Telegram 推出由 Toncoin 驱动的频道广告

在最近的更新中，Telegram 推出了一项新功能，允许用户使用 Toncoin（一种基于 TON 区块链的加密货币）购买频道广告。该举措旨在为渠道商提供创收机会，将广告收入的50%分配给他们。

Telegram Unveils Toncoin-Powered Advertising for Channel Monetization

Telegram 推出由 Toncoin 驱动的渠道货币化广告

Following a highly anticipated announcement over the weekend, Telegram has unveiled a groundbreaking new feature that empowers users to purchase channel advertisements using Toncoin, the native cryptocurrency of the Telegram Open Network (TON Blockchain). This transformative update marks a significant step forward in the messaging app's user monetization strategy, offering creators a lucrative avenue to generate revenue from their channels.

继周末发布备受期待的公告后，Telegram 推出了一项突破性的新功能，使用户能够使用 Telegram 开放网络（TON 区块链）的原生加密货币 Toncoin 购买频道广告。这一变革性的更新标志着消息应用程序的用户货币化战略向前迈出了重要一步，为创作者提供了从其渠道中创收的有利途径。

In a bold move that aligns with the platform's commitment to decentralization and user empowerment, Telegram has opted to distribute 50% of all revenue generated from ads displayed in public Telegram channels directly to their respective owners. This momentous decision incentivizes content creators to produce high-quality, engaging content while fostering a vibrant and sustainable ecosystem within the platform.

Telegram 选择将公共 Telegram 频道中展示的广告产生的所有收入的 50% 直接分配给各自的所有者，这一大胆举措符合该平台对权力下放和用户授权的承诺。这一重大决定激励内容创作者制作高质量、引人入胜的内容，同时在平台内培育充满活力和可持续的生态系统。

For advertisers, Telegram's new advertising feature offers unparalleled flexibility and affordability. Users can now promote their channels with ease, spending as little as "a handful" of Toncoins. Additionally, advertisers have the freedom to meticulously select the specific channels where their TON-powered ads will be displayed, ensuring targeted and effective reach.

对于广告商来说，Telegram 的新广告功能提供了无与伦比的灵活性和实惠性。用户现在只需花费“少量”Toncoins 即可轻松推广他们的频道。此外，广告商可以自由地精心选择展示 TON 驱动的广告的特定渠道，以确保有针对性和有效的覆盖范围。

Telegram's choice of the TON Blockchain as the underlying infrastructure for its advertising platform is a testament to its unwavering commitment to innovation and technological excellence. The TON Blockchain boasts lightning-fast transaction speeds, an impressive processing capacity, and remarkably low fees. During a rigorous test conducted last November, the TON Blockchain effortlessly processed an astounding 100,000 transactions per second, showcasing its unmatched scalability and efficiency.

Telegram 选择 TON 区块链作为其广告平台的底层基础设施证明了其对创新和技术卓越的坚定承诺。 TON 区块链拥有闪电般的交易速度、令人印象深刻的处理能力和极低的费用。在去年 11 月进行的严格测试中，TON 区块链毫不费力地每秒处理了惊人的 100,000 笔交易，展示了其无与伦比的可扩展性和效率。

Telegram CEO Pavel Durov initially hinted at this groundbreaking update on his personal channel last month. Despite Telegram channels garnering over 1 trillion monthly views, a staggering figure, Durov revealed that only 10% of channels had leveraged Telegram's existing advertising options for monetization. With the introduction of Toncoin-powered advertising, Telegram aims to unlock the full potential of its platform's monetization capabilities.

Telegram 首席执行官帕维尔·杜罗夫 (Pavel Durov) 上个月最初在他的个人频道上暗示了这一突破性的更新。尽管 Telegram 频道每月的浏览量超过 1 万亿次，这是一个惊人的数字，但 Durov 透露，只有 10% 的频道利用了 Telegram 现有的广告选项来实现盈利。通过引入 Toncoin 驱动的广告，Telegram 旨在释放其平台货币化能力的全部潜力。

Durov envisions a virtuous cycle, whereby content creators can either cash out their hard-earned Toncoins or reinvest them in promoting and enhancing their channels, further enriching the user experience. This innovative approach fosters a self-sustaining ecosystem where creators are adequately compensated for their contributions, leading to a thriving creative environment.

杜罗夫设想了一个良性循环，内容创作者可以将辛苦赚来的 Toncoin 兑现，或者将其再投资于推广和增强频道，从而进一步丰富用户体验。这种创新方法培育了一个自我维持的生态系统，创作者的贡献得到充分的补偿，从而形成一个蓬勃发展的创意环境。

As of the time of publication, the price of Toncoin has exhibited a positive response to this pivotal announcement, registering a 2.32% surge within the past 24 hours, reaching a commendable $5.24. This positive momentum underscores the market's confidence in Telegram's long-term vision and the transformative potential of its advertising platform.

截至发稿时，Toncoin 的价格对这一关键公告做出了积极反应，在过去 24 小时内飙升 2.32%，达到值得称赞的 5.24 美元。这一积极势头凸显了市场对其长期愿景及其广告平台变革潜力的信心。

Telegram's latest advertising feature is a resounding affirmation of the company's unwavering commitment to user empowerment, innovation, and the boundless possibilities of blockchain technology. As the platform continues to evolve, creators and advertisers alike can anticipate even more groundbreaking advancements, further cementing Telegram's position as a leading force in the digital communication landscape.

Telegram 的最新广告功能充分肯定了该公司对用户赋权、创新和区块链技术无限可能性的坚定承诺。随着该平台的不断发展，创作者和广告商都可以预见更多突破性的进步，进一步巩固 Telegram 作为数字通信领域主导力量的地位。