羅伯特布拉德利 (Robert Bradley) 展望廣告業的未來

總部位於英國的 Alkimi 是世界上第一個去中心化廣告交易平台，它很高興地宣布任命 Robert Bradley 為非執行董事。

Media veteran and advertising technology expert Robert Bradley has joined Alkimi, the world's first decentralised ad exchange, as a Non-Executive Director.

媒體資深人士和廣告技術專家羅伯特·布拉德利 (Robert Bradley) 加入全球首家去中心化廣告交易平台 Alkimi，擔任非執行董事。

Bradley brings over 20 years of experience in the media industry, working for the biggest media brands, and leading digital innovation, commercial strategy, and ad tech operations, driving significant revenue growth across global markets.

Bradley 在媒體產業擁有 20 多年的經驗，曾為最大的媒體品牌工作，領導數位創新、商業策略和廣告技術運營，推動全球市場收入顯著成長。

As an advisor at Alkimi, Bradley will leverage his extensive background in digital ecosystems, ad technology, and international commercial strategy to help scale Alkimi's platform, bringing innovative solutions to the forefront of the advertising industry.

身為 Alkimi 的顧問，Bradley 將利用其在數位生態系統、廣告技術和國際商業策略方面的豐富背景來幫助擴展 Alkimi 的平台，將創新解決方案帶到廣告產業的前沿。

“Robert's unparalleled expertise in the media sector, particularly in digital strategy and revenue growth, aligns perfectly with Alkimi's vision of disrupting traditional advertising. At our core, we truly believe in addressing transparency at an industry level, reducing fees whilst gaining efficiency and working our way towards net zero emissions. Robert is the perfect fit to help move mountains with us and we are thrilled to have him on board as we continue to scale and innovate.” said Ben Putley, CEO & Co-Founder of Alkimi.

「羅伯特在媒體領域擁有無與倫比的專業知識，特別是在數位策略和收入成長方面，這與 Alkimi 顛覆傳統廣告的願景完美契合。從本質上講，我們堅信要解決產業層面的透明度問題，在提高效率的同時降低費用，並努力實現淨零排放。羅伯特是幫助我們移山的完美人選，我們很高興在我們不斷擴展和創新的過程中讓他加入。 Alkimi 執行長兼聯合創始人 Ben Putley 說。

Bradley's career has spanned key leadership roles at News Corp, IDG, CNN International Commercial (CNNIC). His current role as the Senior VP at CNNIC / Warner Bros. Discovery, Inc. where he spearheads commercial digital transformation and revenue growth across key digital assets. Alongside managing strategic partnerships across APAC, LATAM, and EMEA regions, he also has experience in managing multi-platform brand partnerships and ad sales, positioning him uniquely to guide Alkimi in its next phase of growth.

Bradley 的職業生涯曾在新聞集團、IDG、CNN 國際商業頻道 (CNNIC) 擔任重要領導職務。他目前擔任 CNNIC / Warner Bros. Discovery, Inc. 的高級副總裁，負責領導關鍵數位資產的商業數位轉型和收入成長。除了管理亞太地區、拉丁美洲和歐洲、中東和非洲地區的戰略合作夥伴關係外，他還擁有管理多平台品牌合作夥伴關係和廣告銷售的經驗，這使他在指導Alkimi 下一階段的成長方面具有獨特的優勢。

Having followed the highly motivated nimble team for several years, Bradley has been impressed by the meteoric rise, taking note of Alkimi's transparency and low fees.

布拉德利（Bradley）跟隨這支積極進取、靈活的團隊多年，對公司的迅速崛起印象深刻，並注意到了 Alkimi 的透明度和低廉的費用。

“Alkimi is at the cutting edge of the advertising industry, and I'm excited to be part of a team that's revolutionizing how brands connect with audiences in a way that’s transparent, efficient and in a way media owners can benefit. I look forward to contributing to the company's strategic direction and helping it achieve its ambitious goals,” said Robert Bradley, Non-Executive Director at Alkimi.

「Alkimi 處於廣告業的前沿，我很高興能成為這個團隊的一員，該團隊正在徹底改變品牌與受眾的聯繫方式，以透明、高效且媒體所有者可以受益的方式。我期待著為公司的策略方向做出貢獻，並幫助其實現其雄心勃勃的目標。

Bradley's breadth of experience in AdTech and programmatic advertising gives him unique insights, built from years of practical, hands-on senior roles within the ecosystem. Alkimi is not only a natural fit for Bradley, but the company will also benefit from his wealth of knowledge and leadership as it continues to expand its offerings, solidifying its position as a trailblazer in decentralised ad technology. Bradley will be making his first live panel appearance with Alkimi at Zebu Live in October.

Bradley 在廣告科技和程式化廣告領域擁有豐富的經驗，這些經驗使他在生態系統中多年的實際、實踐高階職位的基礎上獲得了獨特的見解。 Alkimi 不僅是 Bradley 的天然人選，而且隨著公司不斷擴大產品範圍，公司也將受益於他豐富的知識和領導力，鞏固其作為去中心化廣告技術開拓者的地位。 Bradley 將於 10 月在 Zebu Live 上首次與 Alkimi 一起進行現場座談會。

About Alkimi

關於阿爾基米

Alkimi is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi is a custom layer 2 scaling solution on the Ethereum network, specifically for advertising — which allows us to provide the fastest, infinitely scalable solution with 0% fraud, low transaction fees and complete end-to-end transparency.

Alkimi 是低效率的傳統程序化廣告交易的去中心化替代品，其使命是恢復廣告商、發布商和用戶之間的價值交換。 Alkimi 是以太坊網路上的客製化第2 層擴展解決方案，專門用於廣告— 它使我們能夠提供最快、無限可擴展的解決方案，並且具有0% 詐欺、低交易費用和完全的端到端透明度。

About Robert Bradley

關於羅伯特·布拉德利

Rob joins Alkimi, as a NED, to share his vast background of leading processes related to the digital ecosystem for Web2 companies, such as CNN and Warner Bros Discovery. He is eager to sustain innovation and monetisation of new products, leading ad tech, commercial strategy, TV and digital operations.

Rob 作為 NED 加入 Alkimi，分享他在與 Web2 公司（例如 CNN 和華納兄弟探索頻道）數位生態系統相關的領導流程方面的豐富背景。他渴望維持新產品的創新和貨幣化，領導廣告科技、商業策略、電視和數位營運。

He has two decades of professional experience, including 6+ years as Senior Vice President at Warner Bros Discovery where he oversees Warner One’s commercial Strategy and Revenue. Prior to his current role Rob led commercial partnerships for CNNIC across the UK, US, and Nordics alongside overseeing international digital monetisation, ad operations and innovation. Rob’s illustrious career also includes stints at News Corp, OPW and IDG where he was the Head of Programmatic.

他擁有二十年的專業經驗，包括在華納兄弟探索公司 (Warner Bros Discovery) 擔任高級副總裁 6 年以上，負責監督華納一號 (Warner One) 的商業策略和收入。在擔任現職之前，Rob 負責領導 CNNIC 在英國、美國和北歐地區的商業合作夥伴關係，同時負責監督國際數位貨幣化、廣告營運和創新。 Rob 的輝煌職業生涯還包括在 News Corp、OPW 和 IDG 任職，擔任程序化主管。