NFT 如何超越艺术重塑其他行业

NFT 成为头条新闻，很大程度上是因为它们在数字艺术世界中的流行。从 Beeple 价值 6900 万美元的艺术品拍卖到市场上可收藏的化身，NFT 已经引起了公众的关注。尽管艺术界可能已经向大众介绍了 NFT，但事实证明这些代币具有更广泛的潜力。

Non-fungible tokens (NFTs) have gained immense popularity in recent times, largely due to their use in the digital art world. From Beeple’s artwork selling for $69 million to collectible avatars on marketplaces, NFTs have captured public attention. However, while the art world may have introduced NFTs to the masses, these tokens are proving to have a much broader potential. NFTs are being used in real-world applications, impacting industries like supply chain management, digital identity, gaming, music, and even real estate.

不可替代代币（NFT）近年来获得了巨大的受欢迎，这很大程度上是由于它们在数字艺术世界中的使用。从 Beeple 售价 6900 万美元的艺术品到市场上可收藏的头像，NFT 已经引起了公众的关注。然而，虽然艺术界可能已经向大众介绍了 NFT，但事实证明这些代币具有更广泛的潜力。 NFT 正在应用于现实世界，影响着供应链管理、数字身份、游戏、音乐甚至房地产等行业。

In this article, we’ll explore how NFTs are moving beyond art to reshape other industries. As more companies, creators, and consumers recognize the power of NFTs, it’s clear that these digital assets are here to stay. This guide will help you understand the diverse applications of NFTs, the benefits and challenges they bring, and what the future may hold for this technology.

在本文中，我们将探讨 NFT 如何超越艺术并重塑其他行业。随着越来越多的公司、创作者和消费者认识到 NFT 的力量，这些数字资产显然将继续存在。本指南将帮助您了解 NFT 的多样化应用、它们带来的好处和挑战，以及这项技术的未来。

Understanding NFTs: What Are They, Really?

了解 NFT：它们到底是什么？

Before diving into the diverse uses of NFTs, it’s essential to understand what they are. NFTs, or non-fungible tokens, are unique digital assets stored on a blockchain. Unlike cryptocurrencies like Bitcoin or Ethereum, which are fungible (meaning one Bitcoin is equal to any other Bitcoin), NFTs are unique and cannot be exchanged on a one-to-one basis. Each NFT has distinct characteristics, making it valuable for representing ownership of digital or physical assets.

在深入研究 NFT 的各种用途之前，有必要了解它们是什么。 NFT，或不可替代的代币，是存储在区块链上的独特数字资产。与比特币或以太坊等可互换的加密货币（意味着一枚比特币与任何其他比特币相同）不同，NFT 是独一无二的，不能一对一地进行交换。每个 NFT 都有独特的特征，使其对于代表数字或实物资产的所有权很有价值。

NFTs are built on blockchain technology, usually on the Ethereum blockchain, although other blockchains like Binance Smart Chain, Tezos, and Solana also support NFTs. This decentralized ledger ensures that NFTs are secure, immutable, and verifiable, giving users confidence in the ownership and provenance of their assets.

NFT 建立在区块链技术之上，通常建立在以太坊区块链上，尽管币安智能链、Tezos 和 Solana 等其他区块链也支持 NFT。这种去中心化的账本确保了 NFT 的安全性、不可变性和可验证性，让用户对其资产的所有权和来源充满信心。

Now that we have a clear understanding of NFTs, let’s explore how they are being used in various industries beyond art.

现在我们对 NFT 有了清晰的了解，让我们来探讨一下它们如何应用于艺术以外的各个行业。

NFTs in Supply Chain Management: Tracking and Transparency

供应链管理中的 NFT：跟踪和透明度

One of the most promising applications of NFTs beyond art is in supply chain management. By using NFTs, companies can create a transparent and traceable record of a product’s journey from creation to consumer. Each stage of the supply chain can be recorded as an NFT, making it easy for businesses and customers to verify a product’s authenticity and origin.

除艺术之外，NFT 最有前途的应用之一是供应链管理。通过使用 NFT，公司可以创建产品从创造到消费者的整个过程的透明且可追溯的记录。供应链的每个阶段都可以记录为 NFT，使企业和客户可以轻松验证产品的真实性和来源。

For example, a diamond company could use an NFT to track a diamond’s journey from the mine to the store. The NFT would contain information about the diamond’s origin, its characteristics, and its ownership history. This would give consumers confidence that the diamond is genuine and not a conflict diamond.

例如，钻石公司可以使用 NFT 来跟踪钻石从矿山到商店的旅程。 NFT 将包含有关钻石的来源、特征及其所有权历史的信息。这将使消费者确信钻石是真品而不是冲突钻石。

Another application of NFTs in supply chain management is to ensure the authenticity of luxury goods. Counterfeit luxury goods are a major problem, costing brands billions of dollars each year. By using NFTs, luxury brands can create a digital certificate of authenticity for each item they produce. This certificate would be stored on a blockchain and would be accessible to both the brand and the customer. If a customer ever wants to verify the authenticity of their item, they can simply scan the NFT tag and view the certificate.

NFT 在供应链管理中的另一个应用是确保奢侈品的真实性。假冒奢侈品是一个主要问题，每年给品牌造成数十亿美元的损失。通过使用 NFT，奢侈品牌可以为其生产的每件商品创建防伪数字证书。该证书将存储在区块链上，品牌和客户都可以访问。如果客户想要验证其物品的真实性，他们只需扫描 NFT 标签并查看证书即可。

NFTs in Digital Identity: Securing Personal Data

数字身份中的 NFT：保护个人数据

Digital identity is an area where NFTs have the potential to bring transformative change. In the digital age, securing personal information is a significant challenge, with data breaches and identity theft becoming increasingly common. NFTs offer a way to store and verify identity information securely on a blockchain, giving users control over their data.

数字身份是 NFT 有潜力带来变革的领域。在数字时代，保护个人信息是一项重大挑战，数据泄露和身份盗窃变得越来越普遍。 NFT 提供了一种在区块链上安全存储和验证身份信息的方法，让用户可以控制自己的数据。

For example, a company called Civic is developing a digital identity solution that uses NFTs. With Civic, users can create a verified digital identity that they can use to access a variety of online services. Civic’s digital identity solution is designed to be secure, private, and easy to use. It gives users complete control over their personal data and allows them to decide who has access to it.

例如，一家名为 Civic 的公司正在开发一种使用 NFT 的数字身份解决方案。借助 Civic，用户可以创建经过验证的数字身份，用于访问各种在线服务。 Civic 的数字身份解决方案旨在安全、私密且易于使用。它使用户能够完全控制自己的个人数据，并允许他们决定谁有权访问这些数据。

Another application of NFTs in digital identity is for Know Your Customer (KYC) verification. KYC verification is a process that banks and other financial institutions use to identify their customers and assess their risk level. Traditional KYC verification methods are often time-consuming and inefficient. However, by using NFTs, companies can streamline the KYC verification process and make it more secure.

NFT 在数字身份中的另一个应用是了解你的客户（KYC）验证。 KYC 验证是银行和其他金融机构用来识别其客户并评估其风险水平的过程。传统的 KYC 验证方法往往耗时且低效。然而，通过使用 NFT，公司可以简化 KYC 验证流程并使其更加安全。

NFTs in Gaming: Ownership of In-Game Assets

游戏中的 NFT：游戏内资产的所有权

NFTs are also revolutionizing the gaming industry by providing players with true ownership of in-game assets. Traditional gaming models have limited players' ownership rights; even if they purchase a rare skin or item, they cannot transfer or sell it outside the game. NFTs change this by allowing players to own, sell, and trade in-game assets across different platforms.

NFT 还通过为玩家提供游戏内资产的真正所有权来彻底改变游戏行业。传统游戏模式限制玩家的所有权；即使他们购买了稀有皮肤或物品，也不能在游戏外转让或出售。 NFT 允许玩家在不同平台上拥有、出售和交易游戏内资产，从而改变了这一现状。

For example, the blockchain-based game Axie Infinity allows players to buy, breed, and trade digital creatures called Axies. Each Axie is an NFT that players can own and trade. The game’s play-to-earn model has gained significant popularity, enabling players in countries like the Philippines to earn a living through gameplay. This approach shows how NFTs can create real economic value in virtual environments.

例如，基于区块链的游戏 Axie Infinity 允许玩家购买、培育和交易名为 Axies 的数字生物。每个 Axie 都是玩家可以拥有和交易的 NFT。该游戏的边玩边赚钱模式非常受欢迎，使得菲律宾等国家的玩家能够通过游戏谋生。这种方法展示了 NFT 如何在虚拟环境中创造真正的经济价值。

Another application of NFTs in gaming is for creating unique and collectible in-game items. These items could be

NFT 在游戏中的另一个应用是创建独特且可收藏的游戏内物品。这些物品可能是