如何利用 Memecoin 社区启动和构建可持续的 Web3 项目

在 2024 年的大部分时间里，加密市场的流动性一直通过模因币交易来维持。根据 CoinGecko 的报告，模因币是最

The crypto market liquidity was largely maintained by memecoins in 2024. According to a CoinGecko report, memecoins were the most popular narrative in Q2 2024, capturing 14.3% of the market share. The numbers were very similar in Q1. These cryptocurrencies largely rely on fun communities and a brand of humor known as memes to attract users and traders. Through these memes, people from all walks of life can come together for a shared goal of banter and jokes with the promise of financial reward by trading the memecoins.

2024 年，加密货币市场的流动性主要由 memecoin 维持。根据 CoinGecko 的报告，memecoin 是 2024 年第二季度最受欢迎的叙述方式，占据了 14.3% 的市场份额。第一季度的数字非常相似。这些加密货币在很大程度上依赖有趣的社区和被称为模因的幽默品牌来吸引用户和交易者。通过这些模因，各行各业的人们可以为了共同的目标而聚集在一起，开玩笑和开玩笑，并承诺通过交易模因币来获得经济奖励。

The market capitalization of memecoins — more than $50 billion as of Oct. 8 — shows how enormous and fast meme-inspired communities can grow. The lack of centralization in the niche makes the communities unique proponents of blockchain technology. These communities, riding on the backs of their representative tokens, go viral in minutes with loud hype as the fuel that powers them. Most of these tokens get inside-traded, which results in massive pump-and-dump. And as the hype reduces, the communities begin to quieten down.

截至 10 月 8 日，memecoin 的市值已超过 500 亿美元，这表明受 meme 启发的社区可以发展得多么庞大和快速。利基市场缺乏集中化使得社区成为区块链技术的独特支持者。这些社区依靠其代表性代币，在几分钟内迅速传播开来，并以大肆宣传作为其动力的燃料。大多数这些代币都会进行内部交易，从而导致大规模的拉高抛售。随着炒作的减少，社区开始安静下来。

In the last couple of years, the influence of meme-inspired communities has grown in leaps and bounds. And they highlight the clear power of a vibrant community behind projects. If a crypto project with real-world utility has a strong community like the ones in the memecoin ecosystem, its chances of going viral are relatively high.

在过去的几年里，受模因启发的社区的影响力突飞猛进。它们强调了项目背后充满活力的社区的明显力量。如果一个具有现实世界实用性的加密项目拥有像 memecoin 生态系统中的社区一样强大的社区，那么它病毒式传播的机会相对较高。

The best crypto companies and projects should be built on the back of meme-inspired communities and projects. In the next paragraphs, I'll explain how this strategy can work.

最好的加密公司和项目应该建立在受模因启发的社区和项目的基础上。在接下来的段落中，我将解释该策略如何发挥作用。

Leveraging the meme hype for growth

利用模因炒作实现增长

At the heart of meme-driven communities and their rapid expansion is the presence of heavy humor, herd mentality, celebrity endorsements, and massive FOMO. Communities like those of Dogecoin, Shiba Inu, and recently PEPE have experienced huge growth because of these features. The fear of missing out on an opportunity to make quick gains after an influential figure publicly endorses or highlights a memecoin often produces a blanket-like effect of investors thronging the project. These endorsements give these memecoins and their communities a layer of legitimacy and excitement, creating and sustaining a meme-inspired hype.

迷因驱动的社区及其快速扩张的核心是沉重的幽默、从众心理、名人代言和大规模的 FOMO。由于这些功能，狗狗币、柴犬以及最近的 PEPE 等社区都经历了巨大的增长。在有影响力的人物公开认可或强调模因币后，担心会错过快速获利的机会，这往往会导致投资者蜂拥而至该项目。这些认可给这些模因币及其社区带来了一层合法性和兴奋感，创造并维持了模因激发的炒作。

Influencers and celebrities also leverage their popularity via social media to get memecoins they are interested in pumping in value. Elon Musk repeatedly tweeted about Dogecoin, which caused the price to reach its all-time highs. In February 2024, Elon tweeted “Dogecoin is the people’s crypto”, and this saw the price rise by 50%. This year we've seen celebrities like Iggy Azalea, Jason Derulo, and Hulk Hogan talk about MOTHER, JASON, and HULK to their followers. In most cases — as with all of these mentioned — these memecoins end up as pump-and-dumps. Take the ORC coin for example, a memecoin endorsed by crypto celebrity Davinci Jeremie, widely known for his early endorsement of Bitcoin when it was still priced under $1 in 2011. ORC had such a big community but lacked any substance to it. No utility, no real lore. As a result, the project has remained stagnant for some time.

有影响力的人和名人还通过社交媒体利用他们的知名度来获得他们有兴趣增加价值的模因币。埃隆·马斯克多次发布有关狗狗币的推文，导致狗狗币价格创下历史新高。 2024 年 2 月，埃隆在推特上发文“狗狗币是人民的加密货币”，导致价格上涨 50%。今年，我们看到伊基·阿塞莉亚 (Iggy Azalea)、杰森·德鲁洛 (Jason Derulo) 和浩克·霍根 (Hulk Hogan) 等名人向他们的粉丝谈论 MOTHER、JASON 和 HULK。在大多数情况下——就像上面提到的所有这些一样——这些模因币最终会成为拉高抛售的结果。以 ORC 币为例，这是一种由加密名人达芬奇·杰里米 (Davinci Jeremie) 认可的模因币，达芬奇·杰里米 (Davinci Jeremie) 因其早期对比特币的认可而广为人知，当时比特币在 2011 年价格仍低于 1 美元。ORC 拥有如此庞大的社区，但缺乏任何实质内容。没有实用性，没有真正的传说。因此，该项目在一段时间内停滞不前。

Celebrity endorsements lead to strong meme communities which does wonders for the project, especially in the short term. As the community grows, the visibility increases, and other investors and fans/supporters get to join. The larger the number of people in the community, the higher the number of users who would eventually invest in the project. At its peak in 2021, about 3.6 million addresses were holding DOGE. In just over a month since its launch, SUNDOG has garnered about 150,000 followers on its socials, with a market cap of $339 million. The project has a 99% positive vote in the Community Trust section of decentralized research and trading platform DEXTools. This represents the trust of the community in the project. NEIRO is another such project with an impressive community. Above all of this is brand loyalty. In no time, even without any real utility, these memes cause a user-to-meme connection beyond just being in it for profit. This kind of brand loyalty can not be bought.

名人的认可会带来强大的模因社区，这为该项目创造了奇迹，尤其是在短期内。随着社区的发展，知名度的提高，其他投资者和粉丝/支持者也会加入。社区人数越多，最终投资该项目的用户数量就越多。在 2021 年的高峰期，约有 360 万个地址持有 DOGE。自推出以来仅一个多月，SUNDOG 就在其社交媒体上吸引了约 15 万粉丝，市值达 3.39 亿美元。该项目在去中心化研究和交易平台DEXTools的社区信任部分获得了99%的赞成票。这代表了社区对项目的信任。 NEIRO 是另一个此类项目，拥有令人印象深刻的社区。最重要的是品牌忠诚度。即使没有任何实际效用，这些模因很快就会引起用户与模因的联系，而不仅仅是为了盈利。这种品牌忠诚度是买不来的。

Turning memecoin communities into strategic launchpads using vampire attacks

利用吸血鬼攻击将 memecoin 社区转变为战略发射台

I know the obvious question here is: What’s a vampire attack?

我知道这里明显的问题是：什么是吸血鬼攻击？

A vampire attack is a technique used by a new crypto project to snatch users and liquidity from a project that's dominating its niche. In most cases, the latest project is usually a fork of the existing project and it will attract users to it by offering a better user experience, improved product/service, higher financial incentives, and better benefits all around. This attacker project can then develop growth strategies from a position where it can leverage competitive advantages.

吸血鬼攻击是一个新的加密项目使用的一种技术，旨在从主导其利基市场的项目中夺取用户和流动性。在大多数情况下，最新的项目通常是现有项目的分叉，它将通过提供更好的用户体验、改进的产品/服务、更高的财务激励和更好的福利来吸引用户。然后，该攻击者项目可以从可以利用竞争优势的位置制定增长策略。

Examples of some popular protocols that have faced vampire attacks include OpenSea, Uniswap, Cream Finance, etc. OpenSea was the

一些面临吸血鬼攻击的流行协议的例子包括 OpenSea、Uniswap、Cream Finance 等。OpenSea 是