随着促销活动转向 TikTok，Memecoin 得到 Z 世代的推动

Memecoin 的病毒式传播力进一步增强，因为这些代币的推广已不仅仅局限于 Twitter 并扩展到其他社交网络

Memecoins are getting an added boost of virality as promotion of these tokens has moved beyond Twitter and onto other social networks, notably TikTok, the video-based app with a huge following among Gen Z, or those born between 1997 and 2012.

Memecoin 的病毒式传播力进一步增强，因为这些代币的推广已超越 Twitter 并转移到其他社交网络，特别是 TikTok，这是一款基于视频的应用程序，在 Z 世代或 1997 年至 2012 年间出生的人中拥有大量追随者。

Nowhere is this dynamic clearer than in the case of Chill Guy, a very popular meme on Twitter, TikTok, and Instagram that’s based on a dog cartoon and associated with the CHILLGUY cryptocurrency. The token was launched on Pump Fun two months ago, but has since seen exponential growth recently. The memecoin’s price has rocketed 251% in the last 24 hours and an astounding 482,270% in the past seven days, data from trading platform DexTools shows, although it has a liquidity level of just $4.7 million.

这种动态在 Twitter、TikTok 和 Instagram 上非常流行的 Meme Chill Guy 中表现得最为明显，它基于一只狗卡通片，并与 CHILLGUY 加密货币相关。该代币两个月前在 Pump Fun 上推出，但最近出现了指数级增长。交易平台 DexTools 的数据显示，memecoin 的价格在过去 24 小时内飙升了 251%，在过去 7 天内飙升了惊人的 482,270%，尽管其流动性水平仅为 470 万美元。

CHILLGUY had a market cap of $374 million at presstime, making it the seventh-largest memecoin generated by Solana-native memecoin factory Pump Fun, behind only PNUT, GOAT, FWOG, ACT, MOODENG, and ZEREBRO.

截至发稿时，CHILLGUY 的市值为 3.74 亿美元，使其成为 Solana 原生 memecoin 工厂 Pump Fun 生成的第七大 memecoin，仅次于 PNUT、GOAT、FWOG、ACT、MOODENG 和 ZEREBRO。

The CHILLGUY token’s meteoric rise in price and market cap coincides with the growing popularity of its associated meme across several social media networks, but especially TikTok. One TikTok created on Tuesday that already has more than 7,700 likes refers to, “When you buy the Chill Guy Token because… your (sic) just a Chill Guy trying to make some Money.” And a post on Twitter with 1.5 million impressions shared the meme with the caption, “When they tryna brokeshame u but you’re just a chill guy.”

CHILLGUY 代币的价格和市值迅速上涨，恰逢其相关表情包在多个社交媒体网络（尤其是 TikTok）上越来越受欢迎。周二创建的一个 TikTok 已经获得了 7,700 多个赞，其中提到，“当你购买 Chill Guy 代币时，因为……你的（原文如此）只是一个想要赚钱的 Chill Guy。” Twitter 上有一条拥有 150 万次浏览量的帖子分享了这个表情包，并配上标题：“当他们试图让你蒙羞时，你只是个冷酷的家伙。”

when they tryna brokeshame u but you’re just a chill guy https://t.co/LyB2KplMB7 pic.twitter.com/6g01HxbWw4

当他们试图让你蒙羞时，但你只是一个冷酷的家伙 https://t.co/LyB2KplMB7 pic.twitter.com/6g01HxbWw4

— Satorini Satizzle (@vj_sato) November 20, 2024

— Satorini Satizzle (@vj_sato) 2024 年 11 月 20 日

Read More: Solana-Based Memecoin Generator Pump.Fun Shatters Adoption, Usage Records

阅读更多：基于 Solana 的 Memecoin Generator Pump.Fun 打破了采用和使用记录

TikTok’s growing relationship with memecoins adds more fuel to the latter since many of the people trading memecoins are members of Gen Z, noted Suki Yang, the founder of memecoin platform LMAO. “Twitter is [full of crypto] OGs– it’s a wealthy [group of] crypto people. But TikTok is real [normie] users…where coins can go viral,” Yang said. The China-based TikTok has more than one billion monthly active users worldwide.

memecoin 平台 LMAO 的创始人 Suki Yang 指出，TikTok 与 memecoin 日益密切的关系为后者增添了更多动力，因为许多交易 memecoin 的人都是 Z 世代的成员。 “Twitter 上充满了加密货币 OG——这是一群富有的加密货币人士。但 TikTok 是真正的[普通]用户……硬币可以像病毒一样传播，”杨说。总部位于中国的 TikTok 在全球拥有超过 10 亿月活跃用户。

Yang added that “I’m personally extremely bullish on the new business model of people creating culture, creating memecoins on TikTok, and financial[izing] that attention span.”

杨补充道，“我个人非常看好人们创造文化、在 TikTok 上创建模因币以及利用注意力跨度进行金融化的新商业模式。”

Similarly, Nicolai Søndergaard, a research analyst at blockchain analytics firm Nansen, discussed Gen Z’s crypto-friendly financial mindset in a research report published Monday. “Generation Z [was] raised during periods of economic instability, faced with rising living costs, and immersed in a digital-first environment [and so] many Gen Zers are adopting a mindset some describe as financial nihilism—a skepticism toward traditional financial systems and a focus on immediate outcomes over long-term planning,” Søndergaard wrote.

同样，区块链分析公司 Nansen 的研究分析师 Nicolai Søndergaard 在周一发布的一份研究报告中讨论了 Z 世代对加密货币友好的金融思维。 “Z 一代是在经济不稳定时期长大的，面临着生活成本的上升，并且沉浸在数字优先的环境中，因此许多 Z 一代正在采取一种被一些人描述为金融虚无主义的心态——对传统金融体系的怀疑态度并注重短期成果而非长期规划，”Søndergaard 写道。

Søndergaard further told Unchained that “the recent success of the past couple of days in terms of TikTok as a media for new trends in crypto or new memecoins in crypto makes sense because the demographic [that] often uses TikTok and likewise the demographic [that’s] primarily investing in crypto and memecoins is Gen Z and millennials.”

Søndergaard 进一步告诉 Unchained，“过去几天 TikTok 作为加密货币新趋势或加密货币新 memecoin 的媒体取得了成功，这是有道理的，因为经常使用 TikTok 的人群以及同样的人群主要投资加密货币和 memecoin 的是 Z 世代和千禧一代。”

Søndergaard added that it felt like TikTok has become the idea generator for memecoins since it has such a large user base. ”And then crypto Twitter [is] primarily taking the bits and pieces that they kind of want and running with it,” Søndergaard said.

Søndergaard 补充说，感觉 TikTok 已经成为模因币的创意发生器，因为它拥有如此庞大的用户群。 Søndergaard 说：“然后，加密货币 Twitter 主要是获取他们想要的零碎信息并进行运行。”