尼日利亞的加密貨幣市場：爆炸性成長、名人認可和監管需求

尼日利亞的加密貨幣市場出現了爆炸性增長，吸引了精通技術的年輕人和經驗豐富的投資者。然而，這種成長也伴隨著巨大的風險

Nigeria has experienced explosive growth in its cryptocurrency market, attracting both tech-savvy youth and experienced investors. However, this growth has come with significant risks, especially evident in the realm of celebrity-endorsed cryptocurrencies.

尼日利亞的加密貨幣市場經歷了爆炸性增長，吸引了精通技術的年輕人和經驗豐富的投資者。然而，這種成長也伴隨著巨大的風險，尤其是在名人認可的加密貨幣領域。

Celebrity tokens are meme coins that reference famous public figures and entertainment icons, with many of these being launched on the Solana network. They come in two types. We have coins that are directly associated with the referenced figure or trending incident and launched without their involvement of any sort. These are known as the unofficial celebrity tokens.

名人代幣是引用著名公眾人物和娛樂偶像的迷因幣，其中許多是在 Solana 網路上推出的。它們有兩種類型。我們的代幣與所引用的人物或趨勢事件直接相關，並且在沒有他們任何形式參與的情況下推出。這些被稱為非官方名人代幣。

The second type, which $DAVIDO falls under, is a directly launched celebrity coin. These tokens are promoted by the celebrities themselves, who advertise them directly to their fans and engage in extra promotional activities for the tokens. Unlike unofficial celebrity tokens, celebrities are involved in the branding of these coins.

$DAVIDO屬於第二種類型，是直接發行的名人幣。這些代幣由名人自己推廣，他們直接向粉絲宣傳這些代幣，並為這些代幣參與額外的促銷活動。與非官方名人代幣不同，名人參與了這些代幣的品牌塑造。

International afrobeats musician and one of Nigeria’s greatest exports, David Adeleke popularly known as Davido, launched the $DAVIDO coin on the Solana blockchain via Drip, 29 May 2024. $DAVIDO initially experienced a meteoric rise in value, reaching a market capitalisation of approximately $10 million within hours. This surge was primarily driven by Davido's immense popularity and aggressive marketing campaigns on social media. However, the euphoria was short-lived. The coin’s value plummeted within 24 hours, leaving many investors with substantial losses.

國際非洲音樂音樂家、尼日利亞最偉大的出口商之一David Adeleke（俗稱Davido）於2024 年5 月29 日透過Drip 在Solana 區塊鏈上推出了$DAVIDO 代幣。 ，市值達到約10 美元數小時內達百萬。這一激增主要是由達維多在社群媒體上的巨大人氣和積極的行銷活動所推動的。然而，這種興奮是短暫的。 24小時內幣值暴跌，讓許多投資者蒙受了巨額損失。

$DAVIDO reached a market cap of over $14 million shortly after being launched but has since succumbed to a wide sell-off.

$DAVIDO 在推出後不久就達到了超過 1400 萬美元的市值，但此後遭到了廣泛的拋售。

The $DAVIDO coin incident is not isolated. Similar patterns of rapid growth followed by dramatic collapses have been observed in other celebrity-endorsed cryptocurrency projects worldwide. These cases highlight common trends in the cryptocurrency market.

$DAVIDO 幣事件並不是孤立的。在全球其他名人認可的加密貨幣項目中也觀察到了類似的快速增長隨後急劇崩潰的模式。這些案例凸顯了加密貨幣市場的共同趨勢。

Each celebrity adopts different strategies to promote their meme coins. Given Adeleke's strong social media following and widespread fame, it was no surprise that the associated $DAVIDO will create a short term frenzy for traders. Most celebrities adopt community-driven promotions to garner support for their newly launched tokens. These meme coins are obviously, not without several controversies.

每個名人都會採取不同的策略來推廣他們的迷因幣。鑑於 Adeleke 在社交媒體上擁有強大的追隨者和廣泛的聲譽，相關的 $DAVIDO 將為交易者帶來短期的狂熱也就不足為奇了。大多數名人都會採用社群驅動的促銷活動來為他們新推出的代幣贏得支持。顯然，這些模因硬幣並非沒有一些爭議。

This was evident in cases like Kim Kardashian's promotion of EthereumMax tokens in 2022, which resulted in a hefty fine for her involvement, or celebrities like Floyd Mayweather and DJ Khaled who have also promoted cryptocurrencies with mixed results. According to a report by Lookonchain, a wallet linked to the musician has been implicated in sniping the asset at launch and selling his holdings for over $450,000.

這一點在金·卡戴珊(Kim Kardashian) 在2022 年推廣EthereumMax 代幣（導致她因參與而被處以巨額罰款）等案例中表現得很明顯，而弗洛伊德·梅威瑟(Floyd Mayweather ) 和DJ Khaled 等名人也推廣了加密貨幣，但結果好壞參半。根據 Lookonchain 的一份報告，與這位音樂家相關的一個錢包涉嫌在該資產發佈時對其進行狙擊，並以超過 45 萬美元的價格出售了他所持有的資產。

Each celebrity adopts different strategies to promote their meme coins. Given Adeleke's strong social media following and widespread fame, it was no surprise that the associated $DAVIDO will create a short term frenzy for traders. Most celebrities adopt community-driven promotions to garner support for their newly launched tokens. These meme coins are obviously, not without several controversies.

每個名人都會採取不同的策略來推廣他們的迷因幣。鑑於 Adeleke 在社交媒體上擁有強大的追隨者和廣泛的聲譽，相關的 $DAVIDO 將為交易者帶來短期的狂熱也就不足為奇了。大多數名人都會採用社群驅動的促銷活動來為他們新推出的代幣贏得支持。顯然，這些模因硬幣並非沒有一些爭議。

This was evident in cases like Kim Kardashian's promotion of EthereumMax tokens in 2022, which resulted in a hefty fine for her involvement, or celebrities like Floyd Mayweather and DJ Khaled who have also promoted cryptocurrencies with mixed results. According to a report by Lookonchain, a wallet linked to the musician has been implicated in sniping the asset at launch and selling his holdings for over $450,000.

這一點在金·卡戴珊(Kim Kardashian) 在2022 年推廣EthereumMax 代幣（導致她因參與而被處以巨額罰款）等案例中表現得很明顯，而弗洛伊德·梅威瑟(Floyd Mayweather ) 和DJ Khaled 等名人也推廣了加密貨幣，但結果好壞參半。根據 Lookonchain 的一份報告，與這位音樂家相關的一個錢包涉嫌在該資產發佈時對其進行狙擊，並以超過 45 萬美元的價格出售了他所持有的資產。

concerns over celebrity tokens

對名人代幣的擔憂

Hyper Volatility: Cryptocurrencies are naturally known for their volatility and tendency to experience rapid price fluctuations. However, meme coins are particularly susceptible to these swings due to their liquidity, trading setup, and perceived value. Celebrity tokens are part of this category. Their value largely depends on community engagement and lacks a solid tokenomics strategy, meaning that most meme coins have their entire supply in circulation and are owned by traders eager to realise their profits and not backed up by real economic activity.

高度波動性：加密貨幣自然以其波動性和經歷快速價格波動的趨勢而聞名。然而，由於模因幣的流動性、交易設定和感知價值，它們特別容易受到這些波動的影響。名人代幣屬於此類別的一部分。它們的價值在很大程度上取決於社區參與，並且缺乏可靠的代幣經濟學策略，這意味著大多數模因幣的全部供應量都在流通中，並且由渴望實現利潤的交易者擁有，而沒有實體經濟活動的支持。

Rug Pulls: Rug pulls are schemes to artificially inflate the value of an investment through false and misleading claims, to sell cheaply purchased units at higher prices. Although these coins are not traditionally associated with falsehood, their trajectory shows strong features of a rug pull. Some celebrity tokens have rugged shortly after launch, leaving investors with significant losses.

地毯拉動：地毯拉動是透過虛假和誤導性聲明人為誇大投資價值，以更高價格出售廉價購買的單位的計劃。儘管這些硬幣傳統上並不與虛假聯繫在一起，但它們的軌跡顯示出強烈的地毯拉力特徵。一些名人代幣在推出後不久就表現不佳，給投資者帶來了重大損失。

Regulatory Implications and Investor Protection

監管影響和投資者保護

The $DAVIDO coin episode highlights the urgent need for a dedicated regulatory framework for the blockchain industry in Nigeria. While the Central Bank of Nigeria (CBN) and the Securities and Exchange Commission (SEC) have taken initial steps, a specialised regulatory body is essential to address the unique complexities of this rapidly evolving sector.

$DAVIDO 硬幣事件凸顯了尼日利亞區塊鏈產業迫切需要一個專門的監管框架。雖然尼日利亞中央銀行 (CBN) 和證券交易委員會 (SEC) 已採取初步措施，但專門的監管機構對於解決這個快速發展的行業的獨特複雜性至關重要。

Key regulatory measures include: stricter licensing requirements for cryptocurrency projects, mandatory disclosure of project details, enhanced investor education initiatives, and effective enforcement mechanisms.

主要監管措施包括：更嚴格的加密貨幣項目許可要求、強制披露項目細節、加強投資者教育舉措以及有效的執行機制。

Lessons learnt and way forward

經驗教訓與前進方向

The collapse of $DAVIDO serves as a cautionary tale for investors. It emphasises the importance of conducting thorough due diligence before investing in any cryptocurrency project, regardless of celebrity endorsements. Investors should focus on projects with strong fundamentals, experienced teams, and clear utility.

$DAVIDO 的崩盤對投資者來說是一個警示。它強調了在投資任何加密貨幣項目之前進行徹底盡職調查的重要性，無論名人代言如何。投資人應專注於基本面強勁、團隊經驗豐富、效用明確的項目。

The cryptocurrency industry has the

加密貨幣產業有