凱文哈特 (Kevin Hart) 虧損的無聊猿 (Bored Ape) 促銷活動對名人代言提出了危險信號

Bored Ape Yacht Club #9258 之前由Kevin Hart 擁有，在Blur 上以約46,200 美元的價格出售，這與Hart 在2022 年支付的200,000 美元相比出現了重大損失。此次出售是在一場集體訴訟之後發生的，該訴訟指控該NFT 系列有未公開的名人代言，其中自 2022 年 5 月達到高峰以來，其價值已有所下降。

Kevin Hart's Bored Ape NFT Sold at Steep Loss, Raising Questions about Celebrity Endorsements

凱文哈特 (Kevin Hart) 的 Bored Ape NFT 大幅虧損出售，引發對名人代言的質疑

In a highly publicized transaction within the non-fungible token (NFT) market, Bored Ape Yacht Club #9258, once proudly owned by renowned comedian Kevin Hart, has been traded at a staggering loss. The NFT, acquired by Hart in January 2022 for 79.5 ether (ETH) – equivalent to over $200,000 at the time – was recently sold for approximately 13.26 ETH ($46,200) on the Blur NFT exchange.

在不可替代代幣 (NFT) 市場上備受矚目的交易中，曾由著名喜劇演員凱文·哈特 (Kevin Hart) 自豪地擁有的 Bored Ape Yacht Club #9258 已以驚人的虧損進行交易。該 NFT 於 2022 年 1 月被 Hart 以 79.5 以太坊 (ETH) 價格（當時相當於超過 20 萬美元）收購，最近在 Blur NFT 交易所以約 13.26 以太坊（46,200 美元）的價格出售。

Hart's 2022 purchase was facilitated by crypto startup MoonPay, which has been entangled in allegations of undisclosed celebrity endorsements and preferential treatment. MoonPay is said to have aided celebrities like Justin Bieber, Madonna, and Jimmy Fallon in acquiring Bored Ape NFTs in exchange for promotional activities. However, MoonPay vehemently denies these claims.

Hart 2022 年的收購是由加密新創公司 MoonPay 促成的，該公司一直捲入未公開的名人代言和優惠待遇的指控。據說 MoonPay 曾幫助賈斯汀·比伯、麥當娜和吉米·法倫等名人購買 Bored Ape NFT，以換取促銷活動。然而，MoonPay 強烈否認了這些說法。

In December 2022, MoonPay, Bored Ape creator Yuga Labs, Kevin Hart, and a host of celebrities became mired in a class-action lawsuit filed by Scott + Scott, a California-based law firm. The lawsuit accuses the parties of orchestrating an undisclosed celebrity endorsement scheme. Last summer, the suit expanded to include auction house Sotheby's as a defendant.

2022 年 12 月，MoonPay、Bored Ape 創辦人 Yuga Labs、Kevin Hart 和眾多名人陷入了加州律師事務所 Scott + Scott 提起的集體訴訟。該訴訟指控雙方精心策劃了一項未公開的名人代言計劃。去年夏天，訴訟範圍擴大，拍賣行蘇富比也成為被告。

The steep loss incurred by Hart on his Bored Ape NFT serves as a stark reminder of the volatility and inherent risk associated with the NFT market. Since its inception in 2021, the Bored Ape Yacht Club has garnered immense attention and played a pivotal role in the burgeoning NFT space. However, the collection has witnessed a gradual decline in its floor price – the price of the cheapest NFT in the collection – which surpassed 150 ETH in May 2022 but has since plummeted to around 14 ETH as of March 23, according to CoinGecko data.

Hart 在其 Bored Ape NFT 上遭受的巨額損失清楚地提醒人們，NFT 市場存在波動性和固有風險。自 2021 年成立以來，Bored Ape 遊艇俱樂部引起了巨大關注，並在蓬勃發展的 NFT 領域中發揮了舉足輕重的作用。然而，根據 CoinGecko 的數據，該系列的底價（該系列中最便宜的 NFT 的價格）逐漸下降，該價格在 2022 年 5 月超過 150 ETH，但截至 3 月 23 日已暴跌至 14 ETH 左右。

The NFT market has faced its share of skepticism and scrutiny, with critics questioning the intrinsic value and long-term viability of digital collectibles. The recent decline in the floor price of Bored Ape NFTs has further fueled concerns about the sustainability of the NFT market.

NFT 市場也面臨質疑和審查，批評者質疑數位收藏品的內在價值和長期生存能力。近期 Bored Ape NFT 底價的下跌進一步加劇了人們對 NFT 市場永續性的擔憂。

Moreover, the allegations of undisclosed celebrity endorsements and preferential treatment have cast a shadow over the ethical practices within the industry. Regulators and lawmakers have taken note, with investigations and potential regulations looming on the horizon.

此外，未公開的名人代言和優惠待遇的指控給行業內的道德實踐蒙上了陰影。監管機構和立法者已經注意到這一點，調查和潛在的監管即將出台。

As the NFT market continues to evolve, it remains essential for investors and collectors to exercise due diligence, understand the inherent risks, and seek professional advice when necessary. The recent sale of Kevin Hart's Bored Ape NFT at a significant loss serves as a cautionary tale, emphasizing the importance of prudence and informed decision-making in the volatile world of NFTs.

隨著 NFT 市場的不斷發展，投資者和收藏者仍需進行盡職調查、了解其固有風險並在必要時尋求專業建議。最近凱文哈特 (Kevin Hart) 的 Bored Ape NFT 以巨額虧損出售，這起到了警示作用，強調了在動蕩的 NFT 世界中謹慎和明智決策的重要性。