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SMART DPP 是專為品牌量身定制的簡單、一鍵式數位產品通行證解決方案,很高興宣布推出 SMART DPP
SMART DPP, a straightforward, one-click solution for digital product passports, tailored for brands, today announced the launch of SMART DPP, a multi-chain digital product passport SaaS, and its integration with Polygon PoS with the help of the Kavana Lab. The announcement was made at Milan Fashion Week SS’25 by SMART DPP Founder and CEO Alexandra Maslova.
SMART DPP 是一種為品牌量身定制的簡單、一鍵式數位產品通行證解決方案,今天宣布推出 SMART DPP(多鏈數位產品通行證 SaaS),並在 Kavana 實驗室的幫助下與 Polygon PoS 整合。 SMART DPP 創始人兼首席執行官 Alexandra Maslova 在米蘭時裝週 SS'25 上宣布了這一消息。
SMART DPP offers an easy, one-click solution for digital product passports, specifically designed for brands. It seamlessly integrates with any ERP system without requiring technical expertise and can be easily implemented using NFC tags, QR codes, or engagement pages, with or without blockchain support (including multichain options). SMART DPP boosts sales by up to 70% through an integrated loyalty program and significantly enhances transparency, increasing conversion rates and reducing returns.
SMART DPP 為數位產品通行證提供簡單的一鍵式解決方案,專為品牌設計。它可以與任何 ERP 系統無縫集成,無需技術專業知識,並且可以使用 NFC 標籤、QR 程式碼或參與頁面輕鬆實施,無論是否支援區塊鏈(包括多鏈選項)。 SMART DPP 透過整合的忠誠度計畫將銷售額提高高達 70%,並顯著提高透明度、提高轉換率並減少退貨。
The first version of the Digital Product Passport was officially launched under the SEAMM brand at the NFC Lisbon Fashion Stage in May 2024. SMART DPP has since expanded its vision with a multi-chain approach to become the first public multi-chain DPP provider in the fashion space. As of September 2024, SMART DPP operates on Solana, Polygon, and soon Ethereum, to ensure a versatile and future-proof solution for the fashion industry.
第一版數位產品護照於 2024 年 5 月在 NFC 里斯本時尚舞台上以 SEAMM 品牌正式推出。 。截至 2024 年 9 月,SMART DPP 在 Solana、Polygon 以及即將推出的以太坊上運行,以確保為時尚產業提供多功能且面向未來的解決方案。
Advising and assisting in the deployment of this new solution is Kavana Lab. A company incubated within the Polygon ecosystem, Kavana Lab champions the use of innovative technologies to solve key problems for companies working in fashion, music, sports, and video entertainment.
Kavana Lab 為這項新解決方案的部署提供建議和協助。 Kavana Lab 是一家在 Polygon 生態系統中孵化的公司,倡導使用創新技術來解決時尚、音樂、運動和視訊娛樂公司的關鍵問題。
Polygon Labs, which is best known for its core contribution to several highly adopted scaling protocols and rich fashion background including blockchain adoption for Nike, D&G and Gucci, is the ideal partner for SMART DPP’s vision to scale Digital Product Passports across the fashion industry. By leveraging Polygon's core blockchain solutions, SMART DPP is committed to not only enhancing transparency and efficiency but also addressing climate change.
Polygon Labs 以其對多個廣泛採用的擴展協議的核心貢獻和豐富的時尚背景而聞名,包括Nike、D&G 和Gucci 採用區塊鏈,它是SMART DPP 在整個時尚產業擴展數位產品通行證願景的理想合作夥伴。透過利用 Polygon 的核心區塊鏈解決方案,SMART DPP 不僅致力於提高透明度和效率,還致力於應對氣候變遷。
This strategic decision also positions SMART DPP at the forefront of compliance with the upcoming European Digital Product Passport Regulation, set to roll out in 2027 as part of the European Green Deal. This regulation will require detailed documentation of the environmental impact of products, including textiles and footwear, with widespread adoption expected by 2026.
這項戰略決策也使 SMART DPP 處於遵守即將出台的歐洲數位產品護照法規的最前沿,該法規將於 2027 年作為歐洲綠色協議的一部分推出。該法規將要求詳細記錄產品(包括紡織品和鞋類)對環境的影響,預計到 2026 年將廣泛採用。
The official announcement of the Digital Product Passport on Polygon PoS will be made by SMART DPP Co-Founder & CEO Alexandra Maslova at an invite-only luxury evening Digital Couture Summit MFW SS '25 on September 19th. A conversation led by digital fashion advisor Nikki Cikaluk will feature Alexandra Maslova together with Legal Counsel of Lacoste Erin Surprenant, Polygon Labs Co-Founder Mihailo Bjelic and Felipe Fiallo, Founder of Italian brand Fiallo. The presentation of DPPs integration on Polygon PoS in Milan and launch of SMART DPP will be held in front of numerous luxury brands like D&G, Georgio Armani, Lanvin Group, Diesel.
SMART DPP 聯合創辦人兼執行長 Alexandra Maslova 將於 9 月 19 日在受邀參加的 MFW SS '25 數位時尚高峰會豪華晚會上正式宣布 Polygon PoS 上的數位產品通行證。由數位時尚顧問 Nikki Cikaluk 主持的對話將由 Alexandra Maslova 與 Lacoste 法律顧問 Erin Surprenant、Polygon Labs 聯合創始人 Mihailo Bjelic 和義大利品牌 Fiallo 創辦人 Felipe Fiallo 共同參與。 DPP 在米蘭的 Polygon PoS 整合展示以及 SMART DPP 的推出將在 D&G、Georgio Armani、Lanvin Group、Diesel 等眾多奢華品牌面前舉行。
Commenting on SMART DPP launch and Polygon PoS integration, Alexandra Maslova stated: "This is our extended version of the DPPs solution in collaboration with Polygon Labs. We’ve prepared a demo version of the product that will showcase, in real life, how this tech solution will benefit both brands and consumers."
Alexandra Maslova 在評論 SMART DPP 的推出和 Polygon PoS 整合時表示:「這是我們與 Polygon Labs 合作的 DPP 解決方案的擴展版本。我們準備了該產品的演示版本,它將在現實生活中展示如何技術解決方案將使品牌和消費者受益。
After the Polygon PoS integration into its ecosystem, SMART DPP is aiming to extend its multi-chain vision with a DPP solution on Ethereum later in 2024.
在 Polygon PoS 融入其生態系統後,SMART DPP 的目標是在 2024 年稍後透過以太坊上的 DPP 解決方案擴展其多鏈願景。
About SMART DPP
關於智能 DPP
SMART DPP is a tech company specializing in Digital Product Passport solutions, dedicated to enhancing transparency in the fashion industry. By integrating advanced technologies into fashion, SMART DPP is paving the way for a sustainable and innovative future. The company has garnered substantial backing, securing an initial funding of $1.7 million from Lydian Group, followed by an additional $2.5 million. Lydian Group’s portfolio includes industry giants such as Cointelegraph, Crosstower, Swooapp, Coin360, Trade Santa, and Bequant. The founders of Lydian Group have a history of supporting success stories like Skype and Wix.
SMART DPP 是一家專注於數位產品通行證解決方案的科技公司,致力於提高時尚產業的透明度。透過將先進技術融入時尚,SMART DPP 正在為永續和創新的未來鋪平道路。該公司獲得了大力支持,從 Lydian Group 獲得了 170 萬美元的初始資金,隨後又增加了 250 萬美元。 Lydian Group 的投資組合包括 Cointelegraph、Crosstower、Swooapp、Coin360、Trade Santa 和 Bequant 等行業巨頭。 Lydian Group 的創辦人有著支持 Skype 和 Wix 等成功案例的歷史。
About Polygon Labs
關於多邊形實驗室
Polygon Labs is a software development company building and developing a network of aggregated blockchains via the AggLayer, secured by Ethereum. As public infrastructure, the AggLayer will bring together user bases and liquidity for any connected chain, and leverage Ethereum as a settlement layer.
Polygon Labs 是一家軟體開發公司,透過 AggLayer 建構和開發由以太坊保護的聚合區塊鏈網路。作為公共基礎設施,AggLayer 將匯集任何連接鏈的用戶群和流動性,並利用以太坊作為結算層。
Polygon Labs has also contributed to the core development of several widely-adopted scaling protocols and tools for launching blockchains, including Polygon PoS, Polygon zkEVM, and Polygon Miden, which is in development, as well as Polygon CDK.
Polygon Labs 也為多個廣泛採用的擴展協議和用於啟動區塊鏈的工具的核心開發做出了貢獻,包括 Polygon PoS、Polygon zkEVM 和正在開發的 Polygon Miden,以及 Polygon CDK。
About KAVANA LAB
關於卡瓦納實驗室
Incubated within the Polygon ecosystem, Kavana Lab was established to revolutionize the luxury, fashion, art, sports, and music industries by integrating cutting-edge blockchain technology. It empowers brands to seamlessly publish and manage their crypto-based products on Polygon, fostering innovation and digital transformation.
Kavana Lab是在Polygon生態系統中孵化的,旨在透過整合尖端區塊鏈技術徹底改變奢侈品、時尚、藝術、體育和音樂產業。它使品牌能夠在 Polygon 上無縫發布和管理其基於加密的產品,從而促進創新和數位轉型。
For partnership requests and more details visit https://kavanalab.com/
如需合作請求和更多詳細信息,請訪問 https://kavanalab.com/
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