如何利用 Memecoin 社群啟動和建立可持續的 Web3 項目

在 2024 年的大部分時間裡，加密市場的流動性一直透過迷因幣交易來維持。根據 CoinGecko 的報告，迷因幣是最

The crypto market liquidity was largely maintained by memecoins in 2024. According to a CoinGecko report, memecoins were the most popular narrative in Q2 2024, capturing 14.3% of the market share. The numbers were very similar in Q1. These cryptocurrencies largely rely on fun communities and a brand of humor known as memes to attract users and traders. Through these memes, people from all walks of life can come together for a shared goal of banter and jokes with the promise of financial reward by trading the memecoins.

2024 年，加密貨幣市場的流動性主要由 memecoin 維持。第一季的數字非常相似。這些加密貨幣在很大程度上依賴有趣的社群和被稱為迷因的幽默品牌來吸引用戶和交易者。透過這些迷因，各行各業的人們可以為了共同的目標而聚集在一起，開玩笑和開玩笑，並承諾透過交易迷因幣來獲得經濟獎勵。

The market capitalization of memecoins — more than $50 billion as of Oct. 8 — shows how enormous and fast meme-inspired communities can grow. The lack of centralization in the niche makes the communities unique proponents of blockchain technology. These communities, riding on the backs of their representative tokens, go viral in minutes with loud hype as the fuel that powers them. Most of these tokens get inside-traded, which results in massive pump-and-dump. And as the hype reduces, the communities begin to quieten down.

截至 10 月 8 日，memecoin 的市值已超過 500 億美元，這表明受 meme 啟發的社區可以發展得多麼龐大和快速。利基市場缺乏集中化使得社群成為區塊鏈技術的獨特支持者。這些社區依靠其代表性代幣，在幾分鐘內迅速傳播開來，並以大肆宣傳作為其動力的燃料。大多數這些代幣都會進行內部交易，導致大規模的拉高拋售。隨著炒作的減少，社區開始安靜下來。

In the last couple of years, the influence of meme-inspired communities has grown in leaps and bounds. And they highlight the clear power of a vibrant community behind projects. If a crypto project with real-world utility has a strong community like the ones in the memecoin ecosystem, its chances of going viral are relatively high.

在過去的幾年裡，受迷因啟發的社區的影響力突飛猛進。它們強調了項目背後充滿活力的社區的明顯力量。如果一個具有現實世界實用性的加密項目擁有像 memecoin 生態系統中的社區一樣強大的社區，那麼它病毒式傳播的機會相對較高。

The best crypto companies and projects should be built on the back of meme-inspired communities and projects. In the next paragraphs, I'll explain how this strategy can work.

最好的加密公司和專案應該建立在受迷因啟發的社群和專案的基礎上。在接下來的段落中，我將解釋該策略如何發揮作用。

Leveraging the meme hype for growth

利用模因炒作實現成長

At the heart of meme-driven communities and their rapid expansion is the presence of heavy humor, herd mentality, celebrity endorsements, and massive FOMO. Communities like those of Dogecoin, Shiba Inu, and recently PEPE have experienced huge growth because of these features. The fear of missing out on an opportunity to make quick gains after an influential figure publicly endorses or highlights a memecoin often produces a blanket-like effect of investors thronging the project. These endorsements give these memecoins and their communities a layer of legitimacy and excitement, creating and sustaining a meme-inspired hype.

迷因驅動的社區及其快速擴張的核心是沉重的幽默、從眾心理、名人代言和大規模的 FOMO。由於這些功能，狗狗幣、柴犬以及最近的 PEPE 等社區都經歷了巨大的成長。在有影響力的人物公開認可或強調迷因幣後，擔心會錯過快速獲利的機會，這往往會導致投資者蜂擁而至該項目。這些認可為這些迷因幣及其社區帶來了一層合法性和興奮感，創造並維持了迷因激發的炒作。

Influencers and celebrities also leverage their popularity via social media to get memecoins they are interested in pumping in value. Elon Musk repeatedly tweeted about Dogecoin, which caused the price to reach its all-time highs. In February 2024, Elon tweeted “Dogecoin is the people’s crypto”, and this saw the price rise by 50%. This year we've seen celebrities like Iggy Azalea, Jason Derulo, and Hulk Hogan talk about MOTHER, JASON, and HULK to their followers. In most cases — as with all of these mentioned — these memecoins end up as pump-and-dumps. Take the ORC coin for example, a memecoin endorsed by crypto celebrity Davinci Jeremie, widely known for his early endorsement of Bitcoin when it was still priced under $1 in 2011. ORC had such a big community but lacked any substance to it. No utility, no real lore. As a result, the project has remained stagnant for some time.

有影響力的人和名人也透過社群媒體利用他們的知名度來獲得他們有興趣增加價值的迷因幣。伊隆馬斯克多次發布有關狗狗幣的推文，導致狗狗幣價格創下歷史新高。 2024 年 2 月，埃隆在推特上發文“狗狗幣是人民的加密貨幣”，導致價格上漲 50%。今年，我們看到伊基·阿塞莉亞 (Iggy Azalea)、傑森·德魯洛 (Jason Derulo) 和浩克·霍根 (Hulk Hogan) 等名人向他們的粉絲談論 MOTHER、JASON 和 HULK。在大多數情況下——就像上面提到的所有這些一樣——這些模因幣最終會成為拉高拋售的結果。以ORC 幣為例，這是一種由加密名人達文西·傑里米(Davinci Jeremie) 認可的模因幣，達文西·傑里米(Davinci Jeremie) 因其早期對比特幣的認可而廣為人知，當時比特幣在2011 年價格仍低於1 美元。沒有實用性，沒有真正的傳說。因此，該項目在一段時間內停滯不前。

Celebrity endorsements lead to strong meme communities which does wonders for the project, especially in the short term. As the community grows, the visibility increases, and other investors and fans/supporters get to join. The larger the number of people in the community, the higher the number of users who would eventually invest in the project. At its peak in 2021, about 3.6 million addresses were holding DOGE. In just over a month since its launch, SUNDOG has garnered about 150,000 followers on its socials, with a market cap of $339 million. The project has a 99% positive vote in the Community Trust section of decentralized research and trading platform DEXTools. This represents the trust of the community in the project. NEIRO is another such project with an impressive community. Above all of this is brand loyalty. In no time, even without any real utility, these memes cause a user-to-meme connection beyond just being in it for profit. This kind of brand loyalty can not be bought.

名人的認可會帶來強大的迷因社區，這為該項目創造了奇蹟，尤其是在短期內。隨著社群的發展，知名度的提高，其他投資者和粉絲/支持者也會加入。社群人數越多，最終投資該專案的用戶數量就越多。在 2021 年的高峰期，約有 360 萬個地址持有 DOGE。自推出以來僅一個多月，SUNDOG 就在其社群媒體上吸引了約 15 萬粉絲，市值達 3.39 億美元。該計畫在去中心化研究和交易平台DEXTools的社區信任部分獲得了99%的贊成票。這代表了社區對專案的信任。 NEIRO 是另一個此類項目，擁有令人印象深刻的社區。最重要的是品牌忠誠度。即使沒有任何實際效用，這些迷因很快就會引起用戶與迷因的聯繫，而不僅僅是為了獲利。這種品牌忠誠度是買不來的。

Turning memecoin communities into strategic launchpads using vampire attacks

利用吸血鬼攻擊將 memecoin 社群轉變為戰略發射台

I know the obvious question here is: What’s a vampire attack?

我知道這裡明顯的問題是：什麼是吸血鬼攻擊？

A vampire attack is a technique used by a new crypto project to snatch users and liquidity from a project that's dominating its niche. In most cases, the latest project is usually a fork of the existing project and it will attract users to it by offering a better user experience, improved product/service, higher financial incentives, and better benefits all around. This attacker project can then develop growth strategies from a position where it can leverage competitive advantages.

吸血鬼攻擊是一個新的加密項目使用的技術，旨在從主導其利基市場的項目中奪取用戶和流動性。在大多數情況下，最新的專案通常是現有專案的分叉，它將透過提供更好的用戶體驗、改進的產品/服務、更高的財務激勵和更好的福利來吸引用戶。然後，該攻擊者項目可以從可以利用競爭優勢的位置制定成長策略。

Examples of some popular protocols that have faced vampire attacks include OpenSea, Uniswap, Cream Finance, etc. OpenSea was the

一些面臨吸血鬼攻擊的流行協議的例子包括 OpenSea、Uniswap、Cream Finance 等。