Imatra：踏板换奖品，将里程转化为高级骑行装备

Imatra 是一款骑行应用程序，根据骑行里程奖励骑手虚拟货币。这些硬币可以兑换 Assos、Campagnolo 和 Pinarello 等流行自行车品牌的折扣或免费装备。 Imatra 的“标准化”距离算法会考虑海拔高度以确保公平收入，每行驶 25 公里即可赚取 1 个硬币。用户可以单独使用硬币或将其与真实货币结合使用以节省大量费用。

Imatra: Ride and Earn, Turning Kilometers into Cycling Gear

Imatra：骑车赚钱，将公里数转化为骑行装备

In an innovative approach to promoting cycling and a healthy lifestyle, Imatra introduces a groundbreaking mobile app that converts kilometers into virtual currency, empowering cyclists to earn rewards for their rides. This virtual currency, known as Imatra Coins, can be redeemed for premium cycling gear and equipment from a vast selection of reputable brands.

Imatra 采用创新方法来推广自行车运动和健康的生活方式，推出了一款突破性的移动应用程序，可将公里数转换为虚拟货币，使骑自行车的人能够通过骑行获得奖励。这种虚拟货币被称为 Imatra Coins，可以兑换来自众多知名品牌的优质骑行装备和装备。

Concept and Operation

概念与操作

The concept of Imatra is straightforward: users download the free app, track their rides using the app's GPS functionality, and earn Imatra Coins for every kilometer they ride. Each ride contributes to a virtual wallet, and users can seamlessly convert their accumulated coins into tangible rewards.

Imatra 的概念很简单：用户下载免费应用程序，使用应用程序的 GPS 功能跟踪他们的骑行情况，并每骑行一公里即可赚取 Imatra 硬币。每次乘坐都会贡献一个虚拟钱包，用户可以将积累的硬币无缝地转换为有形的奖励。

Earning and Redeeming

赚取和兑换

For every 25 normalized kilometers traveled, cyclists earn 1 Imatra Coin. The normalization algorithm ensures that the distance calculation considers not only the length of the ride but also the elevation gain, providing a more accurate representation of the effort exerted.

每行驶 25 公里，骑行者可赚取 1 个伊马特拉币。归一化算法确保距离计算不仅考虑骑行长度，还考虑海拔增益，从而更准确地表示所付出的努力。

The value of each Imatra Coin fluctuates between €0.50 and €4.00, depending on the product or service being purchased. This allows users to accumulate coins gradually and redeem them for a variety of rewards, including discounts on premium cycling gear, accessories, and even high-end bicycles.

每个 Imatra 硬币的价值在 0.50 欧元到 4.00 欧元之间波动，具体取决于所购买的产品或服务。这使得用户可以逐渐积累硬币并兑换各种奖励，包括高级骑行装备、配件甚至高端自行车的折扣。

Reward Marketplace

奖励市场

Imatra has partnered with a diverse range of leading cycling brands, including 3T, Assos, BMC, Campagnolo, Garmin, Oakley, Pinarello, Shimano, and Wahoo. This extensive selection caters to cyclists of all levels and interests, offering a wide range of products to choose from.

Imatra 与众多领先的自行车品牌合作，包括 3T、Assos、BMC、Campagnolo、Garmin、Oakley、Pinarello、Shimano 和 Wahoo。这种广泛的选择迎合了各个级别和兴趣的自行车手，提供广泛的产品可供选择。

Users can redeem their Imatra Coins for discounts on a variety of products, from essential maintenance items like Muc-Off Sealant to high-performance components like Campagnolo Super Record Wireless groupsets and complete bicycles like the 3T RaceMax Italia gravel bike. The platform also allows users to combine coins with real-world euros to further reduce the cost of their purchases.

用户可以用 Imatra 硬币兑换各种产品的折扣，从 Muc-Off 密封剂等基本维护用品到 Campagnolo Super Record 无线套件等高性能组件以及 3T RaceMax Italia 碎石自行车等整车。该平台还允许用户将硬币与现实世界的欧元结合起来，以进一步降低购买成本。

Monetization Model

盈利模式

While Imatra's primary goal is to promote cycling and reward users for their activity, the platform generates revenue through several channels. One such channel is the collection of user data, which is used to analyze cycling trends, improve the app's functionality, and provide personalized recommendations to users.

虽然 Imatra 的主要目标是推广自行车运动并奖励用户的活动，但该平台通过多种渠道产生收入。其中一种渠道是收集用户数据，用于分析骑行趋势、改进应用程序的功能并向用户提供个性化建议。

Imatra also plans to introduce peer-to-peer trading of digital coins within the platform, creating an ecosystem where users can exchange coins and further incentivize participation. Additionally, the company may explore strategic partnerships with cycling organizations and events to expand its reach and promote cycling at a broader level.

Imatra 还计划在平台内引入数字货币的点对点交易，创建一个用户可以交换货币并进一步激励参与的生态系统。此外，该公司可能会探索与自行车组织和赛事的战略合作伙伴关系，以扩大其影响力并在更广泛的层面上促进自行车运动。

Environmental Focus

环境焦点

Imatra emphasizes its commitment to sustainability and environmental protection. The platform's digital currency system eliminates the need for physical rewards or gift cards, reducing waste and minimizing the environmental impact of the rewards program.

伊马特拉强调其对可持续发展和环境保护的承诺。该平台的数字货币系统消除了对实物奖励或礼品卡的需求，减少了浪费并最大限度地减少了奖励计划对环境的影响。

Availability and Expansion

可用性和扩展

Currently based in Italy, Imatra operates in 31 countries worldwide and plans to expand its presence in the future. The app is available for download on Android and iOS devices, and the marketplace offers delivery estimates for Italy and the European Union.

Imatra 目前总部位于意大利，业务遍及全球 31 个国家，并计划在未来扩大业务。该应用程序可在 Android 和 iOS 设备上下载，市场还提供意大利和欧盟的送货预估。

Conclusion

结论

Imatra represents a significant advancement in the integration of technology and cycling. By providing a tangible incentive for individuals to engage in physical activity, Imatra promotes a healthy lifestyle while simultaneously supporting the cycling industry. With its user-friendly platform, extensive reward marketplace, and commitment to sustainability, Imatra empowers cyclists to ride, get rewarded, and enjoy the benefits of their passion in a meaningful way.

Imatra 代表了技术与自行车运动融合的重大进步。通过为个人参与体育活动提供切实的激励，伊马特拉提倡健康的生活方式，同时支持自行车行业。凭借其用户友好的平台、广泛的奖励市场以及对可持续发展的承诺，Imatra 使骑行者能够以有意义的方式骑行、获得奖励并享受他们的热情所带来的好处。