尼日利亚的加密货币市场：爆炸性增长、名人认可和监管需求

尼日利亚的加密货币市场出现了爆炸性增长，吸引了精通技术的年轻人和经验丰富的投资者。然而，这种增长也伴随着巨大的风险

Nigeria has experienced explosive growth in its cryptocurrency market, attracting both tech-savvy youth and experienced investors. However, this growth has come with significant risks, especially evident in the realm of celebrity-endorsed cryptocurrencies.

尼日利亚的加密货币市场经历了爆炸性增长，吸引了精通技术的年轻人和经验丰富的投资者。然而，这种增长也伴随着巨大的风险，尤其是在名人认可的加密货币领域。

Celebrity tokens are meme coins that reference famous public figures and entertainment icons, with many of these being launched on the Solana network. They come in two types. We have coins that are directly associated with the referenced figure or trending incident and launched without their involvement of any sort. These are known as the unofficial celebrity tokens.

名人代币是引用著名公众人物和娱乐偶像的模因币，其中许多是在 Solana 网络上推出的。它们有两种类型。我们的代币与所引用的人物或趋势事件直接相关，并且在没有他们任何形式参与的情况下推出。这些被称为非官方名人代币。

The second type, which $DAVIDO falls under, is a directly launched celebrity coin. These tokens are promoted by the celebrities themselves, who advertise them directly to their fans and engage in extra promotional activities for the tokens. Unlike unofficial celebrity tokens, celebrities are involved in the branding of these coins.

$DAVIDO属于第二种类型，是直接发行的名人币。这些代币由名人自己推广，他们直接向粉丝宣传这些代币，并为这些代币参与额外的促销活动。与非官方名人代币不同，名人参与了这些代币的品牌塑造。

International afrobeats musician and one of Nigeria’s greatest exports, David Adeleke popularly known as Davido, launched the $DAVIDO coin on the Solana blockchain via Drip, 29 May 2024. $DAVIDO initially experienced a meteoric rise in value, reaching a market capitalisation of approximately $10 million within hours. This surge was primarily driven by Davido's immense popularity and aggressive marketing campaigns on social media. However, the euphoria was short-lived. The coin’s value plummeted within 24 hours, leaving many investors with substantial losses.

国际非洲音乐音乐家、尼日利亚最伟大的出口商之一 David Adeleke（俗称 Davido）于 2024 年 5 月 29 日通过 Drip 在 Solana 区块链上推出了 $DAVIDO 代币。$DAVIDO 最初经历了价值飞速上涨，市值达到约 10 美元数小时内达百万。这一激增主要是由达维多在社交媒体上的巨大人气和积极的营销活动推动的。然而，这种兴奋是短暂的。 24小时内币值暴跌，让很多投资者蒙受了巨额损失。

$DAVIDO reached a market cap of over $14 million shortly after being launched but has since succumbed to a wide sell-off.

$DAVIDO 在推出后不久就达到了超过 1400 万美元的市值，但此后遭到了广泛的抛售。

The $DAVIDO coin incident is not isolated. Similar patterns of rapid growth followed by dramatic collapses have been observed in other celebrity-endorsed cryptocurrency projects worldwide. These cases highlight common trends in the cryptocurrency market.

$DAVIDO 币事件并不是孤立的。在全球其他名人认可的加密货币项目中​​也观察到了类似的快速增长随后急剧崩溃的模式。这些案例凸显了加密货币市场的共同趋势。

Each celebrity adopts different strategies to promote their meme coins. Given Adeleke's strong social media following and widespread fame, it was no surprise that the associated $DAVIDO will create a short term frenzy for traders. Most celebrities adopt community-driven promotions to garner support for their newly launched tokens. These meme coins are obviously, not without several controversies.

每个名人都会采取不同的策略来推广他们的模因币。鉴于 Adeleke 在社交媒体上拥有强大的追随者和广泛的声誉，相关的 $DAVIDO 将为交易者带来短期的狂热也就不足为奇了。大多数名人都会采用社区驱动的促销活动来为他们新推出的代币赢得支持。显然，这些模因硬币并非没有一些争议。

This was evident in cases like Kim Kardashian's promotion of EthereumMax tokens in 2022, which resulted in a hefty fine for her involvement, or celebrities like Floyd Mayweather and DJ Khaled who have also promoted cryptocurrencies with mixed results. According to a report by Lookonchain, a wallet linked to the musician has been implicated in sniping the asset at launch and selling his holdings for over $450,000.

这一点在金·卡戴珊 (Kim Kardashian) 在 2022 年推广 EthereumMax 代币（导致她因参与而被处以巨额罚款）等案例中表现得很明显，而弗洛伊德·梅威瑟 (Floyd Mayweather) 和 DJ Khaled 等名人也推广了加密货币，但结果好坏参半。根据 Lookonchain 的一份报告，与这位音乐家相关的一个钱包涉嫌在该资产发布时对其进行狙击，并以超过 45 万美元的价格出售了他所持有的资产。

Each celebrity adopts different strategies to promote their meme coins. Given Adeleke's strong social media following and widespread fame, it was no surprise that the associated $DAVIDO will create a short term frenzy for traders. Most celebrities adopt community-driven promotions to garner support for their newly launched tokens. These meme coins are obviously, not without several controversies.

每个名人都会采取不同的策略来推广他们的模因币。鉴于 Adeleke 在社交媒体上拥有强大的追随者和广泛的声誉，相关的 $DAVIDO 将为交易者带来短期的狂热也就不足为奇了。大多数名人都会采用社区驱动的促销活动来为他们新推出的代币赢得支持。显然，这些模因硬币并非没有一些争议。

This was evident in cases like Kim Kardashian's promotion of EthereumMax tokens in 2022, which resulted in a hefty fine for her involvement, or celebrities like Floyd Mayweather and DJ Khaled who have also promoted cryptocurrencies with mixed results. According to a report by Lookonchain, a wallet linked to the musician has been implicated in sniping the asset at launch and selling his holdings for over $450,000.

这一点在金·卡戴珊 (Kim Kardashian) 在 2022 年推广 EthereumMax 代币（导致她因参与而被处以巨额罚款）等案例中表现得很明显，而弗洛伊德·梅威瑟 (Floyd Mayweather) 和 DJ Khaled 等名人也推广了加密货币，但结果好坏参半。根据 Lookonchain 的一份报告，与这位音乐家相关的一个钱包涉嫌在该资产发布时对其进行狙击，并以超过 45 万美元的价格出售了他所持有的资产。

concerns over celebrity tokens

对名人代币的担忧

Hyper Volatility: Cryptocurrencies are naturally known for their volatility and tendency to experience rapid price fluctuations. However, meme coins are particularly susceptible to these swings due to their liquidity, trading setup, and perceived value. Celebrity tokens are part of this category. Their value largely depends on community engagement and lacks a solid tokenomics strategy, meaning that most meme coins have their entire supply in circulation and are owned by traders eager to realise their profits and not backed up by real economic activity.

高度波动性：加密货币自然以其波动性和经历快速价格波动的趋势而闻名。然而，由于模因币的流动性、交易设置和感知价值，它们特别容易受到这些波动的影响。名人代币属于此类别的一部分。它们的价值在很大程度上取决于社区参与，并且缺乏可靠的代币经济学策略，这意味着大多数模因币的全部供应量都在流通中，并且由渴望实现利润的交易者拥有，而没有实体经济活动的支持。

Rug Pulls: Rug pulls are schemes to artificially inflate the value of an investment through false and misleading claims, to sell cheaply purchased units at higher prices. Although these coins are not traditionally associated with falsehood, their trajectory shows strong features of a rug pull. Some celebrity tokens have rugged shortly after launch, leaving investors with significant losses.

地毯拉动：地毯拉动是通过虚假和误导性声明人为夸大投资价值，以更高价格出售廉价购买的单位的计划。尽管这些硬币传统上并不与虚假联系在一起，但它们的轨迹显示出强烈的地毯拉力特征。一些名人代币在推出后不久就表现不佳，给投资者带来了重大损失。

Regulatory Implications and Investor Protection

监管影响和投资者保护

The $DAVIDO coin episode highlights the urgent need for a dedicated regulatory framework for the blockchain industry in Nigeria. While the Central Bank of Nigeria (CBN) and the Securities and Exchange Commission (SEC) have taken initial steps, a specialised regulatory body is essential to address the unique complexities of this rapidly evolving sector.

$DAVIDO 硬币事件凸显了尼日利亚区块链行业迫切需要一个专门的监管框架。虽然尼日利亚中央银行 (CBN) 和证券交易委员会 (SEC) 已采取初步措施，但专门的监管机构对于解决这个快速发展的行业的独特复杂性至关重要。

Key regulatory measures include: stricter licensing requirements for cryptocurrency projects, mandatory disclosure of project details, enhanced investor education initiatives, and effective enforcement mechanisms.

主要监管措施包括：更严格的加密货币项目许可要求、强制披露项目细节、加强投资者教育举措以及有效的执行机制。

Lessons learnt and way forward

经验教训和前进方向

The collapse of $DAVIDO serves as a cautionary tale for investors. It emphasises the importance of conducting thorough due diligence before investing in any cryptocurrency project, regardless of celebrity endorsements. Investors should focus on projects with strong fundamentals, experienced teams, and clear utility.

$DAVIDO 的崩溃对投资者来说是一个警示。它强调了在投资任何加密货币项目之前进行彻底尽职调查的重要性，无论名人代言如何。投资者应重点关注基本面强劲、团队经验丰富、效用明确的项目。

The cryptocurrency industry has the

加密货币行业有