隨著促銷活動轉向 TikTok，Memecoin 得到 Z 世代的推動

Memecoin 的病毒式傳播力進一步增強，因為這些代幣的推廣已不僅限於 Twitter 並擴展到其他社交網絡

Memecoins are getting an added boost of virality as promotion of these tokens has moved beyond Twitter and onto other social networks, notably TikTok, the video-based app with a huge following among Gen Z, or those born between 1997 and 2012.

Memecoin 的病毒式傳播力進一步增強，因為這些代幣的推廣已超越Twitter 並轉移到其他社交網絡，特別是TikTok，這是一款基於視頻的應用程序，在Z 世代或1997 年至2012 年間出生的人中擁有大量追隨者。

Nowhere is this dynamic clearer than in the case of Chill Guy, a very popular meme on Twitter, TikTok, and Instagram that’s based on a dog cartoon and associated with the CHILLGUY cryptocurrency. The token was launched on Pump Fun two months ago, but has since seen exponential growth recently. The memecoin’s price has rocketed 251% in the last 24 hours and an astounding 482,270% in the past seven days, data from trading platform DexTools shows, although it has a liquidity level of just $4.7 million.

這種動態在 Twitter、TikTok 和 Instagram 上非常流行的 Meme Chill Guy 中表現得最為明顯，它基於一隻狗卡通片，並與 CHILLGUY 加密貨幣相關。該代幣兩個月前在 Pump Fun 上推出，但最近出現了指數級增長。交易平台 DexTools 的數據顯示，memecoin 的價格在過去 24 小時內飆升了 251%，在過去 7 天內飆升了驚人的 482,270%，儘管其流動性水平僅為 470 萬美元。

CHILLGUY had a market cap of $374 million at presstime, making it the seventh-largest memecoin generated by Solana-native memecoin factory Pump Fun, behind only PNUT, GOAT, FWOG, ACT, MOODENG, and ZEREBRO.

截至發稿時，CHILLGUY 的市值為 3.74 億美元，使其成為 Solana 原生 memecoin 工廠 Pump Fun 生成的第七大 memecoin，僅次於 PNUT、GOAT、FWOG、ACT、MOODENG 和 ZEREBRO。

The CHILLGUY token’s meteoric rise in price and market cap coincides with the growing popularity of its associated meme across several social media networks, but especially TikTok. One TikTok created on Tuesday that already has more than 7,700 likes refers to, “When you buy the Chill Guy Token because… your (sic) just a Chill Guy trying to make some Money.” And a post on Twitter with 1.5 million impressions shared the meme with the caption, “When they tryna brokeshame u but you’re just a chill guy.”

CHILLGUY 代幣的價格和市值迅速上漲，恰逢其相關表情包在多個社交媒體網絡（尤其是 TikTok）上越來越受歡迎。週二創建的一個 TikTok 已經獲得了 7,700 多個贊，其中提到，“當你購買 Chill Guy 代幣時，因為……你的（原文如此）只是一個想要賺錢的 Chill Guy。” Twitter 上有一條擁有 150 萬次瀏覽量的帖子分享了這個表情包，並配上標題：“當他們試圖讓你蒙羞時，你只是個冷酷的傢伙。”

when they tryna brokeshame u but you’re just a chill guy https://t.co/LyB2KplMB7 pic.twitter.com/6g01HxbWw4

當他們試圖讓你蒙羞時，但你只是一個冷酷的傢伙 https://t.co/LyB2KplMB7 pic.twitter.com/6g01HxbWw4

— Satorini Satizzle (@vj_sato) November 20, 2024

— Satorini Satizzle (@vj_sato) 2024 年 11 月 20 日

Read More: Solana-Based Memecoin Generator Pump.Fun Shatters Adoption, Usage Records

閱讀更多：基於 Solana 的 Memecoin Generator Pump.Fun 打破了採用和使用記錄

TikTok’s growing relationship with memecoins adds more fuel to the latter since many of the people trading memecoins are members of Gen Z, noted Suki Yang, the founder of memecoin platform LMAO. “Twitter is [full of crypto] OGs– it’s a wealthy [group of] crypto people. But TikTok is real [normie] users…where coins can go viral,” Yang said. The China-based TikTok has more than one billion monthly active users worldwide.

memecoin 平台 LMAO 的創始人 Suki Yang 指出，TikTok 與 memecoin 日益密切的關係為後者增添了更多動力，因為許多交易 memecoin 的人都是 Z 世代的成員。 「Twitter 上充滿了加密貨幣 OG——這是一群富有的加密貨幣人士。但 TikTok 是真正的[普通]用戶……硬幣可以像病毒一樣傳播，」楊說。總部位於中國的 TikTok 在全球擁有超過 10 億月活躍用戶。

Yang added that “I’m personally extremely bullish on the new business model of people creating culture, creating memecoins on TikTok, and financial[izing] that attention span.”

楊補充道，“我個人非常看好人們創造文化、在 TikTok 上創建模因幣以及利用注意力跨度進行金融化的新商業模式。”

Similarly, Nicolai Søndergaard, a research analyst at blockchain analytics firm Nansen, discussed Gen Z’s crypto-friendly financial mindset in a research report published Monday. “Generation Z [was] raised during periods of economic instability, faced with rising living costs, and immersed in a digital-first environment [and so] many Gen Zers are adopting a mindset some describe as financial nihilism—a skepticism toward traditional financial systems and a focus on immediate outcomes over long-term planning,” Søndergaard wrote.

同樣，區塊鏈分析公司 Nansen 的研究分析師 Nicolai Søndergaard 在周一發布的一份研究報告中討論了 Z 世代對加密貨幣友好的金融思維。 「Z 世代是在經濟不穩定時期長大的，面臨著生活成本的上升，並且沉浸在數位優先的環境中，因此許多Z 世代正在採取一種被一些人描述為金融虛無主義的心態——對傳統金融體系的懷疑態度並注重短期成果而非長期規劃，」Søndergaard 寫道。

Søndergaard further told Unchained that “the recent success of the past couple of days in terms of TikTok as a media for new trends in crypto or new memecoins in crypto makes sense because the demographic [that] often uses TikTok and likewise the demographic [that’s] primarily investing in crypto and memecoins is Gen Z and millennials.”

Søndergaard 進一步告訴 Unchained，「過去幾天 TikTok 作為加密貨幣新趨勢或加密貨幣新 memecoin 的媒體取得了成功，這是有道理的，因為經常使用 TikTok 的人群以及同樣的人群主要投資加密貨幣和memecoin 的是Z 世代與千禧世代。

Søndergaard added that it felt like TikTok has become the idea generator for memecoins since it has such a large user base. ”And then crypto Twitter [is] primarily taking the bits and pieces that they kind of want and running with it,” Søndergaard said.

Søndergaard 補充說，感覺 TikTok 已經成為迷因幣的創意產生器，因為它擁有如此龐大的用戶群。 Søndergaard 說：“然後，加密貨幣 Twitter 主要是獲取他們想要的零碎信息並進行運行。”