索拉纳（Solana）的“美国回来”广告嘲笑性别认同，火花愤怒

好吧，索拉纳（Solana）有一会儿……片刻。关于在加密国家库存中包括的代币，现场Solana ETF的备案和最近的五岁生日的谈论再次引起了嗡嗡声。

Solana had a moment… for a moment. The token has been in the news cycle recently with topics ranging an inclusion in the crypto national stockpile and a slew of spot solana ETFs filings to its recent fifth birthday.

Solana有片刻……片刻。该令牌最近一直在新闻周期中，主题范围包括加密国家库存，并在其最近的五岁生日上列出了一系列现货Solana ETFS。

Then it dropped what many are calling (at best) a very cringe and “idiotic” ad: “America is Back — Time to Accelerate.” It was met with an enormous backlash and it was quickly deleted. Though it took them a while to pull the plug.

然后，它放弃了许多人所说的（充其量）是一个非常畏缩和“愚蠢的”广告：“美国回来了 - 该加速了。”它遇到了巨大的反弹，并很快被删除了。尽管他们花了一段时间才能拉插头。

Took them 9 hours to delete it.

花了9个小时才能删除它。

Also all the major players in the Solana ecosystem suddenly delete their tweets promoting/supporting the ad and RT’d and liked takes about it being bad.

同样，Solana生态系统中的所有主要参与者突然删除了他们推广/支持广告和喜欢的推文，并且喜欢它很糟糕。

They approved this, supported it and celebrated it.

他们批准了这一点，支持它并庆祝了它。

They rolled it back because it hurt… pic.twitter.com/kPMERDpTcn

他们把它滚回去，因为它受伤了……pic.twitter.com/kpmerdptcn

The ad features a man named “America” in a therapy session after being diagnosed with “rational thinking syndrome.” 

该广告在被诊断出患有“理性思维综合症”后的疗法课程中以一个名为“美国”的人为特色。

However, critics pointed out that the 2-minute, 38-second ad is pro-Trump (notably, President Trump’s eponymous meme coin, $TRUMP, was launched on the solana blockchain), “anti-woke,” and makes fun of gender identity. A lot. The therapist says things like, “Why don’t we take this energy and channel it into doing something more productive, like come up with a new gender.”

然而，批评家指出，2分钟的38秒广告是Pro-Trump（尤其是特朗普总统的同名模因硬币，特朗普$ trump，是在Solana区块链上推出的），“反罢工”，并取笑了性别认同。很多。治疗师说：“为什么我们不利用这种能量并将其引导做出更有生产力的事情，例如提出新的性别。”

“I want to invent technologies, not genders,” the America character says to the therapist. 

美国角色对治疗师说：“我想发明技术，而不是性别。”

“Solana put out a politically divisive ad engaging in social identity issues around pronouns versus a focus on technology,” Two Prime Digital Assets CEO Alexander Blume said. “I think solana was aiming to be bold and align with tech-first values, but waded too deep into issues that distract from the offerings of their product.”

两位主要数字资产首席执行官亚历山大·布鲁姆（Alexander Blume）说：“索拉纳（Solana）发表了一场政治分裂的广告，参与代词周围的社会身份问题，而不是对技术的关注。” “我认为Solana的目标是大胆地与技术优先的价值观保持一致，但对分散其产品产品的注意力太深入了。”

But others said that the ad was “brilliant marketing” as the ad went viral. After all, as the saying goes, “all publicity is good publicity.”

但是其他人则说，随着广告的流行，广告是“出色的营销”。毕竟，俗话说，“所有宣传都是良好的宣传。”

Hot Take: This new @solana ad is actually brilliant marketing.

Hot Take：这个新的@Solana广告实际上是出色的营销。

Everyone crying that “crypto is supposed to be decentralized and apolitical” is missing the point entirely. The ad is designed to be cringy rage bait, and you’re all taking the bait—pushing its reach even further.

每个人都在哭泣，“加密应该是分散的和非政治的”。该广告的目的是使诱饵变得危险，您都在采取诱饵，进一步延伸其覆盖范围。

Solana is in a bind. Their native token price is garbage, and they need to generate hype in order to survive the bear market.

Solana处于绑定状态。他们的原始代币价格是垃圾，他们需要产生炒作才能在熊市中生存。

The ad is poking fun at an over-sensitive generation obsessed with pronouns, and it’s guaranteed to get a reaction. But that’s the point. Solana is a meme coin at heart, and they’re not afraid to have some fun with it.

该广告在痴迷于代词的过度敏感的一代中取笑，并保证会得到反应。但这就是重点。索拉纳（Solana）是内心的模因硬币，他们不怕对此玩一些乐趣。

If you ask me, this is a brilliant piece of guerrilla marketing. It’s going to get people talking about Solana, and that’s what matters most.

如果您问我，这是一件出色的游击营销。这将使人们谈论Solana，这最重要。

Solana is the sixth-largest crypto with $62.2 billion in market cap, but the price is down almost 40% since March 2024.

Solana是第六大加密货币，市值为622亿美元，但自2024年3月以来的价格下降了近40％。