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根據 Forkast 500 NFT 指數,NFT 市場於 2022 年 1 月達到頂峰,此後一直在下滑。
The NFT market has seen a decline since peaking in January 2022, largely due to the over-saturation of the market following significant interest in 2020 and 2021. However, this decline may not mark the end of the NFT era.
NFT 市場自 2022 年 1 月達到頂峰以來一直在下滑,很大程度上是由於 2020 年和 2021 年的巨大興趣之後市場過度飽和。
As the hype surrounding NFTs has died down, the market is likely to find its place and new projects will emerge to replace Cryptokitties and its contemporaries.
隨著圍繞 NFT 的炒作逐漸平息,市場可能會找到自己的位置,新的項目將會出現以取代 Cryptokitties 及其同時代產品。
One industry that continues to see NFT development is the sports industry. Individual players, such as soccer’s Christiano Ronaldo, as well as clubs, leagues, and even national sides, have launched their own NFT collections.
NFT 持續發展的產業之一是體育產業。個人球員,例如足球員克里斯蒂亞諾·羅納爾多,以及俱樂部、聯賽,甚至國家隊,都推出了自己的 NFT 系列。
While this may not quite match the digital fever observed at the end of 2021, it still provides a way for fans to show their support and for players and clubs to potentially raise capital.
雖然這可能與 2021 年底觀察到的數位熱潮不太相符,但它仍然為球迷提供了一種表達支持、為球員和俱樂部籌集資金的方式。
Cryptocurrency In The Sports Industry
體育產業中的加密貨幣
Cryptocurrency and sports have formed a close alliance. Sports teams are being sponsored by cryptocurrencies and exchanges – cryptocurrency billboards, especially those belonging to crypto.com, can be seen at almost every major sporting event.
加密貨幣和體育已經結成了緊密的聯盟。運動隊得到了加密貨幣和交易所的贊助——加密貨幣廣告牌,尤其是屬於 crypto.com 的廣告牌,幾乎在每場重大體育賽事中都可以看到。
Bitcoin, Ethereum, and other cryptocurrencies are also being accepted as a means of paying for merchandise and booking tickets to games.
比特幣、以太坊和其他加密貨幣也被接受作為支付商品和預訂遊戲門票的方式。
These same coins are proving popular as a payment method for live betting, too, and, according to sports and casino expert Martin Booth, players can enjoy lightning-fast transactions on a wide variety of different sports and wagers.
事實證明,這些硬幣作為現場投注的支付方式也很受歡迎,根據體育和賭場專家馬丁·布斯的說法,玩家可以在各種不同的體育和投注中享受閃電般的快速交易。
What Are NFTs?
什麼是 NFT?
NFTs operate on the blockchain, just like cryptocurrencies do. Once an NFT is registered on the blockchain, it can be bought and traded just like any asset.
NFT 在區塊鏈上運行,就像加密貨幣一樣。一旦 NFT 在區塊鏈上註冊,它就可以像任何資產一樣被購買和交易。
The records are immutable and cannot be deleted which gives the buyer of the token full and permanent ownership.
這些記錄是不可變的且無法刪除,這賦予了代幣購買者完全且永久的所有權。
Virtually any digital file can be turned into an NFT, too, whether it’s audio, video, visual, or, now, even responsive. Artists can sell their digital art, musicians can sell their music. Collectibles are also popular, and it was thanks to collectible games like Cryptokitties that helped further popularise the market.
事實上,任何數位檔案都可以轉換為 NFT,無論是音訊、視訊、視覺文件,還是現在的響應式檔案。藝術家可以出售他們的數位藝術,音樂家可以出售他們的音樂。收藏品也很受歡迎,這要歸功於像《加密貓》這樣的收藏遊戲,進一步推動了市場的普及。
More recently, though, as collectibles and even digital art and memes have become less popular, sports players, clubs, and leagues have continued to sign new deals or extend existing ones.
但最近,隨著收藏品甚至數位藝術和迷因變得不那麼受歡迎,運動員、俱樂部和聯盟繼續簽署新協議或延長現有協議。
Is The NFT Market Dying, Or Just Evolving?
NFT 市場正在消亡,還是在不斷發展?
When NFTs became massively popular, most buyers were looking to make quick money. Some of the tokens were selling for millions of dollars, with Pak’s “The Merge” selling for more than $90 million in December 2021.
當 NFT 廣泛流行時,大多數買家都希望賺快錢。其中一些代幣售價高達數百萬美元,其中 Pak 的「The Merge」在 2021 年 12 月的售價超過 9000 萬美元。
That sale either came at the peak of NFT activity or was responsible for it.
那次銷售要么發生在 NFT 活動的高峰期,要么是造成這種情況的原因。
But, as the market has died down, there are fewer and fewer of these massive tickets, with most NFT creators looking for mass exposure, rather than big individual sales.
但是,隨著市場的消退,這些巨額門票越來越少,大多數 NFT 創作者尋求的是大規模曝光,而不是大規模的個人銷售。
This is evidenced by the likes of Ronaldo partnering with Binance to launch several NFT collections.
C 羅等人與幣安合作推出多個 NFT 系列就證明了這一點。
The collection proved so popular that the two launched yet another collection. Ronaldo’s NFTs celebrate his illustrious career with individual tokens that commemorate landmark goals, major achievements, and moves between clubs.
該系列非常受歡迎,以至於兩人又推出了另一個系列。 C 羅的 NFT 透過個人代幣來慶祝他輝煌的職業生涯,紀念具有里程碑意義的目標、重大成就和俱樂部之間的轉會。
Why Teams Launch NFTs
為什麼團隊要推出 NFT
There are various reasons why players and clubs might launch their own NFTs:
球員和俱樂部推出自己的 NFT 的原因有很多:
Fan Tokens As An Alternative
粉絲代幣作為替代方案
One alternative to NFTs that has also proven popular is fan tokens. These are fungible, which means they can be replaced, so they don’t hold the same value as NFTs.
事實證明,NFT 的替代方案也很受歡迎,那就是粉絲代幣。它們是可替代的,這意味著它們可以被替換,因此它們不具有與 NFT 相同的價值。
But, they can be established by teams and individuals, sold to raise capital, and they are popular with sports fans who want to show their support for their favorite teams or players. Some tokens even offer voting rights, discounts on tickets, or other bonuses for holders.
但是,它們可以由團隊和個人建立,出售以籌集資金,並且它們很受想要表達對自己喜歡的球隊或運動員的支持的體育迷的歡迎。有些代幣甚至為持有者提供投票權、門票折扣或其他獎金。
Popular Sports NFTs
熱門運動 NFT
NBA Top Shot
NBA最佳投籃
NBA Top Shot has been set up by the National Basketball Association and offers fans the opportunity to trade “moments” from the NBA league.
NBA Top Shot 由美國國家籃球協會設立,為球迷提供交換 NBA 聯賽「時刻」的機會。
Every moment is a limited series of NFTs based on a particular moment from the league and throughout its history. Top Shot has become very popular in recent months, which has pushed demand for the NFTs up. Some early buyers are seeing profits, but the increased demand also means that new buyers are facing higher prices.
每個時刻都是基於聯盟及其歷史上的特定時刻的有限系列 NFT。 Top Shot 最近幾個月來非常流行,這推動了對 NFT 的需求上升。一些早期買家看到了利潤,但需求增加也意味著新買家面臨更高的價格。
Sorare
姊姊
Sorare is a soccer-based collectible platform. The collectible cards are based on popular players from the present and past and they are traded on the Sorare platform itself.
Sorare 是一個以足球為基礎的收藏平台。這些收藏卡基於現在和過去的熱門玩家,並在 Sorare 平台上進行交易。
The NFTs can also be used in online competitions and games, and having been established in 2018, it already has a reasonable following. Prices for some of the biggest names in the game can be high, however.
NFT 也可以用於線上比賽和遊戲,自 2018 年成立以來,已經擁有了一定的追隨者。然而,遊戲中一些大牌的價格可能會很高。
Christiano Ronaldo NFTs
克里斯蒂亞諾·羅納爾多 NFT
Ronaldo is one of the most celebrated and successful names in soccer. He recently broke the record for having the most social media followers, and his first collection of NFTs, traded on the Binance network, was so popular that the two have teamed up to announce three more collections, with his most recent in May this year.
羅納多是足球界最著名、最成功的名字之一。他最近打破了擁有最多社交媒體粉絲的記錄,他的第一個NFT 系列在幣安網絡上交易,非常受歡迎,以至於兩人聯手宣布了另外三個系列,他最近的一個系列是在今年5 月。
The NFTs celebrate major milestones in Ronaldo’
NFT 慶祝羅納多的重大里程碑
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