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博客还没有死:它只是在不断发展,在Web3中,创作者终于有了可以赚取的工具,而无需依靠过时的广告模型或中间商。
In a realm where thoughts ferment into ideas and ideas take flight as content, a question arises: Is there still an essence of magic in the art of blogging?
在一个领域,思想变成思想和思想作为内容作为内容而出现的问题:博客艺术中仍然存在魔术的本质吗?
In an era marked by the convergence of web2 and web3, the tapestry of content creation continues to weave itself, with new threads emerging to illuminate the path ahead.
在以Web2和Web3的融合为标志的时代,内容创建的挂毯继续编织,新线程涌现出来,以照亮前进的道路。
As the dust settles on the scene, leaving behind the echoes of rumors concerning the demise of blogging, it becomes clear that this narrative is incomplete.
随着尘埃落定在现场,留下有关博客灭亡的谣言的回响,很明显,这种叙述是不完整的。
To speak of the death of the blog is to disregard the essence of its evolution.
谈到博客的死是无视其进化的本质。
Just as a seed bursts forth from its shell to bloom anew, so too does the blog, transforming in response to the changing landscape of the web.
就像种子从外壳爆发到新开花一样,博客也随之而来,随着网络不断变化的景观而改变。
The essence of the blog endures; it is the monetization models that undergo metamorphosis.
博客的本质持续;发生变态的货币化模型。
In an age where display ad payouts are abysmal - a fact lamented by many - and Google AdSense income has been steadily decreasing since 2015, it is no wonder that creators are seeking out alternative avenues, especially within the realm of web3.
在一个显示广告支出糟糕的时代 - 这一事实受到了许多人的哀叹 - 自2015年以来,Google Adsense收入一直在稳步下降,也就不足为奇的是,创作者正在寻找其他途径,尤其是在Web3领域内。
If the internet is progressing from web2 to web3, then it stands to reason that monetization methods should also adapt and evolve.
如果Internet从Web2到Web3,则可以理解货币化方法也应适应和发展。
Instead of relying on outdated models such as display ads and affiliate links, it’s time to explore smarter, decentralized revenue streams that put the creator back in control and offer a win-win scenario for both the audience and the content creator.
现在该探索更智能,分散的收入流,而不是依靠过时的模型,例如展示广告和会员链接,这使创作者重新控制并为观众和内容创造者提供双赢的场景。
Here are six ways to monetize websites in web3:
以下是在Web3中获利网站的六种方法:
1. Token-gated content and memberships
1。代币门控的内容和会员资格
Web3 enables creators to offer exclusive content through smart contracts and NFTs. This means you can token-gate premium articles, reports, or even video content, granting access only to those who hold a specific token or NFT.
Web3使创建者可以通过智能合约和NFT提供独家内容。这意味着您可以将高级文章,报告甚至视频内容归功,仅授予那些持有特定令牌或NFT的人的访问权限。
Token-gated communities or apps set preconditions that the users must meet in order to get access. The most common condition is proving ownership of a particular token or NFT. The users are asked to connect their crypto wallet to the app, which prompts them to complete a transaction without gas fees. If the transaction goes through, the user successfully proves their identity and access is granted.
令牌门控社区或应用程序设置了用户必须满足的先决条件才能访问。最常见的条件是证明特定令牌或NFT的所有权。要求用户将其加密钱包连接到该应用程序,这促使他们完成了一笔交易而无需汽油费。如果交易通过,则用户成功地证明了其身份和访问权限。
This is kind of like having a Patreon account but way better, especially since creators get to keep all of their money. Plus, you can decide what tokens or NFTs grant access. For example, you could offer a special membership tier to anyone holding a BAYC NFT, or give early access to your new course to people who bought your previous NFT collection.
这就像拥有一个帕特里昂的帐户一样,但更好,尤其是因为创作者能保留所有的钱。另外,您可以决定什么令牌或NFTS授予访问权限。例如,您可以为拥有BAYC NFT的任何人提供特殊的会员层,或者向购买您以前的NFT系列的人提供新课程。
Token-gating can be done directly on your blog and it works even if you want to hide exclusive video content without paying a cut to third-party services.
可以直接在您的博客上完成令牌门控,即使您想隐藏独家视频内容而无需支付第三方服务的削减。
Collab.Land has an API that allows creators to set up token gating on their content, or you can use AnWeb to create a no-code web3 app with token gating in a few clicks.
consop.land具有一个API,允许创建者在其内容上设置令牌门控,或者您可以使用ANWEB在几下单击几下使用令牌门控的无代码Web3应用程序。
Why it’s powerful:
为什么功能强大:
2. Turning a website/app into a crypto exchange
2。将网站/应用程序变成加密交易所
You can now run your own crypto exchange for free. A lot of people don’t know just how easy it is these days to manage and run one.
您现在可以免费运行自己的加密交易所。许多人不知道这些天管理和运行一个人有多容易。
With a simple code, you can add a crypto exchange widget to your website that pays you commission each time a user completes a transaction. A lot of web3 entrepreneurs build entire websites just to run the widget.
使用简单的代码,您可以在您的网站上添加一个加密交易所小部件,每次用户完成交易时都会付费。许多Web3企业家建立了整个网站,只是为了运行小部件。
ChangeNOW has a fully customizable crypto exchange widget that anyone can use to add functionality to their website. No extensive development, capital, or liquidity is required - in fact, the company’s developers even help users troubleshoot errors on their platform for free.
ChangeNow具有一个完全可自定义的加密交易所小部件,任何人都可以用来向其网站添加功能。不需要广泛的开发,资本或流动性 - 实际上,该公司的开发人员甚至可以免费在平台上免费解决错误。
If you’re looking for a quicker solution, you can also add a simple but fully customizable “Exchange Button” to the platform using the referral program:
如果您正在寻找更快的解决方案,还可以使用推荐程序向平台添加简单但完全可定制的“交换按钮”:
The integration immediately gives users access to both CEX and DEX liquidity. They can easily carry out crypto-to-crypto swaps and even process transactions in fiat (such as purchase or settlement operations). In addition, they also have an open source API that works seamlessly with Android and iOS apps (such as wallets) so that they’re not just limited to web platforms.
该集成立即使用户访问CEX和DEX流动性。他们可以轻松地进行加密至克莱普托掉期,甚至可以在菲亚特(例如购买或和解操作)中进行处理交易。此外,它们还具有一个开源API,可与Android和iOS应用程序(例如钱包)无缝配合使用,因此它们不仅限于Web平台。
Why it’s powerful:
为什么功能强大:
3. DAO and community-driven funding
3。道和社区驱动的资金
Let’s say you have a dedicated audience who really loves your content. Instead of having to chase big sponsors or run donation campaigns every month, what if you could let your own readers help fund and shape the direction of your blog?
假设您有一个真正热爱您的内容的敬业受众。如果您可以让自己的读者资助和塑造博客的方向,而不必每月追逐大型赞助商或开展捐赠活动,该怎么办?
That’s exactly what a DAO (Decentralized Autonomous Organization) allows you to do. You can create a simple governance structure using smart contracts and launch your own token to allow readers to contribute, vote on topics, fund new series, or even co-own parts of the platform.
这正是DAO(分散的自治组织)允许您做的事情。您可以使用智能合约创建一个简单的治理结构,并启动自己的令牌,以允许读者贡献,对主题进行投票,资助新系列甚至平台共同拥有的部分。
Instead of writing what you think people want, the most loyal followers tell you what they want – and they pay to make it happen.
最忠实的追随者没有写您认为人们想要的东西,而是告诉您他们想要的东西,而他们付出了代价。
Start small. You don’t need to be a developer to launch a DAO. Tools like Juicebox
开始小。您无需成为开发人员即可启动DAO。果汁箱等工具
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