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NFT 市场在连接创作者和收藏者方面发挥着至关重要的作用。它们提供了一个用户可以购买、出售和交易不可替代代币(NFT)的空间。在本指南中,我们将深入探讨 NFT 平台是什么、它如何运作以及为什么它在当今的数字环境中很重要。
connected wallet. Once minted, your NFT will be available for sale or trade on the marketplace.output: The global NFT market cap today is $67.00 billion, reflecting the growing interest in digital ownership. To enter the NFT market, you need a marketplace to buy and sell these digital arts. So, what is an NFT marketplace, and why is it gaining so much attention?
连接的钱包。一旦铸造,您的 NFT 将可以在市场上出售或交易。输出:目前全球 NFT 市值为 670 亿美元,反映出人们对数字所有权日益增长的兴趣。要进入 NFT 市场,您需要一个市场来买卖这些数字艺术。那么,什么是 NFT 市场,为什么它受到如此多的关注?
These marketplaces play a crucial role in connecting creators and collectors. They provide a space where users can buy, sell, and trade non-fungible tokens (NFTs). In this guide, we will dive into what an NFT platform is, how it works, and why it matters in today’s digital landscape.
这些市场在连接创作者和收藏家方面发挥着至关重要的作用。它们提供了一个用户可以购买、出售和交易不可替代代币(NFT)的空间。在本指南中,我们将深入探讨 NFT 平台是什么、它如何运作以及为什么它在当今的数字环境中很重要。
Key Takeaways:
要点:
What is NFT Marketplace?
什么是 NFT 市场?
An NFT marketplace is an online platform where you can buy, sell, trade, or create non-fungible tokens (NFTs). NFTs are unique digital assets representing proof of authenticity for items like art, music, videos, or virtual real estate. These tokens use blockchain technology to verify their uniqueness and ownership. You can read our full guide on what is an NFT.
NFT 市场是一个在线平台,您可以在其中购买、出售、交易或创建不可替代代币 (NFT)。 NFT 是独特的数字资产,代表艺术、音乐、视频或虚拟房地产等物品的真实性证明。这些代币使用区块链技术来验证其唯一性和所有权。您可以阅读我们关于什么是 NFT 的完整指南。
In an NFT marketplace, you can browse collections, participate in auctions, or list your own NFTs for sale. Transactions are usually conducted using cryptocurrency, such as Ethereum (ETH), which is the most common blockchain network for NFTs. Once an NFT is bought, the ownership is transferred on the blockchain, ensuring that the buyer has a verified, secure record of their purchase.
在 NFT 市场中,您可以浏览收藏、参与拍卖或列出您自己的 NFT 进行出售。交易通常使用加密货币进行,例如以太坊(ETH),它是 NFT 最常见的区块链网络。一旦 NFT 被购买,所有权就会转移到区块链上,确保买家拥有经过验证、安全的购买记录。
Some platforms are open to all kinds of NFTs, while others focus on specific niches, such as digital art or gaming. NFT marketplaces also provide tools for creators to mint, or generate, their own NFTs, which can then be listed for sale.
一些平台对各种 NFT 开放,而另一些平台则专注于特定领域,例如数字艺术或游戏。 NFT 市场还为创作者提供了铸造或生成自己的 NFT 的工具,然后可以将其挂牌出售。
Types of NFT Marketplace
NFT 市场的类型
NFT marketplaces come in different forms, each offering distinct features for users. Here are the main types:
NFT 市场有不同的形式,每种形式都为用户提供独特的功能。以下是主要类型:
Centralized vs. Decentralized Marketplaces
集中式与分散式市场
NFT marketplaces can also be divided into two main categories: centralized and decentralized. The comparison below highlights the major differences in how centralized and decentralized marketplaces operate, focusing on control, security, fees, and user experience.
NFT 市场也可以分为两大类:中心化和去中心化。下面的比较突出了集中式和分散式市场运作方式的主要差异,重点关注控制、安全性、费用和用户体验。
Popular Categories of NFTs
NFT 的热门类别
NFT Art
NFT艺术
NFT art was one of the first major breakthroughs for non-fungible tokens. It allowed artists to tokenize their artwork on the blockchain. NFT art skyrocketed in popularity, especially in early 2021 when digital artist Beeple sold a piece titled “Everydays: The First 5000 Days” for $69.3 million through Christie’s auction house. This sale brought NFTs into the mainstream.
NFT 艺术是不可替代代币的第一个重大突破之一。它允许艺术家在区块链上标记他们的艺术品。 NFT 艺术的受欢迎程度飙升,尤其是在 2021 年初,数字艺术家 Beeple 通过佳士得拍卖行以 6930 万美元的价格售出了一件名为“Everydays:The First 5000 Days”的作品。这次销售使 NFT 成为主流。
Numerous platforms have emerged to cater to the growing demand for NFT art. Popular platforms like OpenSea, Rarible, and Foundation serve as marketplaces for artists to mint and sell their work. These platforms act as digital galleries where collectors can browse and purchase a wide array of art, from simple animations to intricate digital paintings. Since 2021, OpenSea reported a trading volume of $38 billion alone, showcasing the financial scale of NFT artwork.
为了满足对 NFT 艺术不断增长的需求,众多平台应运而生。 OpenSea、Rarible 和 Foundation 等热门平台为艺术家铸造和销售作品提供市场。这些平台充当数字画廊,收藏家可以浏览和购买各种艺术品,从简单的动画到复杂的数字绘画。自 2021 年以来,OpenSea 仅报告交易量就达 380 亿美元,展示了 NFT 艺术品的财务规模。
Gaming NFTs
游戏 NFT
Gaming is another major sector embracing NFTs, especially for in-game assets like weapons, skins, characters, or even virtual land.
游戏是拥抱 NFT 的另一个主要领域,尤其是武器、皮肤、角色甚至虚拟土地等游戏内资产。
In traditional gaming, players often purchase in-game items, but they do not own them outside the game. If a game shuts down, players lose access to these assets. NFTs solve this issue by allowing players to own in-game assets across platforms. Players can sell or trade their items in secondary markets.
在传统游戏中,玩家经常购买游戏内物品,但在游戏外并不拥有这些物品。如果游戏关闭,玩家将无法访问这些资产。 NFT 通过允许玩家跨平台拥有游戏内资产来解决这个问题。玩家可以在二级市场上出售或交易他们的物品。
For instance, Axie Infinity, one of the most popular blockchain-based games, allows players to own and trade creatures called Axies. By mid-2024, Axie Infinity had generated over $4.2 billion in revenue, and the game’s NFTs could be traded in external markets like OpenSea.
例如,Axie Infinity 是最流行的区块链游戏之一,它允许玩家拥有和交易名为 Axies 的生物。到 2024 年中期,Axie Infinity 已经创造了超过 42 亿美元的收入,并且该游戏的 NFT 可以在 OpenSea 等外部市场进行交易。
NFTs have also given rise to the play-to-earn model in gaming. Players can earn NFTs as rewards and trade or sell them for real money. Games like “The Sandbox and Decentraland” are further expanding this concept by allowing you to create, own, and monetize virtual worlds.
NFT 还催生了游戏中的边玩边赚模式。玩家可以赚取 NFT 作为奖励,并进行交易或出售以换取真实货币。像“The Sandbox 和 Decentraland”这样的游戏进一步扩展了这一概念,让您能够创建、拥有虚拟世界并从中获利。
Virtual Fashion
虚拟时尚
Virtual fashion is an emerging and intriguing category of NFTs. Fashion isn’t limited to physical clothing anymore. People are increasingly investing in digital outfits for avatars or social media appearances.
虚拟时尚是 NFT 的一个新兴且有趣的类别。时尚不再局限于实体服装。人们越来越多地投资于虚拟形象或社交媒体亮相的数字服装。
Virtual fashion primarily targets users of social platforms and virtual worlds, where people showcase their digital identities. Virtual fashion NFTs allow users to purchase unique digital clothes and accessories for avatars.
虚拟时尚主要针对社交平台和虚拟世界的用户,人们在其中展示他们的数字身份。虚拟时尚 NFT 允许用户为化身购买独特的数字服装和配饰。
One of the most notable early examples is RTFKT Studios, which sold a collection of virtual sneakers that generated over $3 million in minutes. Other brands like Gucci and Dolce & Gabbana have also entered the NFT space, selling virtual fashion items that people can showcase in virtual spaces like Decentraland.
RTFKT Studios 是早期最著名的例子之一,该公司出售了一系列虚拟运动鞋,几分钟内就产生了超过 300 万美元的收入。 Gucci 和 Dolce & Gabbana 等其他品牌也进入了 NFT 领域,销售虚拟时尚物品,人们可以在 Decentraland 等虚拟空间中展示这些物品。
The future of virtual fashion could see further integration with augmented reality (AR). With AR glasses or apps, you could display virtual outfits in real life, blending the physical and digital worlds. Virtual fashion could also extend to virtual fashion shows and
虚拟时尚的未来可能会与增强现实 (AR) 进一步融合。借助 AR 眼镜或应用程序,您可以在现实生活中展示虚拟服装,将物理世界和数字世界融为一体。虚拟时尚还可以扩展到虚拟时装秀和
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