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根据 Forkast 500 NFT 指数,NFT 市场于 2022 年 1 月达到顶峰,此后一直在下滑。
The NFT market has seen a decline since peaking in January 2022, largely due to the over-saturation of the market following significant interest in 2020 and 2021. However, this decline may not mark the end of the NFT era.
NFT 市场自 2022 年 1 月达到顶峰以来一直在下滑,很大程度上是由于 2020 年和 2021 年的巨大兴趣之后市场过度饱和。然而,这种下滑可能并不标志着 NFT 时代的结束。
As the hype surrounding NFTs has died down, the market is likely to find its place and new projects will emerge to replace Cryptokitties and its contemporaries.
随着围绕 NFT 的炒作逐渐平息,市场可能会找到自己的位置,新的项目将会出现以取代 Cryptokitties 及其同时代产品。
One industry that continues to see NFT development is the sports industry. Individual players, such as soccer’s Christiano Ronaldo, as well as clubs, leagues, and even national sides, have launched their own NFT collections.
NFT 持续发展的行业之一是体育行业。个人球员,例如足球运动员克里斯蒂亚诺·罗纳尔多,以及俱乐部、联赛,甚至国家队,都推出了自己的 NFT 系列。
While this may not quite match the digital fever observed at the end of 2021, it still provides a way for fans to show their support and for players and clubs to potentially raise capital.
虽然这可能与 2021 年底观察到的数字热潮不太相符,但它仍然为球迷提供了一种表达支持、为球员和俱乐部筹集资金的方式。
Cryptocurrency In The Sports Industry
体育产业中的加密货币
Cryptocurrency and sports have formed a close alliance. Sports teams are being sponsored by cryptocurrencies and exchanges – cryptocurrency billboards, especially those belonging to crypto.com, can be seen at almost every major sporting event.
加密货币和体育已经结成了紧密的联盟。运动队得到了加密货币和交易所的赞助——加密货币广告牌,尤其是属于 crypto.com 的广告牌,几乎在每场重大体育赛事中都可以看到。
Bitcoin, Ethereum, and other cryptocurrencies are also being accepted as a means of paying for merchandise and booking tickets to games.
比特币、以太坊和其他加密货币也被接受作为支付商品和预订游戏门票的方式。
These same coins are proving popular as a payment method for live betting, too, and, according to sports and casino expert Martin Booth, players can enjoy lightning-fast transactions on a wide variety of different sports and wagers.
事实证明,这些硬币作为现场投注的支付方式也很受欢迎,而且根据体育和赌场专家马丁·布斯的说法,玩家可以在各种不同的体育和投注中享受闪电般的快速交易。
What Are NFTs?
什么是 NFT?
NFTs operate on the blockchain, just like cryptocurrencies do. Once an NFT is registered on the blockchain, it can be bought and traded just like any asset.
NFT 在区块链上运行,就像加密货币一样。一旦 NFT 在区块链上注册,它就可以像任何资产一样被购买和交易。
The records are immutable and cannot be deleted which gives the buyer of the token full and permanent ownership.
这些记录是不可变的且无法删除,这赋予了代币购买者完全且永久的所有权。
Virtually any digital file can be turned into an NFT, too, whether it’s audio, video, visual, or, now, even responsive. Artists can sell their digital art, musicians can sell their music. Collectibles are also popular, and it was thanks to collectible games like Cryptokitties that helped further popularise the market.
事实上,任何数字文件都可以转换为 NFT,无论是音频、视频、视觉文件,还是现在的响应式文件。艺术家可以出售他们的数字艺术,音乐家可以出售他们的音乐。收藏品也很受欢迎,这要归功于像《加密猫》这样的收藏游戏,进一步推动了市场的普及。
More recently, though, as collectibles and even digital art and memes have become less popular, sports players, clubs, and leagues have continued to sign new deals or extend existing ones.
但最近,随着收藏品甚至数字艺术和模因变得不那么受欢迎,体育运动员、俱乐部和联盟继续签署新协议或延长现有协议。
Is The NFT Market Dying, Or Just Evolving?
NFT 市场正在消亡,还是在不断发展?
When NFTs became massively popular, most buyers were looking to make quick money. Some of the tokens were selling for millions of dollars, with Pak’s “The Merge” selling for more than $90 million in December 2021.
当 NFT 广泛流行时,大多数买家都希望赚快钱。其中一些代币售价高达数百万美元,其中 Pak 的“The Merge”在 2021 年 12 月的售价超过 9000 万美元。
That sale either came at the peak of NFT activity or was responsible for it.
那次销售要么发生在 NFT 活动的高峰期,要么是造成这种情况的原因。
But, as the market has died down, there are fewer and fewer of these massive tickets, with most NFT creators looking for mass exposure, rather than big individual sales.
但是,随着市场的消退,这些巨额门票越来越少,大多数 NFT 创作者寻求的是大规模曝光,而不是大规模的个人销售。
This is evidenced by the likes of Ronaldo partnering with Binance to launch several NFT collections.
C 罗等人与币安合作推出多个 NFT 系列就证明了这一点。
The collection proved so popular that the two launched yet another collection. Ronaldo’s NFTs celebrate his illustrious career with individual tokens that commemorate landmark goals, major achievements, and moves between clubs.
该系列非常受欢迎,以至于两人又推出了另一个系列。 C 罗的 NFT 通过个人代币来庆祝他辉煌的职业生涯,纪念具有里程碑意义的目标、重大成就和俱乐部之间的转会。
Why Teams Launch NFTs
为什么团队要推出 NFT
There are various reasons why players and clubs might launch their own NFTs:
球员和俱乐部推出自己的 NFT 的原因有多种:
Fan Tokens As An Alternative
粉丝代币作为替代方案
One alternative to NFTs that has also proven popular is fan tokens. These are fungible, which means they can be replaced, so they don’t hold the same value as NFTs.
事实证明,NFT 的一种替代方案也很受欢迎,那就是粉丝代币。它们是可替代的,这意味着它们可以被替换,因此它们不具有与 NFT 相同的价值。
But, they can be established by teams and individuals, sold to raise capital, and they are popular with sports fans who want to show their support for their favorite teams or players. Some tokens even offer voting rights, discounts on tickets, or other bonuses for holders.
但是,它们可以由团队和个人建立,出售以筹集资金,并且它们很受想要表达对自己喜欢的球队或运动员的支持的体育迷的欢迎。有些代币甚至为持有者提供投票权、门票折扣或其他奖金。
Popular Sports NFTs
热门体育 NFT
NBA Top Shot
NBA最佳投篮
NBA Top Shot has been set up by the National Basketball Association and offers fans the opportunity to trade “moments” from the NBA league.
NBA Top Shot 由美国国家篮球协会设立,为球迷提供交换 NBA 联赛“时刻”的机会。
Every moment is a limited series of NFTs based on a particular moment from the league and throughout its history. Top Shot has become very popular in recent months, which has pushed demand for the NFTs up. Some early buyers are seeing profits, but the increased demand also means that new buyers are facing higher prices.
每个时刻都是基于联盟及其历史上的特定时刻的有限系列 NFT。 Top Shot 近几个月来非常流行,这推动了对 NFT 的需求上升。一些早期买家看到了利润,但需求增加也意味着新买家面临更高的价格。
Sorare
姐姐
Sorare is a soccer-based collectible platform. The collectible cards are based on popular players from the present and past and they are traded on the Sorare platform itself.
Sorare 是一个基于足球的收藏平台。这些收藏卡基于现在和过去的热门玩家,并在 Sorare 平台上进行交易。
The NFTs can also be used in online competitions and games, and having been established in 2018, it already has a reasonable following. Prices for some of the biggest names in the game can be high, however.
NFT 还可以用于在线比赛和游戏,自 2018 年成立以来,已经拥有了一定的追随者。然而,游戏中一些大牌的价格可能会很高。
Christiano Ronaldo NFTs
克里斯蒂亚诺·罗纳尔多 NFT
Ronaldo is one of the most celebrated and successful names in soccer. He recently broke the record for having the most social media followers, and his first collection of NFTs, traded on the Binance network, was so popular that the two have teamed up to announce three more collections, with his most recent in May this year.
罗纳尔多是足球界最著名、最成功的名字之一。他最近打破了拥有最多社交媒体粉丝的记录,他的第一个 NFT 系列在币安网络上交易,非常受欢迎,以至于两人联手宣布了另外三个系列,他最近的一个系列是在今年 5 月。
The NFTs celebrate major milestones in Ronaldo’
NFT 庆祝罗纳尔多的重大里程碑
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