Telegram 推出由 Toncoin 主導的頻道廣告

在最近的更新中，Telegram 推出了一項新功能，讓用戶可以使用 Toncoin（一種基於 TON 區塊鏈的加密貨幣）購買頻道廣告。該舉措旨在為通路商提供創收機會，將廣告收入的50%分配給他們。

Telegram Unveils Toncoin-Powered Advertising for Channel Monetization

Telegram 推出由 Toncoin 主導的通路貨幣化廣告

Following a highly anticipated announcement over the weekend, Telegram has unveiled a groundbreaking new feature that empowers users to purchase channel advertisements using Toncoin, the native cryptocurrency of the Telegram Open Network (TON Blockchain). This transformative update marks a significant step forward in the messaging app's user monetization strategy, offering creators a lucrative avenue to generate revenue from their channels.

在週末發布備受期待的公告後，Telegram 推出了一項突破性的新功能，使用戶能夠使用 Telegram 開放網路（TON 區塊鏈）的原生加密貨幣 Toncoin 購買頻道廣告。這項變革性的更新標誌著訊息應用程式的用戶貨幣化策略向前邁出了重要一步，為創作者提供了從其管道中創造收入的有利途徑。

In a bold move that aligns with the platform's commitment to decentralization and user empowerment, Telegram has opted to distribute 50% of all revenue generated from ads displayed in public Telegram channels directly to their respective owners. This momentous decision incentivizes content creators to produce high-quality, engaging content while fostering a vibrant and sustainable ecosystem within the platform.

Telegram 選擇將公共 Telegram 頻道中顯示的廣告產生的所有收入的 50% 直接分配給各自的所有者，這一大膽舉措符合該平台對權力下放和用戶授權的承諾。這項重大決定激勵內容創作者製作高品質、引人入勝的內容，同時在平台內培育充滿活力且可持續的生態系統。

For advertisers, Telegram's new advertising feature offers unparalleled flexibility and affordability. Users can now promote their channels with ease, spending as little as "a handful" of Toncoins. Additionally, advertisers have the freedom to meticulously select the specific channels where their TON-powered ads will be displayed, ensuring targeted and effective reach.

對於廣告商來說，Telegram 的新廣告功能提供了無與倫比的靈活性和實惠性。用戶現在只需花費「少量」Toncoins 即可輕鬆推廣他們的頻道。此外，廣告主可以自由地精心選擇展示 TON 驅動的廣告的特定管道，以確保有針對性和有效的覆蓋範圍。

Telegram's choice of the TON Blockchain as the underlying infrastructure for its advertising platform is a testament to its unwavering commitment to innovation and technological excellence. The TON Blockchain boasts lightning-fast transaction speeds, an impressive processing capacity, and remarkably low fees. During a rigorous test conducted last November, the TON Blockchain effortlessly processed an astounding 100,000 transactions per second, showcasing its unmatched scalability and efficiency.

Telegram 選擇 TON 區塊鏈作為其廣告平台的底層基礎設施證明了其對創新和技術卓越的堅定承諾。 TON 區塊鏈擁有閃電般的交易速度、令人印象深刻的處理能力和極低的費用。在去年 11 月進行的嚴格測試中，TON 區塊鏈毫不費力地每秒處理了驚人的 100,000 筆交易，展示了其無與倫比的可擴展性和效率。

Telegram CEO Pavel Durov initially hinted at this groundbreaking update on his personal channel last month. Despite Telegram channels garnering over 1 trillion monthly views, a staggering figure, Durov revealed that only 10% of channels had leveraged Telegram's existing advertising options for monetization. With the introduction of Toncoin-powered advertising, Telegram aims to unlock the full potential of its platform's monetization capabilities.

Telegram 執行長 Pavel Durov 上個月最初在他的個人頻道上暗示了這項突破性的更新。儘管 Telegram 頻道每月的瀏覽量超過 1 兆次，這是一個驚人的數字，但 Durov 透露，只有 10% 的頻道利用了 Telegram 現有的廣告選項來實現盈利。透過推出 Toncoin 驅動的廣告，Telegram 旨在釋放其平台貨幣化能力的全部潛力。

Durov envisions a virtuous cycle, whereby content creators can either cash out their hard-earned Toncoins or reinvest them in promoting and enhancing their channels, further enriching the user experience. This innovative approach fosters a self-sustaining ecosystem where creators are adequately compensated for their contributions, leading to a thriving creative environment.

杜羅夫設想了一個良性循環，內容創作者可以將辛苦賺來的 Toncoin 兌現，或者將其再投資於推廣和增強頻道，從而進一步豐富用戶體驗。這種創新方法培育了一個自我維持的生態系統，創作者的貢獻得到充分的補償，從而形成一個蓬勃發展的創意環境。

As of the time of publication, the price of Toncoin has exhibited a positive response to this pivotal announcement, registering a 2.32% surge within the past 24 hours, reaching a commendable $5.24. This positive momentum underscores the market's confidence in Telegram's long-term vision and the transformative potential of its advertising platform.

截至發稿時，Toncoin 的價格對這一關鍵公告做出了積極反應，在過去 24 小時內飆升 2.32%，達到值得稱讚的 5.24 美元。這一積極勢頭凸顯了市場對其長期願景及其廣告平台變革潛力的信心。

Telegram's latest advertising feature is a resounding affirmation of the company's unwavering commitment to user empowerment, innovation, and the boundless possibilities of blockchain technology. As the platform continues to evolve, creators and advertisers alike can anticipate even more groundbreaking advancements, further cementing Telegram's position as a leading force in the digital communication landscape.

Telegram 的最新廣告功能充分肯定了該公司對用戶賦權、創新和區塊鏈技術無限可能性的堅定承諾。隨著該平台的不斷發展，創作者和廣告商都可以預見更多突破性的進步，進一步鞏固 Telegram 作為數位通訊領域主導力量的地位。