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输入:输出:标题:一个新的区块链网络有望改变我们对数据的思考方式
Solana, a leading blockchain network, recently sparked controversy and had its new ad removed from social media for its messaging around gender identity.
索拉纳(Solana)是一个领先的区块链网络,最近引发了争议,并因其围绕性别认同的消息而从社交媒体上删除了新广告。
The Solana ad, titled “America is Back—Time to Accelerate,” was meant to highlight the network’s role in the ‘American Innovation' recovery. However, the ad's portrayal of a man, representing “America,” expressing a desire to “invent technologies, not genders” was perceived by many as a direct attack on progressive values surrounding gender identity.
Solana广告标题为“美国回来 - 加速的时间”,旨在强调该网络在“美国创新”恢复中的作用。但是,广告对一个代表“美国”的人的刻画表达了“发明技术,而不是性别”的愿望,被许多人认为是对围绕性别认同的渐进价值的直接攻击。
This messaging, coupled with the ad's patriotic themes, ignited a firestorm of criticism, with many labeling the ad as “tone deaf,” “cringe,” and “divisive.”
这种消息传递,再加上广告的爱国主题,引发了人们对批评的危险,许多人将广告标记为“音调聋”,“畏缩”和“分裂”。
The Solana ad controversy serves as a stark reminder of the challenges in navigating the complex terrain of political messaging in the crypto space. The industry, known for its diverse and often outspoken community, is particularly sensitive to issues of inclusivity and social justice.
《索拉纳广告》的争议迅速提醒人们在加密货币领域的政治消息传递的复杂地形方面面临的挑战。该行业以其多样化和直言不讳的社区而闻名,对包容性和社会正义问题特别敏感。
The Ad’s Content: A Provocative Message and Its Interpretation
广告的内容:挑衅性信息及其解释
The advertisement, which ran for less than a day, depicted a man, representing “America,” engaged in a therapy session. The therapist suggested he focus on “coming up with a new gender” instead of innovation.
跑不到一天的广告描绘了一个代表“美国”的人参加了治疗课程。治疗师建议他专注于“提出新的性别”而不是创新。
The man’s subsequent response, expressing a desire to “build onchain and reclaim his place as the beacon of innovation,” and his assertion that he wanted “to invent technologies, not genders,” were widely interpreted by the crypto community as a critique of progressive values surrounding gender identity.
该男子随后的回应表达了“建立chain并恢复自己作为创新信标”的愿望,以及他希望“发明技术而不是性别”的断言,被加密货币社区广泛解释为对围绕性别认同的进步价值观的批评。
This messaging, combined with the ad’s patriotic themes, was perceived by many as a deliberate attempt to politicize the Solana brand and align it with a specific ideological stance.
这种消息传递与广告的爱国主题相结合,被许多人认为是故意将Solana品牌政治化并与特定意识形态立场保持一致的尝试。
The Integration of Patriotism and Innovation
爱国主义与创新的融合
The advertisement's content and tone sparked immediate and widespread backlash among the crypto community on Twitter. Many viewers expressed annoyance at the ad's repetition and perceived it as an attempt to create hype.
广告的内容和语气在Twitter上的加密社区中引发了立即和广泛的反弹。许多观众对广告的重复表示烦恼,并将其视为创造炒作的尝试。
Several prominent figures in the crypto industry also joined the conversation, openly criticizing the ad for its messaging and tone.
加密货币行业的几个著名人物也加入了对话,公开批评广告的消息传递和语气。
The Solana ad controversy serves as a cautionary tale for cryptocurrency projects engaging in political messaging. The industry's diverse community is sure to react to any messaging that is perceived as insensitive or divisive.
《索拉纳广告》的争议是从事政治消息传递的加密货币项目的警示故事。该行业的多元化社区一定会对任何被认为是不敏感或分裂的消息反应。
The crypto community's response to the Solana ad was swift and decisive. Within hours of its release, the ad was flooded with negative comments and reactions.
加密社区对Solana广告的反应迅速而果断。在发布后的几个小时内,广告充满了负面评论和反应。
Several prominent figures in the crypto industry also joined the conversation, openly criticizing the ad for its messaging and tone. For instance, Unchained Media's host, Laura Behrens Derstine, called the ad “cringe” and questioned Solana's choice to focus on such a topic.
加密货币行业的几个著名人物也加入了对话,公开批评广告的消息传递和语气。例如,Unchained Media的主持人劳拉·贝伦斯·德斯汀(Laura Behrens Derstine)称该广告为“ Cringe”,并质疑Solana的选择专注于这样一个话题。
The backlash was not limited to social media platforms. The ad's content was also widely discussed in online forums and community groups, with many expressing disappointment and anger at Solana's messaging.
反弹不仅限于社交媒体平台。该广告的内容也在在线论坛和社区团体中广泛讨论,许多人对Solana的消息表示失望和愤怒。
The sheer volume and intensity of the criticism prompted Solana to remove the ad from its social media platforms.
批评的庞大数量和强度促使Solana从其社交媒体平台上删除了广告。
The Implications for Solana: Damage Control and Brand Perception
对Solana的影响:损害控制和品牌知觉
The Solana ad controversy has undoubtedly damaged the brand's perception within the crypto community. The backlash highlighted the importance of sensitivity and inclusivity in the industry, particularly when addressing issues of gender identity and social justice.
Solana广告争议无疑损害了该品牌在加密社区中的看法。反弹强调了敏感性和包容性在行业中的重要性,尤其是在解决性别认同和社会正义问题时。
Solana's swift removal of the ad suggests that the company recognizes the severity of the backlash and is attempting to mitigate the damage. However, the controversy has raised questions about the company's judgment and its understanding of the crypto community's values.
索拉纳(Solana)迅速删除广告表明,该公司认识到强烈的严重性,并试图减轻损失。但是,这一争议引发了人们对公司判断及其对加密货币社区价值观的理解的疑问。
The potential impact of the controversy on Solana's price is a subject of speculation. While Solana's price did hit a yearly low of $118 on Monday, it's unclear whether this was directly related to the ad controversy.
争议对Solana价格的潜在影响是猜测的主题。尽管索拉纳的价格确实达到了周一的年度低点118美元,但尚不清楚这是否与广告争议直接相关。
However, the negative publicity surrounding the ad could have contributed to investor uncertainty and selling pressure, which in turn could exert downward pressure on the token's price.
但是,围绕广告的负面宣传可能会导致投资者的不确定性和销售压力,这反过来又可能会对代币的价格施加向下压力。
The Broader Context: Political Messaging in the Cryptocurrency Space
更广泛的背景:加密货币空间中的政治消息传递
The Solana ad controversy highlights the challenges in navigating the complex terrain of political messaging in the cryptocurrency space. The industry, known for its diverse and often outspoken community, is particularly sensitive to issues of inclusivity and social justice.
Solana广告争议突出了加密货币领域中政治消息的复杂地形的挑战。该行业以其多样化和直言不讳的社区而闻名,对包容性和社会正义问题特别敏感。
The cryptocurrency space has traditionally been associated with libertarian values, emphasizing individual freedom and limited government intervention. However, as the industry matures and gains mainstream adoption, it is increasingly grappling with issues of social responsibility and inclusivity.
传统上,加密货币空间与自由主义者的价值观有关,强调个人自由和有限的政府干预。但是,随着行业的成熟并获得主流采用,它越来越努力应对社会责任和包容性问题。
The Solana ad controversy serves as a cautionary tale for other cryptocurrency projects considering engaging in political messaging. The industry's diverse and often vocal community is quick to criticize messaging that is perceived as insensitive or divisive.
考虑参与政治消息的其他加密货币项目,Solana广告争议是其他加密货币项目的警示故事。该行业的多元化和经常发声社区很快批评被认为是不敏感或分裂的消息传递。
The Importance of Inclusivity: A Core Value of the Crypto Community
包容性的重要性:加密社区的核心价值
Inclusivity is a core value of the cryptocurrency community. The industry's decentralized and borderless nature has attracted individuals from diverse backgrounds and perspectives. This diversity is a strength, fostering innovation and collaboration.
包容性是加密货币社区的核心价值。该行业的分散和无边界的性质吸引了各种背景和观点的个人。这种多样性是一种优势,促进了创新和协作。
However, the industry's commitment to inclusivity requires a conscious effort to ensure that all voices are heard and respected. Messaging that is perceived as exclusion
但是,行业对包容性的承诺需要有意识的努力,以确保听到和尊重所有声音。被视为排除的消息传递
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