UFC與唯鏈達成1億美元合作，標誌著區塊鏈進軍格鬥運動

在一項開創性的合作中，終極格鬥錦標賽 (UFC) 與區塊鏈物流提供商唯鏈 (VeChain) 達成了一項價值 1 億美元、為期五年的協議。這項歷史性協議標誌著 UFC 的第一個主要區塊鏈合作夥伴關係，並使唯鏈能夠接觸到全球龐大的粉絲群。

Ultimate Fighting Championship and VeChain Ink $100 Million, Five-Year Partnership

終極格鬥錦標賽與唯鏈 Ink 簽署 1 億美元五年合作協議

Las Vegas, Nevada - The Ultimate Fighting Championship (UFC) has entered into a groundbreaking, five-year partnership with VeChain, a leading blockchain logistics company, worth a staggering $100 million.

內華達州拉斯維加斯 - 終極格鬥錦標賽 (UFC) 與領先的區塊鏈物流公司唯鏈 (VeChain) 建立了開創性的五年合作夥伴關係，價值高達 1 億美元。

UFC's Financial Prowess on Display

UFC 展現財務實力

According to Paul Asencio, UFC's Senior Vice President of Global Partnerships, the strategic alliance will significantly boost UFC's revenue, surpassing previous sponsorship records. The deal also positions the MMA giant at the forefront of an emerging trend as the cryptocurrency and blockchain industry continues its rapid growth.

UFC全球合作夥伴資深副總裁保羅·阿森西奧表示，此次策略聯盟將大幅提升UFC的收入，超越先前的贊助紀錄。隨著加密貨幣和區塊鏈產業持續快速成長，這筆交易也使這家 MMA 巨頭處於新興趨勢的前沿。

VeChain's Global Exposure Opportunity

唯鏈的全球曝光機會

For VeChain, the partnership presents a golden opportunity to thrust their brand into the global spotlight, reaching an estimated 900 million TV households across 175 countries.

對於唯鏈來說，此次合作提供了一個絕佳的機會，可以將其品牌推向全球關注的焦點，覆蓋 175 個國家的約 9 億電視家庭。

This unprecedented exposure will be amplified through prominent placements at UFC events, including branding on the iconic Octagon canvas and digital displays. The blockchain company will also co-create content with UFC for its digital platforms, further solidifying their presence within the combat sports landscape.

這種前所未有的曝光度將透過 UFC 賽事中的顯著位置放大，包括在標誌性八角形畫布和數位顯示器上進行品牌宣傳。該區塊鏈公司還將與 UFC 為其數位平台共同創建內容，進一步鞏固其在格鬥運動領域的地位。

Delving into the Partnership's Intricacies

深入探討夥伴關係的複雜性

The collaboration extends far beyond mere logo placements. VeChain's brand will be woven into the fabric of UFC events.

此次合作遠遠超出了單純的徽標放置。唯鏈的品牌將融入 UFC 賽事的結構中。

As the "Official Blockchain Partner," VeChain's logo will be prominently displayed inside the Octagon, the centerpiece for all UFC bouts. This constant visual reminder will serve as a potent marketing tool for VeChain, keeping their name at the forefront of fans' minds.

作為“官方區塊鏈合作夥伴”，唯鏈的徽標將顯著地顯示在八角籠內，八角籠是所有 UFC 比賽的核心。這種持續的視覺提醒將成為唯鏈強大的行銷工具，讓唯鏈的名字永遠留在粉絲的腦海中。

The partnership extends beyond branding and content creation. An annual "Brand Ambassador Fund" will provide paid opportunities for UFC athletes to participate in VeChain's marketing initiatives.

此次合作不僅限於品牌推廣和內容創作。一年一度的「品牌大使基金」將為UFC運動員提供有償參與唯鏈行銷活動的機會。

This innovative approach leverages the widespread popularity of UFC fighters to further expand the company's reach and connect with its passionate fan base.

這種創新方法利用 UFC 拳擊手的廣泛流行，進一步擴大公司的影響力並與其熱情的粉絲群建立聯繫。

Not UFC's First Crypto Venture

不是 UFC 的第一家加密貨幣企業

This is not UFC's first foray into the world of cryptocurrency. Previously, they partnered with Crypto.com, a leading cryptocurrency exchange, offering fan rewards in Bitcoin. Additionally, UFC has collaborated with Dapper Labs, the creator of NBA Top Shot, to release a series of officially licensed NFTs.

這並不是 UFC 第一次涉足加密貨幣領域。此前，他們與領先的加密貨幣交易所 Crypto.com 合作，以比特幣提供粉絲獎勵。此外，UFC 也與《NBA Top Shot》的創作者 Dapper Labs 合作，發布了一系列官方授權的 NFT。

These ventures showcase UFC's willingness to embrace cutting-edge technologies and explore new revenue streams within the evolving financial landscape.

這些合資企業展示了 UFC 願意採用尖端技術並在不斷變化的金融環境中探索新的收入來源。

A Pivotal Moment for Blockchain and Sports

區塊鏈和運動的關鍵時刻

This partnership marks a pivotal moment in the convergence of professional sports and blockchain technology. As VeChain taps into UFC's massive global audience, the deal has the potential to not only boost VeChain's brand recognition but also educate fight fans about the capabilities of blockchain technology.

此次合作標誌著職業運動與區塊鏈技術融合的關鍵時刻。隨著唯鏈進軍 UFC 龐大的全球受眾，該交易不僅有可能提高唯鏈的品牌知名度，還可以讓拳擊迷了解區塊鏈技術的功能。