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福门科将消费加密货币与其他行业的历史转变进行了比较。 “以 19 世纪的铁路为例。英国有超过 280 家铁路公司,但由于过度投资和过度建设造成损失,最终倒闭为少数。
As crypto transitions from a period of overbuilding infrastructure - with over a thousand chains now in existence - to a consumer-driven era, it is reaching a pivotal point. The next phase will require building applications that appeal to billions of users, much like how the internet went from niche technology to a global necessity.
随着加密货币从过度建设基础设施的时期(现已存在超过一千条链)过渡到消费者驱动的时代,它正在达到一个关键点。下一阶段将需要构建吸引数十亿用户的应用程序,就像互联网如何从小众技术变成全球必需品一样。
But what exactly will drive consumer crypto adoption? At The Coin Republic panel, Sweat Economy founder Oleg Fomenko outlined three key issues.
但到底是什么会推动消费者采用加密货币呢?在 Coin Republic 小组中,Sweat Economy 创始人 Oleg Fomenko 概述了三个关键问题。
1. Mobility is Key
1. 移动性是关键
Consumer crypto must go mobile. It’s not enough to have websites that are mobile-friendly. Crypto applications need to be mobile-native, catering to the billions of users around the world who prefer apps over traditional web experiences. Just as smartphones have become the primary gateway to digital services, mobile-first design will be crucial for the adoption of crypto by mainstream users.
消费者加密货币必须走向移动化。仅仅拥有适合移动设备的网站是不够的。加密应用程序需要是移动原生的,以满足全球数十亿比传统网络体验更喜欢应用程序的用户的需求。正如智能手机已成为数字服务的主要门户一样,移动优先设计对于主流用户采用加密技术至关重要。
2. Improved User Interface and Experience
2. 改进的用户界面和体验
The complexity of current crypto products remains a significant barrier to entry. New users often struggle with tasks like managing seed phrases - the set of 24 words required to secure a crypto wallet. This is a far cry from the user-friendly interfaces of Web2 applications, and it’s clear that crypto needs to simplify the onboarding process to attract the next billion users. The UI must evolve beyond the needs of crypto natives and cater to average users, making transactions and wallet management as intuitive as checking a bank balance or sending a text message. In addition, we need to remove all the complexity surrounding cross-chain operations. The future consumer crypto world is chainless and in few years time people will not care what chain is used to keep or transfer their assets as long as it is secure, fast and cheap.
当前加密产品的复杂性仍然是进入的重大障碍。新用户经常会遇到诸如管理助记词之类的任务,助记词是保护加密钱包所需的 24 个单词的集合。这与 Web2 应用程序的用户友好界面相去甚远,很明显,加密货币需要简化入门流程以吸引下一个十亿用户。用户界面必须不断发展,超越加密货币原住民的需求,并满足普通用户的需求,使交易和钱包管理像检查银行余额或发送短信一样直观。此外,我们需要消除跨链操作的所有复杂性。未来的消费者加密世界是无链的,几年后人们将不再关心使用什么链来保存或转移他们的资产,只要它安全、快速且便宜。
3. Accessibility for All
3. 全民无障碍
In addition to improving mobility and UX, consumer crypto must become more accessible. This means shifting the focus from metrics like Total Value Locked (TVL), a measure of the assets locked in a protocol, to active users. Crypto projects often optimize for TVL by targeting a small group of large investors, or “whales,” rather than building for mass adoption. The next generation of crypto applications needs to appeal to the broader public, with accessible features and a focus on daily engagement rather than chasing big-ticket transactions.
除了提高移动性和用户体验之外,消费者加密货币还必须变得更容易访问。这意味着将重点从锁定总价值(TVL)(协议中锁定资产的衡量标准)等指标转移到活跃用户身上。加密货币项目通常通过针对一小群大型投资者或“鲸鱼”来优化 TVL,而不是为了大规模采用而构建。下一代加密应用程序需要吸引更广泛的公众,具有可访问的功能并注重日常参与而不是追逐大额交易。
A fourth consideration was also raised at The Coin Republic panel by fellow speaker Lisa Loud, executive director of Secret Network Foundation, is confidentiality.
秘密网络基金会执行董事丽莎·劳德 (Lisa Loud) 在 Coin Republic 小组上也提出了第四个考虑因素,那就是保密性。
“We need to address the lack of understanding - in both Web2 and Web3 - about this idea of the lack of confidentiality in blockchain. The original intent for Bitcoin was it would be anonymous and there is a whole section in the white paper detailing how no one would know your address. However, the reality is different because your address can be exposed, through connections onramp or off ramp with Fiat,” said Loud.
“我们需要解决 Web2 和 Web3 中对区块链缺乏保密性的想法缺乏理解的问题。比特币的最初意图是它是匿名的,白皮书中有一整节详细说明了如何没有人知道你的地址。然而,现实情况有所不同,因为你的地址可能会通过与菲亚特的入口或出口连接而暴露,”劳德说。
“Once that connection is known then all the other activity is easily traceable since nothing is actually hidden or encrypted. As a result, people think Web3 is anonymous but it’s not.
“一旦知道该连接,那么所有其他活动都可以轻松追踪,因为实际上没有任何内容被隐藏或加密。因此,人们认为 Web3 是匿名的,但事实并非如此。
“We want our new AI world to be decentralized and permissionless - but we also need it to be confidential. This is crucial for the next phase of blockchain adoption,” she said.
“我们希望新的人工智能世界是去中心化的、无需许可的——但我们也需要它是保密的。这对于区块链下一阶段的采用至关重要,”她说。
Building on Ownership: The New Paradigm of Web3
以所有权为基础:Web3 的新范式
“Web3, in essence, is about ownership,” says Fomenko. “In the era of Web1, the internet was about reading, while Web2 was about writing and sharing content. Web3 is about ownership, giving users control over their data, assets, and digital identity. Consumer crypto products, therefore, will focus on ownership-based use cases like digital wallets, assets, and data,” he says.
“Web3 本质上是关于所有权,”Fomenko 说。 “在Web1时代,互联网是关于阅读的,而Web2时代是关于写作和分享内容的。 Web3 是关于所有权的,让用户能够控制自己的数据、资产和数字身份。因此,消费者加密产品将专注于基于所有权的用例,如数字钱包、资产和数据,”他说。
Data ownership could emerge as a major driver of value in consumer crypto. Increasingly there is a rise in data unions, where individuals have more control and even monetize their data, a significant departure from the current model where tech giants like Google and Facebook dominate. The intersection of crypto and ownership could give rise to entirely new business models around personal data and digital assets.
数据所有权可能成为消费者加密货币价值的主要驱动力。数据联盟的数量越来越多,个人拥有更多的控制权,甚至可以将他们的数据货币化,这与谷歌和 Facebook 等科技巨头主导的当前模式有很大不同。加密货币和所有权的交叉可能会催生围绕个人数据和数字资产的全新商业模式。
The potential for innovation in consumer crypto is vast. Using the Sweat Economy, Fomenko aims to tokenize physical activity and drive mass-adoption of web3. With 17 million $SWEAT holders and nearly 3 million active users on Sweat Wallet, Sweat Economy is leading the shift to Consumer Crypto.
消费者加密货币的创新潜力巨大。 Fomenko 旨在利用“汗水经济”将身体活动代币化并推动 web3 的大规模采用。 Sweat Economy 拥有 1700 万美元 SWEAT 持有者和近 300 万活跃用户,正在引领向消费者加密货币的转变。
“We are on the cusp of seeing new asset classes and use cases that go beyond the obvious. Projects that make crypto seamless and part of everyday life will lead the charge. This may include making transactions ‘chainless’ so users don’t have to worry about which blockchain they are operating on. Instead, they can focus on their assets, much like we use apps today without concern for the underlying servers or platforms,” he says.
“我们即将看到超越显而易见的新资产类别和用例。让加密货币无缝化并成为日常生活一部分的项目将引领潮流。这可能包括使交易“无链”,这样用户就不必担心他们在哪个区块链上操作。相反,他们可以专注于自己的资产,就像我们今天使用应用程序一样,而不用担心底层服务器或平台,”他说。
Ultimately, the shift to consumer crypto will require innovation at every level— from the technology that powers these products to the ways users interact with them. Those who succeed will be the ones who, like in the past, make the leap from building infrastructure to building services that billions of people find
最终,向消费者加密货币的转变将需要各个层面的创新——从支持这些产品的技术到用户与其交互的方式。那些成功的人将像过去一样,实现从建设基础设施到建设数十亿人找到的服务的飞跃
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