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在一项开创性的合作中,终极格斗锦标赛 (UFC) 与区块链物流提供商唯链 (VeChain) 达成了一项价值 1 亿美元、为期五年的协议。这项历史性协议标志着 UFC 的第一个主要区块链合作伙伴关系,并使唯链能够接触到全球庞大的粉丝群。
Ultimate Fighting Championship and VeChain Ink $100 Million, Five-Year Partnership
终极格斗锦标赛与唯链 Ink 签署 1 亿美元五年合作协议
Las Vegas, Nevada - The Ultimate Fighting Championship (UFC) has entered into a groundbreaking, five-year partnership with VeChain, a leading blockchain logistics company, worth a staggering $100 million.
内华达州拉斯维加斯 - 终极格斗锦标赛 (UFC) 与领先的区块链物流公司唯链 (VeChain) 建立了开创性的五年合作伙伴关系,价值高达 1 亿美元。
UFC's Financial Prowess on Display
UFC 展现财务实力
According to Paul Asencio, UFC's Senior Vice President of Global Partnerships, the strategic alliance will significantly boost UFC's revenue, surpassing previous sponsorship records. The deal also positions the MMA giant at the forefront of an emerging trend as the cryptocurrency and blockchain industry continues its rapid growth.
UFC全球合作伙伴高级副总裁保罗·阿森西奥表示,此次战略联盟将大幅提升UFC的收入,超越之前的赞助记录。随着加密货币和区块链行业持续快速增长,这笔交易还使这家 MMA 巨头处于新兴趋势的前沿。
VeChain's Global Exposure Opportunity
唯链的全球曝光机会
For VeChain, the partnership presents a golden opportunity to thrust their brand into the global spotlight, reaching an estimated 900 million TV households across 175 countries.
对于唯链来说,此次合作提供了一个绝佳的机会,可以将其品牌推向全球关注的焦点,覆盖 175 个国家的约 9 亿电视家庭。
This unprecedented exposure will be amplified through prominent placements at UFC events, including branding on the iconic Octagon canvas and digital displays. The blockchain company will also co-create content with UFC for its digital platforms, further solidifying their presence within the combat sports landscape.
这种前所未有的曝光度将通过 UFC 赛事中的显着位置得到放大,包括在标志性八角形画布和数字显示屏上进行品牌宣传。该区块链公司还将与 UFC 为其数字平台共同创建内容,进一步巩固其在格斗运动领域的地位。
Delving into the Partnership's Intricacies
深入探讨伙伴关系的复杂性
The collaboration extends far beyond mere logo placements. VeChain's brand will be woven into the fabric of UFC events.
此次合作远远超出了单纯的徽标放置。唯链的品牌将融入 UFC 赛事的结构中。
As the "Official Blockchain Partner," VeChain's logo will be prominently displayed inside the Octagon, the centerpiece for all UFC bouts. This constant visual reminder will serve as a potent marketing tool for VeChain, keeping their name at the forefront of fans' minds.
作为“官方区块链合作伙伴”,唯链的徽标将显着地显示在八角笼内,八角笼是所有 UFC 比赛的核心。这种持续的视觉提醒将成为唯链强大的营销工具,让唯链的名字永远留在粉丝的脑海中。
The partnership extends beyond branding and content creation. An annual "Brand Ambassador Fund" will provide paid opportunities for UFC athletes to participate in VeChain's marketing initiatives.
此次合作不仅限于品牌推广和内容创作。一年一度的“品牌大使基金”将为UFC运动员提供有偿参与唯链营销活动的机会。
This innovative approach leverages the widespread popularity of UFC fighters to further expand the company's reach and connect with its passionate fan base.
这种创新方法利用 UFC 拳击手的广泛流行,进一步扩大公司的影响力并与其热情的粉丝群建立联系。
Not UFC's First Crypto Venture
不是 UFC 的第一家加密货币企业
This is not UFC's first foray into the world of cryptocurrency. Previously, they partnered with Crypto.com, a leading cryptocurrency exchange, offering fan rewards in Bitcoin. Additionally, UFC has collaborated with Dapper Labs, the creator of NBA Top Shot, to release a series of officially licensed NFTs.
这并不是 UFC 第一次涉足加密货币领域。此前,他们与领先的加密货币交易所 Crypto.com 合作,以比特币提供粉丝奖励。此外,UFC 还与《NBA Top Shot》的创作者 Dapper Labs 合作,发布了一系列官方授权的 NFT。
These ventures showcase UFC's willingness to embrace cutting-edge technologies and explore new revenue streams within the evolving financial landscape.
这些合资企业展示了 UFC 愿意采用尖端技术并在不断变化的金融环境中探索新的收入来源。
A Pivotal Moment for Blockchain and Sports
区块链和体育的关键时刻
This partnership marks a pivotal moment in the convergence of professional sports and blockchain technology. As VeChain taps into UFC's massive global audience, the deal has the potential to not only boost VeChain's brand recognition but also educate fight fans about the capabilities of blockchain technology.
此次合作标志着职业体育与区块链技术融合的关键时刻。随着唯链进军 UFC 庞大的全球受众,该交易不仅有可能提高唯链的品牌知名度,还可以让拳击迷了解区块链技术的功能。
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