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福門科將消費加密貨幣與其他行業的歷史轉變進行了比較。 「以 19 世紀的鐵路為例。英國有超過 280 家鐵路公司,但由於過度投資和過度建設造成損失,最終倒閉為少數。
As crypto transitions from a period of overbuilding infrastructure - with over a thousand chains now in existence - to a consumer-driven era, it is reaching a pivotal point. The next phase will require building applications that appeal to billions of users, much like how the internet went from niche technology to a global necessity.
隨著加密貨幣從過度建設基礎設施的時期(現在存在超過一千條鏈)過渡到消費者驅動的時代,它正在達到一個關鍵點。下一階段將需要建立吸引數十億用戶的應用程序,就像互聯網如何從小眾技術變成全球必需品一樣。
But what exactly will drive consumer crypto adoption? At The Coin Republic panel, Sweat Economy founder Oleg Fomenko outlined three key issues.
但到底是什麼會推動消費者採用加密貨幣呢?在 Coin Republic 小組中,Sweat Economy 創辦人 Oleg Fomenko 概述了三個關鍵問題。
1. Mobility is Key
1. 移動性是關鍵
Consumer crypto must go mobile. It’s not enough to have websites that are mobile-friendly. Crypto applications need to be mobile-native, catering to the billions of users around the world who prefer apps over traditional web experiences. Just as smartphones have become the primary gateway to digital services, mobile-first design will be crucial for the adoption of crypto by mainstream users.
消費者加密貨幣必須走向行動化。僅僅擁有適合行動裝置的網站是不夠的。加密應用程式需要是行動原生的,以滿足全球數十億比傳統網路體驗更喜歡應用程式的用戶的需求。正如智慧型手機已成為數位服務的主要入口網站一樣,行動優先設計對於主流用戶採用加密技術至關重要。
2. Improved User Interface and Experience
2. 改進的使用者介面和體驗
The complexity of current crypto products remains a significant barrier to entry. New users often struggle with tasks like managing seed phrases - the set of 24 words required to secure a crypto wallet. This is a far cry from the user-friendly interfaces of Web2 applications, and it’s clear that crypto needs to simplify the onboarding process to attract the next billion users. The UI must evolve beyond the needs of crypto natives and cater to average users, making transactions and wallet management as intuitive as checking a bank balance or sending a text message. In addition, we need to remove all the complexity surrounding cross-chain operations. The future consumer crypto world is chainless and in few years time people will not care what chain is used to keep or transfer their assets as long as it is secure, fast and cheap.
目前加密產品的複雜性仍然是進入的重大障礙。新用戶經常會遇到諸如管理助記詞之類的任務,助記詞是保護加密錢包所需的 24 個單字的集合。這與 Web2 應用程式的用戶友好介面相去甚遠,很明顯,加密貨幣需要簡化入門流程以吸引下一個十億用戶。使用者介面必須不斷發展,超越加密貨幣原住民的需求,並滿足普通用戶的需求,使交易和錢包管理像檢查銀行餘額或發送簡訊一樣直觀。此外,我們需要消除跨鏈操作的所有複雜性。未來的消費者加密世界是無鏈的,幾年後人們將不再關心使用什麼鏈來保存或轉移他們的資產,只要它安全、快速且便宜。
3. Accessibility for All
3. 全民無障礙
In addition to improving mobility and UX, consumer crypto must become more accessible. This means shifting the focus from metrics like Total Value Locked (TVL), a measure of the assets locked in a protocol, to active users. Crypto projects often optimize for TVL by targeting a small group of large investors, or “whales,” rather than building for mass adoption. The next generation of crypto applications needs to appeal to the broader public, with accessible features and a focus on daily engagement rather than chasing big-ticket transactions.
除了提高行動性和用戶體驗之外,消費者加密貨幣還必須變得更容易存取。這意味著將重點從鎖定總價值(TVL)(協議中鎖定資產的衡量標準)等指標轉移到活躍用戶身上。加密貨幣專案通常透過針對一小群大型投資者或「鯨魚」來優化 TVL,而不是為了大規模採用而建構。下一代加密應用程式需要吸引更廣泛的公眾,具有可訪問的功能並專注於日常參與而不是追逐大額交易。
A fourth consideration was also raised at The Coin Republic panel by fellow speaker Lisa Loud, executive director of Secret Network Foundation, is confidentiality.
秘密網路基金會執行董事麗莎·勞德 (Lisa Loud) 在 Coin Republic 小組上也提出了第四個考慮因素,那就是保密性。
“We need to address the lack of understanding - in both Web2 and Web3 - about this idea of the lack of confidentiality in blockchain. The original intent for Bitcoin was it would be anonymous and there is a whole section in the white paper detailing how no one would know your address. However, the reality is different because your address can be exposed, through connections onramp or off ramp with Fiat,” said Loud.
「我們需要解決 Web2 和 Web3 中對區塊鏈缺乏保密性的想法缺乏理解的問題。比特幣的最初意圖是它是匿名的,白皮書中有一整節詳細說明如何沒有人知道你的地址。然而,現實情況有所不同,因為你的地址可能會透過與菲亞特的入口或出口連接而暴露,」勞德說。
“Once that connection is known then all the other activity is easily traceable since nothing is actually hidden or encrypted. As a result, people think Web3 is anonymous but it’s not.
「一旦知道該連接,那麼所有其他活動都可以輕鬆追踪,因為實際上沒有任何內容被隱藏或加密。因此,人們認為 Web3 是匿名的,但事實並非如此。
“We want our new AI world to be decentralized and permissionless - but we also need it to be confidential. This is crucial for the next phase of blockchain adoption,” she said.
「我們希望新的人工智慧世界是去中心化的、無需許可的——但我們也需要它是保密的。這對於區塊鏈下一階段的採用至關重要,」她說。
Building on Ownership: The New Paradigm of Web3
以所有權為基礎:Web3 的新範式
“Web3, in essence, is about ownership,” says Fomenko. “In the era of Web1, the internet was about reading, while Web2 was about writing and sharing content. Web3 is about ownership, giving users control over their data, assets, and digital identity. Consumer crypto products, therefore, will focus on ownership-based use cases like digital wallets, assets, and data,” he says.
「Web3 本質上是關於所有權,」Fomenko 說。 「在Web1時代,網路是關於閱讀的,而Web2時代是關於寫作和分享內容的。 Web3 是關於所有權的,讓使用者能夠控制自己的資料、資產和數位身分。因此,消費者加密產品將專注於基於所有權的用例,如數位錢包、資產和數據,」他說。
Data ownership could emerge as a major driver of value in consumer crypto. Increasingly there is a rise in data unions, where individuals have more control and even monetize their data, a significant departure from the current model where tech giants like Google and Facebook dominate. The intersection of crypto and ownership could give rise to entirely new business models around personal data and digital assets.
數據所有權可能成為消費者加密貨幣價值的主要驅動力。資料聯盟的數量越來越多,個人擁有更多的控制權,甚至可以將他們的資料貨幣化,這與Google和 Facebook 等科技巨頭主導的當前模式有很大不同。加密貨幣和所有權的交叉可能會催生圍繞個人資料和數位資產的全新商業模式。
The potential for innovation in consumer crypto is vast. Using the Sweat Economy, Fomenko aims to tokenize physical activity and drive mass-adoption of web3. With 17 million $SWEAT holders and nearly 3 million active users on Sweat Wallet, Sweat Economy is leading the shift to Consumer Crypto.
消費者加密貨幣的創新潛力大。 Fomenko 旨在利用「汗水經濟」將身體活動代幣化並推動 web3 的大規模採用。 Sweat Economy 擁有 1700 萬美元 SWEAT 持有者和近 300 萬活躍用戶,正在引領向消費者加密貨幣的轉變。
“We are on the cusp of seeing new asset classes and use cases that go beyond the obvious. Projects that make crypto seamless and part of everyday life will lead the charge. This may include making transactions ‘chainless’ so users don’t have to worry about which blockchain they are operating on. Instead, they can focus on their assets, much like we use apps today without concern for the underlying servers or platforms,” he says.
「我們即將看到超越顯而易見的新資產類別和用例。讓加密貨幣無縫化並成為日常生活一部分的項目將引領潮流。這可能包括使交易“無鏈”,這樣用戶就不必擔心他們在哪個區塊鏈上操作。相反,他們可以專注於自己的資產,就像我們今天使用應用程式一樣,而不用擔心底層伺服器或平台,」他說。
Ultimately, the shift to consumer crypto will require innovation at every level— from the technology that powers these products to the ways users interact with them. Those who succeed will be the ones who, like in the past, make the leap from building infrastructure to building services that billions of people find
最終,向消費者加密貨幣的轉變將需要各個層面的創新——從支持這些產品的技術到用戶與其互動的方式。那些成功的人將像過去一樣,實現從建設基礎設施到建設數十億人找到的服務的飛躍
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