罗伯特·布拉德利 (Robert Bradley) 展望广告业的未来

总部位于英国的 Alkimi 是世界上第一家去中心化广告交易平台，它很高兴地宣布任命 Robert Bradley 为非执行董事。

Media veteran and advertising technology expert Robert Bradley has joined Alkimi, the world's first decentralised ad exchange, as a Non-Executive Director.

媒体资深人士和广告技术专家罗伯特·布拉德利 (Robert Bradley) 加入全球首家去中心化广告交易平台 Alkimi，担任非执行董事。

Bradley brings over 20 years of experience in the media industry, working for the biggest media brands, and leading digital innovation, commercial strategy, and ad tech operations, driving significant revenue growth across global markets.

Bradley 在媒体行业拥有 20 多年的经验，曾为最大的媒体品牌工作，领导数字创新、商业战略和广告技术运营，推动全球市场收入显着增长。

As an advisor at Alkimi, Bradley will leverage his extensive background in digital ecosystems, ad technology, and international commercial strategy to help scale Alkimi's platform, bringing innovative solutions to the forefront of the advertising industry.

作为 Alkimi 的顾问，Bradley 将利用其在数字生态系统、广告技术和国际商业战略方面的丰富背景来帮助扩展 Alkimi 的平台，将创新解决方案带到广告行业的前沿。

“Robert's unparalleled expertise in the media sector, particularly in digital strategy and revenue growth, aligns perfectly with Alkimi's vision of disrupting traditional advertising. At our core, we truly believe in addressing transparency at an industry level, reducing fees whilst gaining efficiency and working our way towards net zero emissions. Robert is the perfect fit to help move mountains with us and we are thrilled to have him on board as we continue to scale and innovate.” said Ben Putley, CEO & Co-Founder of Alkimi.

“罗伯特在媒体领域拥有无与伦比的专业知识，特别是在数字战略和收入增长方面，这与 Alkimi 颠覆传统广告的愿景完美契合。从本质上讲，我们坚信要解决行业层面的透明度问题，在提高效率的同时降低费用，并努力实现净零排放。罗伯特是帮助我们移山的完美人选，我们很高兴在我们不断扩展和创新的过程中让他加入。” Alkimi 首席执行官兼联合创始人 Ben Putley 说道。

Bradley's career has spanned key leadership roles at News Corp, IDG, CNN International Commercial (CNNIC). His current role as the Senior VP at CNNIC / Warner Bros. Discovery, Inc. where he spearheads commercial digital transformation and revenue growth across key digital assets. Alongside managing strategic partnerships across APAC, LATAM, and EMEA regions, he also has experience in managing multi-platform brand partnerships and ad sales, positioning him uniquely to guide Alkimi in its next phase of growth.

Bradley 的职业生涯曾在新闻集团、IDG、CNN 国际商业频道 (CNNIC) 担任重要领导职务。他目前担任 CNNIC / Warner Bros. Discovery, Inc. 的高级副总裁，负责领导关键数字资产的商业数字化转型和收入增长。除了管理亚太地区、拉丁美洲和欧洲、中东和非洲地区的战略合作伙伴关系外，他还拥有管理多平台品牌合作伙伴关系和广告销售的经验，这使他在指导 Alkimi 下一阶段的增长方面具有独特的优势。

Having followed the highly motivated nimble team for several years, Bradley has been impressed by the meteoric rise, taking note of Alkimi's transparency and low fees.

布拉德利（Bradley）跟随这支积极进取、灵活的团队多年，对公司的迅速崛起印象深刻，并注意到了 Alkimi 的透明度和低廉的费用。

“Alkimi is at the cutting edge of the advertising industry, and I'm excited to be part of a team that's revolutionizing how brands connect with audiences in a way that’s transparent, efficient and in a way media owners can benefit. I look forward to contributing to the company's strategic direction and helping it achieve its ambitious goals,” said Robert Bradley, Non-Executive Director at Alkimi.

“Alkimi 处于广告行业的前沿，我很高兴能成为这个团队的一员，该团队正在彻底改变品牌与受众的联系方式，以透明、高效且媒体所有者可以受益的方式。我期待着为公司的战略方向做出贡献，并帮助其实现其雄心勃勃的目标。”Alkimi 非执行董事 Robert Bradley 说道。

Bradley's breadth of experience in AdTech and programmatic advertising gives him unique insights, built from years of practical, hands-on senior roles within the ecosystem. Alkimi is not only a natural fit for Bradley, but the company will also benefit from his wealth of knowledge and leadership as it continues to expand its offerings, solidifying its position as a trailblazer in decentralised ad technology. Bradley will be making his first live panel appearance with Alkimi at Zebu Live in October.

Bradley 在广告技术和程序化广告领域拥有丰富的经验，这些经验使他在生态系统中多年的实际、实践高级职位的基础上获得了独特的见解。 Alkimi 不仅是 Bradley 的天然人选，而且随着公司不断扩大产品范围，公司也将受益于他丰富的知识和领导力，巩固其作为去中心化广告技术开拓者的地位。 Bradley 将于 10 月份在 Zebu Live 上首次与 Alkimi 一起进行现场座谈会。

About Alkimi

关于阿尔基米

Alkimi is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi is a custom layer 2 scaling solution on the Ethereum network, specifically for advertising — which allows us to provide the fastest, infinitely scalable solution with 0% fraud, low transaction fees and complete end-to-end transparency.

Alkimi 是低效的传统程序化广告交易的去中心化替代品，其使命是恢复广告商、发布商和用户之间的价值交换。 Alkimi 是以太坊网络上的定制第 2 层扩展解决方案，专门用于广告 — 它使我们能够提供最快、无限可扩展的解决方案，并且具有 0% 欺诈、低交易费用和完全的端到端透明度。

About Robert Bradley

关于罗伯特·布拉德利

Rob joins Alkimi, as a NED, to share his vast background of leading processes related to the digital ecosystem for Web2 companies, such as CNN and Warner Bros Discovery. He is eager to sustain innovation and monetisation of new products, leading ad tech, commercial strategy, TV and digital operations.

Rob 作为 NED 加入 Alkimi，分享他在与 Web2 公司（例如 CNN 和华纳兄弟探索频道）数字生态系统相关的领导流程方面的丰富背景。他渴望维持新产品的创新和货币化，领导广告技术、商业战略、电视和数字运营。

He has two decades of professional experience, including 6+ years as Senior Vice President at Warner Bros Discovery where he oversees Warner One’s commercial Strategy and Revenue. Prior to his current role Rob led commercial partnerships for CNNIC across the UK, US, and Nordics alongside overseeing international digital monetisation, ad operations and innovation. Rob’s illustrious career also includes stints at News Corp, OPW and IDG where he was the Head of Programmatic.

他拥有二十年的专业经验，其中包括在华纳兄弟探索公司 (Warner Bros Discovery) 担任高级副总裁 6 年以上，负责监督华纳一号 (Warner One) 的商业战略和收入。在担任现职之前，Rob 负责领导 CNNIC 在英国、美国和北欧地区的商业合作伙伴关系，同时负责监督国际数字货币化、广告运营和创新。 Rob 的辉煌职业生涯还包括在 News Corp、OPW 和 IDG 任职，担任程序化主管。