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SMART DPP 是专为品牌量身定制的简单、一键式数字产品通行证解决方案,很高兴宣布推出 SMART DPP
SMART DPP, a straightforward, one-click solution for digital product passports, tailored for brands, today announced the launch of SMART DPP, a multi-chain digital product passport SaaS, and its integration with Polygon PoS with the help of the Kavana Lab. The announcement was made at Milan Fashion Week SS’25 by SMART DPP Founder and CEO Alexandra Maslova.
SMART DPP 是一种为品牌量身定制的简单、一键式数字产品通行证解决方案,今天宣布推出 SMART DPP(多链数字产品通行证 SaaS),并在 Kavana 实验室的帮助下与 Polygon PoS 集成。 SMART DPP 创始人兼首席执行官 Alexandra Maslova 在米兰时装周 SS'25 上宣布了这一消息。
SMART DPP offers an easy, one-click solution for digital product passports, specifically designed for brands. It seamlessly integrates with any ERP system without requiring technical expertise and can be easily implemented using NFC tags, QR codes, or engagement pages, with or without blockchain support (including multichain options). SMART DPP boosts sales by up to 70% through an integrated loyalty program and significantly enhances transparency, increasing conversion rates and reducing returns.
SMART DPP 为数字产品通行证提供简单的一键式解决方案,专为品牌设计。它可以与任何 ERP 系统无缝集成,无需技术专业知识,并且可以使用 NFC 标签、QR 代码或参与页面轻松实施,无论是否支持区块链(包括多链选项)。 SMART DPP 通过集成的忠诚度计划将销售额提高高达 70%,并显着提高透明度、提高转化率并减少退货。
The first version of the Digital Product Passport was officially launched under the SEAMM brand at the NFC Lisbon Fashion Stage in May 2024. SMART DPP has since expanded its vision with a multi-chain approach to become the first public multi-chain DPP provider in the fashion space. As of September 2024, SMART DPP operates on Solana, Polygon, and soon Ethereum, to ensure a versatile and future-proof solution for the fashion industry.
第一版数字产品护照于 2024 年 5 月在 NFC 里斯本时尚舞台上以 SEAMM 品牌正式推出。此后,SMART DPP 通过多链方式拓展了自己的愿景,成为全球首个公共多链 DPP 提供商。时尚空间。截至 2024 年 9 月,SMART DPP 在 Solana、Polygon 以及即将推出的以太坊上运行,以确保为时尚行业提供多功能且面向未来的解决方案。
Advising and assisting in the deployment of this new solution is Kavana Lab. A company incubated within the Polygon ecosystem, Kavana Lab champions the use of innovative technologies to solve key problems for companies working in fashion, music, sports, and video entertainment.
Kavana Lab 为这一新解决方案的部署提供建议和协助。 Kavana Lab 是一家在 Polygon 生态系统中孵化的公司,倡导使用创新技术来解决时尚、音乐、体育和视频娱乐公司的关键问题。
Polygon Labs, which is best known for its core contribution to several highly adopted scaling protocols and rich fashion background including blockchain adoption for Nike, D&G and Gucci, is the ideal partner for SMART DPP’s vision to scale Digital Product Passports across the fashion industry. By leveraging Polygon's core blockchain solutions, SMART DPP is committed to not only enhancing transparency and efficiency but also addressing climate change.
Polygon Labs 以其对多个广泛采用的扩展协议的核心贡献和丰富的时尚背景而闻名,包括 Nike、D&G 和 Gucci 采用区块链,它是 SMART DPP 在整个时尚行业扩展数字产品通行证愿景的理想合作伙伴。通过利用 Polygon 的核心区块链解决方案,SMART DPP 不仅致力于提高透明度和效率,还致力于应对气候变化。
This strategic decision also positions SMART DPP at the forefront of compliance with the upcoming European Digital Product Passport Regulation, set to roll out in 2027 as part of the European Green Deal. This regulation will require detailed documentation of the environmental impact of products, including textiles and footwear, with widespread adoption expected by 2026.
这一战略决策还使 SMART DPP 处于遵守即将出台的欧洲数字产品护照法规的最前沿,该法规将于 2027 年作为欧洲绿色协议的一部分推出。该法规将要求详细记录产品(包括纺织品和鞋类)对环境的影响,预计到 2026 年将得到广泛采用。
The official announcement of the Digital Product Passport on Polygon PoS will be made by SMART DPP Co-Founder & CEO Alexandra Maslova at an invite-only luxury evening Digital Couture Summit MFW SS '25 on September 19th. A conversation led by digital fashion advisor Nikki Cikaluk will feature Alexandra Maslova together with Legal Counsel of Lacoste Erin Surprenant, Polygon Labs Co-Founder Mihailo Bjelic and Felipe Fiallo, Founder of Italian brand Fiallo. The presentation of DPPs integration on Polygon PoS in Milan and launch of SMART DPP will be held in front of numerous luxury brands like D&G, Georgio Armani, Lanvin Group, Diesel.
SMART DPP 联合创始人兼首席执行官 Alexandra Maslova 将于 9 月 19 日在受邀参加的 MFW SS '25 数字时装峰会豪华晚会上正式宣布 Polygon PoS 上的数字产品通行证。由数字时尚顾问 Nikki Cikaluk 主持的对话将由 Alexandra Maslova 与 Lacoste 法律顾问 Erin Surprenant、Polygon Labs 联合创始人 Mihailo Bjelic 和意大利品牌 Fiallo 创始人 Felipe Fiallo 共同参与。 DPP 在米兰的 Polygon PoS 集成演示以及 SMART DPP 的推出将在 D&G、Georgio Armani、Lanvin Group、Diesel 等众多奢侈品牌面前举行。
Commenting on SMART DPP launch and Polygon PoS integration, Alexandra Maslova stated: "This is our extended version of the DPPs solution in collaboration with Polygon Labs. We’ve prepared a demo version of the product that will showcase, in real life, how this tech solution will benefit both brands and consumers."
Alexandra Maslova 在评论 SMART DPP 的推出和 Polygon PoS 集成时表示:“这是我们与 Polygon Labs 合作的 DPP 解决方案的扩展版本。我们准备了该产品的演示版本,它将在现实生活中展示如何技术解决方案将使品牌和消费者受益。”
After the Polygon PoS integration into its ecosystem, SMART DPP is aiming to extend its multi-chain vision with a DPP solution on Ethereum later in 2024.
在 Polygon PoS 融入其生态系统后,SMART DPP 的目标是在 2024 年晚些时候通过以太坊上的 DPP 解决方案扩展其多链愿景。
About SMART DPP
关于智能 DPP
SMART DPP is a tech company specializing in Digital Product Passport solutions, dedicated to enhancing transparency in the fashion industry. By integrating advanced technologies into fashion, SMART DPP is paving the way for a sustainable and innovative future. The company has garnered substantial backing, securing an initial funding of $1.7 million from Lydian Group, followed by an additional $2.5 million. Lydian Group’s portfolio includes industry giants such as Cointelegraph, Crosstower, Swooapp, Coin360, Trade Santa, and Bequant. The founders of Lydian Group have a history of supporting success stories like Skype and Wix.
SMART DPP 是一家专注于数字产品通行证解决方案的科技公司,致力于提高时尚行业的透明度。通过将先进技术融入时尚,SMART DPP 正在为可持续和创新的未来铺平道路。该公司获得了大力支持,从 Lydian Group 获得了 170 万美元的初始资金,随后又追加了 250 万美元。 Lydian Group 的投资组合包括 Cointelegraph、Crosstower、Swooapp、Coin360、Trade Santa 和 Bequant 等行业巨头。 Lydian Group 的创始人有着支持 Skype 和 Wix 等成功案例的历史。
About Polygon Labs
关于多边形实验室
Polygon Labs is a software development company building and developing a network of aggregated blockchains via the AggLayer, secured by Ethereum. As public infrastructure, the AggLayer will bring together user bases and liquidity for any connected chain, and leverage Ethereum as a settlement layer.
Polygon Labs 是一家软件开发公司,通过 AggLayer 构建和开发由以太坊保护的聚合区块链网络。作为公共基础设施,AggLayer 将汇集任何连接链的用户群和流动性,并利用以太坊作为结算层。
Polygon Labs has also contributed to the core development of several widely-adopted scaling protocols and tools for launching blockchains, including Polygon PoS, Polygon zkEVM, and Polygon Miden, which is in development, as well as Polygon CDK.
Polygon Labs 还为多个广泛采用的扩展协议和用于启动区块链的工具的核心开发做出了贡献,包括 Polygon PoS、Polygon zkEVM 和正在开发的 Polygon Miden,以及 Polygon CDK。
About KAVANA LAB
关于卡瓦纳实验室
Incubated within the Polygon ecosystem, Kavana Lab was established to revolutionize the luxury, fashion, art, sports, and music industries by integrating cutting-edge blockchain technology. It empowers brands to seamlessly publish and manage their crypto-based products on Polygon, fostering innovation and digital transformation.
Kavana Lab是在Polygon生态系统中孵化的,旨在通过整合尖端区块链技术彻底改变奢侈品、时尚、艺术、体育和音乐行业。它使品牌能够在 Polygon 上无缝发布和管理其基于加密的产品,从而促进创新和数字化转型。
For partnership requests and more details visit https://kavanalab.com/
如需合作请求和更多详细信息,请访问 https://kavanalab.com/
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