Web3 游戏的兴衰与复兴：玩赚钱如何重生

如果说 2024 年有一件事将被加密货币爱好者长久记住，那么那就是基于区块链的“边玩边赚钱”游戏的出现。

The year 2024 will go down in crypto lore for ushering in a new era of blockchain-based "play-to-earn" games.

2024 年将载入加密货币传说，开启基于区块链的“边玩边赚钱”游戏的新时代。

This trend has taken the crypto space by storm, introducing a new generation of Web3 games that are revolutionizing the way gamers play.

这一趋势席卷了加密货币领域，引入了新一代 Web3 游戏，彻底改变了游戏玩家的游戏方式。

In these games, players can earn in-game tokens for completing challenges and besting opponents, which can later be cashed out once the token is listed on an exchange.

在这些游戏中，玩家可以通过完成挑战和击败对手来赚取游戏内代币，一旦代币在交易所上市，这些代币就可以兑现。

Let's take a closer look at the first and second waves of Web3 gaming and how they have fared in the gaming arena.

让我们仔细看看 Web3 游戏的第一波和第二波浪潮以及它们在游戏领域的表现如何。

First Wave

第一波

The initial wave of Web3 games that emerged in 2021 was met with great fanfare, with titles like Axie Infinity making headlines after some players claimed to be making hundreds of dollars a month simply by playing the game regularly.

2021 年出现的第一波 Web3 游戏受到了热烈的关注，一些玩家声称仅通过定期玩游戏就能每月赚取数百美元，因此《Axie Infinity》等游戏成为了头条新闻。

Being an integral part of Web3 games, NFTs hit sky-high valuations, with one sale of nine plots of virtual land in the game fetching a cool $1.5 million, making it one of the most expensive token sales of all time.

作为 Web3 游戏不可或缺的一部分，NFT 的估值达到了天价，游戏中的 9 块虚拟土地的一次售价高达 150 万美元，成为有史以来最昂贵的代币销售之一。

The early success of Axie Infinity and other titles, such as Splinterlands, Gods Unchained, and Star Atlas opened the floodgates for a slew of new play-to-earn games to hit the market, as developers and game studios rushed to capitalize on the enthusiasm.

《Axie Infinity》和其他游戏（例如《Splinterlands》、《Gods Unchained》和《Star Atlas》）的早期成功为大量新的玩赚钱游戏进入市场打开了大门，开发商和游戏工作室纷纷抓住这一热情。

The Fall of the First Wave of Web3 Gaming

第一波 Web3 游戏的衰落

However, the hype around Web3 gaming quickly fizzled out as the crypto industry entered a downturn towards the end of that first year. As token values dropped, so did gamers' earnings, leading many of them to abandon the games en masse, which had a knock-on effect that highlighted many of the shortcomings of the new genre.

然而，随着加密货币行业在第一年年底进入低迷，围绕 Web3 游戏的炒作很快就消失了。随着代币价值的下降，游戏玩家的收入也随之下降，导致许多人集体放弃游戏，这产生的连锁反应凸显了新类型的许多缺点。

As players began to leave games like Axie, its native token and NFTs were hit by a sharp devaluation – prices crashed, rendering the game even less rewarding, and critics took aim at its "tokenomics" model, which relied on new players joining the game to bolster the value of its digital assets.

随着玩家开始离开像 Axie 这样的游戏，其原生代币和 NFT 受到了急剧贬值的打击——价格暴跌，使得游戏的回报更加减少，批评者瞄准了其“代币经济学”模型，该模型依赖于新玩家加入游戏以提升其数字资产的价值。

Moreover, the games themselves left a lot to be desired for many players. The graphics in most Web3 games were notably poor, and the gameplay itself quickly became extremely repetitive, with most players only sticking around for the rewards on offer. There was little enjoyment to be had out of the game itself.

此外，游戏本身对于许多玩家来说还有很多不足之处。大多数 Web3 游戏的图像质量都非常差，而且游戏玩法本身很快就变得极其重复，大多数玩家只是为了获得奖励而停留。游戏本身并没有什么乐趣。

Second Wave: Play-to-Earn Reborn

第二波浪潮：边玩边赚的重生

The days of rudimentary graphics and repetitive gameplay have been consigned to the dustbin.

简单的图形和重复的游戏玩法的时代已经被扔进垃圾箱了。

In the past year, Web3 gaming has undergone a major evolution, with some astute developers realizing that there is still huge potential in the concept. This has meant creating better, more enjoyable games with slick graphics, engaging storylines, and a simpler onboarding process.

在过去的一年里，Web3 游戏经历了重大演变，一些精明的开发人员意识到这个概念仍然存在巨大的潜力。这意味着要创造出更好、更有趣的游戏，并具有流畅的图形、引人入胜的故事情节和更简单的入门流程。

Some of the newest Web3 games to emerge this year can realistically compete with popular titles like Grand Theft Auto, Call of Duty, and Resident Evil. We're talking about a new generation of AAA Web3 games that not only deliver enthralling gameplay but also provide real-world value to players.

今年出现的一些最新 Web3 游戏实际上可以与《侠盗猎车手》、《使命召唤》和《生化危机》等热门游戏竞争。我们谈论的是新一代 AAA Web3 游戏，它们不仅提供引人入胜的游戏玩法，还为玩家提供现实世界的价值。

This second generation of Web3 games is being built using advanced graphics engines like Unreal Engine and Unity, and they integrate some of the most sophisticated AI models and gameplay mechanics to enhance the user experience.

第二代 Web3 游戏是使用 Unreal Engine 和 Unity 等先进图形引擎构建的，它们集成了一些最复杂的 AI 模型和游戏机制，以增强用户体验。

Why New Web3 Games are Catching Eyeballs?

为什么新的 Web3 游戏如此吸引眼球？

Improved Gameplay

改进的游戏玩法

In terms of gameplay, AMGI Studio's latest hit My Pet Hooligan stands head and shoulders above the earliest Web3 games, offering an experience that is more akin to Fortnite or Pub G. It's a winner-takes-all ‘battle royale’ style game that boasts excellent graphics, a complex storyline, and adrenaline-pumping gameplay.

在游戏玩法方面，AMGI Studio 的最新热门游戏《我的宠物流氓》远远超过了最早的 Web3 游戏，提供了更类似于《堡垒之夜》或 Pub G 的体验。这是一款赢者通吃的“大逃杀”风格游戏，拥有出色的图形、复杂的故事情节和令人肾上腺素飙升的游戏玩法。

Set in the wacky, rabbit-dominated world of Hooliland City, the game combines non-stop, guns-blazing action with a social aspect, AI-powered individual expression, and, of course, valuable rewards in the form of KARRAT tokens, the native token of the Karrat blockchain protocol it inhabits.

该游戏以兔子为主的胡利兰城 (Hooliland City) 的古怪世界为背景，将不间断的枪战动作与社交元素、人工智能驱动的个人表达结合在一起，当然还有 KARRAT 代币形式的宝贵奖励，它所在的 Karrat 区块链协议的原生代币。

Players can earn KARRAT rewards by engaging in gun battles with their peers, but there's a lot more to the gameplay than just fighting. Players navigate the city on skateboards, and there are ample opportunities for them to showcase their skating skills and earn additional rewards.

玩家可以通过与同伴进行枪战来获得 KARRAT 奖励，但游戏玩法不仅仅是战斗。玩家踩着滑板在城市中穿行，他们有充足的机会展示自己的滑冰技巧并获得额外的奖励。

Easier Onboarding

更容易入职

Another high-end play-to-earn game to emerge last year is Citizen Conflict, which aims to unite Web2 and Web3 gamers with its engaging gameplay and rich rewards. It's built on the Unreal Engine 5 platform and boasts stunning graphics along with a sustainable ecosystem and a dedicated fan following.

去年出现的另一款高端边玩边赚钱游戏是《Citizen Conflict》，旨在以其引人入胜的游戏玩法和丰富的奖励团结 Web2 和 Web3 玩家。它基于虚幻引擎 5 平台构建，拥有令人惊叹的图形、可持续的生态系统和忠实的粉丝追随者。

Like My Pet Hooligan, Citizen Conflict is an action-packed first-person shooter game that seeks to democratize access to eSports by enabling everyone to earn in-game rewards, regardless of whether they win or lose.

与《My Pet Hooligan》一样，《Citizen Conflict》是一款充满动感的第一人称射击游戏，旨在通过让每个人无论输赢都能获得游戏内奖励来实现电子竞技的民主化。

Conclusion

结论

Going forward, we can expect to see even more Web3 games emerge that place a greater emphasis on the actual gameplay and player

展望未来，我们预计会出现更多更加注重实际游戏玩法和玩家的 Web3 游戏