凯文·哈特 (Kevin Hart) 亏损的无聊猿 (Bored Ape) 促销活动对名人代言提出了危险信号

Bored Ape Yacht Club #9258 之前由 Kevin Hart 拥有，在 Blur 上以约 46,200 美元的价格出售，这与 Hart 在 2022 年支付的 200,000 美元相比出现了重大损失。此次出售是在一场集体诉讼之后发生的，该诉讼指控该 NFT 系列有未公开的名人代言，其中自 2022 年 5 月达到峰值以来，其价值已有所下降。

Kevin Hart's Bored Ape NFT Sold at Steep Loss, Raising Questions about Celebrity Endorsements

凯文·哈特 (Kevin Hart) 的 Bored Ape NFT 大幅亏损出售，引发对名人代言的质疑

In a highly publicized transaction within the non-fungible token (NFT) market, Bored Ape Yacht Club #9258, once proudly owned by renowned comedian Kevin Hart, has been traded at a staggering loss. The NFT, acquired by Hart in January 2022 for 79.5 ether (ETH) – equivalent to over $200,000 at the time – was recently sold for approximately 13.26 ETH ($46,200) on the Blur NFT exchange.

在不可替代代币 (NFT) 市场上备受瞩目的交易中，曾由著名喜剧演员凯文·哈特 (Kevin Hart) 自豪地拥有的 Bored Ape Yacht Club #9258 已以惊人的亏损进行交易。该 NFT 于 2022 年 1 月被 Hart 以 79.5 以太坊 (ETH) 价格（当时相当于超过 20 万美元）收购，最近在 Blur NFT 交易所以约 13.26 以太坊（46,200 美元）的价格出售。

Hart's 2022 purchase was facilitated by crypto startup MoonPay, which has been entangled in allegations of undisclosed celebrity endorsements and preferential treatment. MoonPay is said to have aided celebrities like Justin Bieber, Madonna, and Jimmy Fallon in acquiring Bored Ape NFTs in exchange for promotional activities. However, MoonPay vehemently denies these claims.

Hart 2022 年的收购是由加密初创公司 MoonPay 促成的，该公司一直卷入未公开的名人代言和优惠待遇的指控。据说 MoonPay 曾帮助贾斯汀·比伯、麦当娜和吉米·法伦等名人购买 Bored Ape NFT，以换取促销活动。然而，MoonPay 强烈否认了这些说法。

In December 2022, MoonPay, Bored Ape creator Yuga Labs, Kevin Hart, and a host of celebrities became mired in a class-action lawsuit filed by Scott + Scott, a California-based law firm. The lawsuit accuses the parties of orchestrating an undisclosed celebrity endorsement scheme. Last summer, the suit expanded to include auction house Sotheby's as a defendant.

2022 年 12 月，MoonPay、Bored Ape 的创造者 Yuga Labs、Kevin Hart 和众多名人陷入了加州律师事务所 Scott + Scott 提起的集体诉讼。该诉讼指控双方精心策划了一项未公开的名人代言计划。去年夏天，诉讼范围扩大，拍卖行苏富比也成为被告。

The steep loss incurred by Hart on his Bored Ape NFT serves as a stark reminder of the volatility and inherent risk associated with the NFT market. Since its inception in 2021, the Bored Ape Yacht Club has garnered immense attention and played a pivotal role in the burgeoning NFT space. However, the collection has witnessed a gradual decline in its floor price – the price of the cheapest NFT in the collection – which surpassed 150 ETH in May 2022 but has since plummeted to around 14 ETH as of March 23, according to CoinGecko data.

Hart 在其 Bored Ape NFT 上遭受的巨额损失清楚地提醒人们，NFT 市场存在波动性和固有风险。自 2021 年成立以来，Bored Ape 游艇俱乐部引起了巨大关注，并在蓬勃发展的 NFT 领域发挥了举足轻重的作用。然而，根据 CoinGecko 的数据，该系列的底价（该系列中最便宜的 NFT 的价格）逐渐下降，该价格在 2022 年 5 月超过 150 ETH，但截至 3 月 23 日已暴跌至 14 ETH 左右。

The NFT market has faced its share of skepticism and scrutiny, with critics questioning the intrinsic value and long-term viability of digital collectibles. The recent decline in the floor price of Bored Ape NFTs has further fueled concerns about the sustainability of the NFT market.

NFT 市场也面临着质疑和审查，批评者质疑数字收藏品的内在价值和长期生存能力。近期 Bored Ape NFT 底价的下跌进一步加剧了人们对 NFT 市场可持续性的担忧。

Moreover, the allegations of undisclosed celebrity endorsements and preferential treatment have cast a shadow over the ethical practices within the industry. Regulators and lawmakers have taken note, with investigations and potential regulations looming on the horizon.

此外，未公开的名人代言和优惠待遇的指控给行业内的道德实践蒙上了阴影。监管机构和立法者已经注意到这一点，调查和潜在的监管即将出台。

As the NFT market continues to evolve, it remains essential for investors and collectors to exercise due diligence, understand the inherent risks, and seek professional advice when necessary. The recent sale of Kevin Hart's Bored Ape NFT at a significant loss serves as a cautionary tale, emphasizing the importance of prudence and informed decision-making in the volatile world of NFTs.

随着 NFT 市场的不断发展，投资者和收藏者仍需进行尽职调查、了解其固有风险并在必要时寻求专业建议。最近凯文·哈特 (Kevin Hart) 的 Bored Ape NFT 以巨额亏损出售，这起到了警示作用，强调了在动荡的 NFT 世界中谨慎和明智决策的重要性。