Imatra：踏板換獎品，將里程轉換為高級騎乘裝備

Imatra 是一款騎行應用程序，根據騎行里程獎勵騎手虛擬貨幣。這些硬幣可以兌換 Assos、Campagnolo 和 Pinarello 等流行自行車品牌的折扣或免費裝備。 Imatra 的「標準化」距離演算法會考慮海拔高度以確保公平收入，每行駛 25 公里即可賺取 1 個硬幣。用戶可以單獨使用硬幣或將其與真實貨幣結合使用以節省大量費用。

Imatra: Ride and Earn, Turning Kilometers into Cycling Gear

Imatra：騎車賺錢，將公里數轉換為騎乘裝備

In an innovative approach to promoting cycling and a healthy lifestyle, Imatra introduces a groundbreaking mobile app that converts kilometers into virtual currency, empowering cyclists to earn rewards for their rides. This virtual currency, known as Imatra Coins, can be redeemed for premium cycling gear and equipment from a vast selection of reputable brands.

Imatra 採用創新方法來推廣自行車運動和健康的生活方式，推出了一款突破性的行動應用程序，可將公里數轉換為虛擬貨幣，使騎自行車的人能夠透過騎行獲得獎勵。這種虛擬貨幣被稱為 Imatra Coins，可以兌換許多知名品牌的優質騎乘裝備和裝備。

Concept and Operation

概念與操作

The concept of Imatra is straightforward: users download the free app, track their rides using the app's GPS functionality, and earn Imatra Coins for every kilometer they ride. Each ride contributes to a virtual wallet, and users can seamlessly convert their accumulated coins into tangible rewards.

Imatra 的概念很簡單：用戶下載免費應用程序，使用應用程式的 GPS 功能追蹤他們的騎行情況，並每騎行一公里即可賺取 Imatra 硬幣。每次乘坐都會貢獻一個虛擬錢包，用戶可以將累積的硬幣無縫地轉換為有形的獎勵。

Earning and Redeeming

賺取和兌換

For every 25 normalized kilometers traveled, cyclists earn 1 Imatra Coin. The normalization algorithm ensures that the distance calculation considers not only the length of the ride but also the elevation gain, providing a more accurate representation of the effort exerted.

每行駛 25 公里，騎乘者可賺取 1 個伊馬特拉幣。歸一化演算法確保距離計算不僅考慮騎行長度，還考慮海拔增益，從而更準確地表示所付出的努力。

The value of each Imatra Coin fluctuates between €0.50 and €4.00, depending on the product or service being purchased. This allows users to accumulate coins gradually and redeem them for a variety of rewards, including discounts on premium cycling gear, accessories, and even high-end bicycles.

每個 Imatra 硬幣的價值在 0.50 歐元到 4.00 歐元之間波動，具體取決於所購​​買的產品或服務。這使得用戶可以逐漸累積硬幣並兌換各種獎勵，包括高級騎行裝備、配件甚至高端自行車的折扣。

Reward Marketplace

獎勵市場

Imatra has partnered with a diverse range of leading cycling brands, including 3T, Assos, BMC, Campagnolo, Garmin, Oakley, Pinarello, Shimano, and Wahoo. This extensive selection caters to cyclists of all levels and interests, offering a wide range of products to choose from.

Imatra 與眾多領先的自行車品牌合作，包括 3T、Assos、BMC、Campagnolo、Garmin、Oakley、Pinarello、Shimano 和 Wahoo。這種廣泛的選擇迎合了各個級別和興趣的自行車手，提供廣泛的產品可供選擇。

Users can redeem their Imatra Coins for discounts on a variety of products, from essential maintenance items like Muc-Off Sealant to high-performance components like Campagnolo Super Record Wireless groupsets and complete bicycles like the 3T RaceMax Italia gravel bike. The platform also allows users to combine coins with real-world euros to further reduce the cost of their purchases.

用戶可以用 Imatra 硬幣兌換各種產品的折扣，從 Muc-Off 密封劑等基本維護用品到 Campagnolo Super Record 無線套件等高性能組件以及 3T RaceMax Italia 碎石自行車等整車。該平台還允許用戶將硬幣與現實世界的歐元結合起來，以進一步降低購買成本。

Monetization Model

獲利模式

While Imatra's primary goal is to promote cycling and reward users for their activity, the platform generates revenue through several channels. One such channel is the collection of user data, which is used to analyze cycling trends, improve the app's functionality, and provide personalized recommendations to users.

雖然 Imatra 的主要目標是推廣自行車運動並獎勵用戶的活動，但該平台透過多種管道產生收入。其中一個管道是收集用戶數據，用於分析騎乘趨勢、改進應用程式的功能並向用戶提供個人化建議。

Imatra also plans to introduce peer-to-peer trading of digital coins within the platform, creating an ecosystem where users can exchange coins and further incentivize participation. Additionally, the company may explore strategic partnerships with cycling organizations and events to expand its reach and promote cycling at a broader level.

Imatra 還計劃在平台內引入數位貨幣的點對點交易，創建一個用戶可以交換貨幣並進一步激勵參與的生態系統。此外，該公司可能會探索與自行車組織和賽事的策略合作夥伴關係，以擴大其影響力並在更廣泛的層面上促進自行車運動。

Environmental Focus

環境焦點

Imatra emphasizes its commitment to sustainability and environmental protection. The platform's digital currency system eliminates the need for physical rewards or gift cards, reducing waste and minimizing the environmental impact of the rewards program.

伊馬特拉強調對永續發展和環境保護的承諾。該平台的數位貨幣系統消除了對實體獎勵或禮品卡的需求，減少了浪費並最大限度地減少了獎勵計劃對環境的影響。

Availability and Expansion

可用性和擴展

Currently based in Italy, Imatra operates in 31 countries worldwide and plans to expand its presence in the future. The app is available for download on Android and iOS devices, and the marketplace offers delivery estimates for Italy and the European Union.

Imatra 目前總部位於義大利，業務遍及全球 31 個國家，並計劃在未來擴大業務。該應用程式可在 Android 和 iOS 裝置上下載，市場還提供義大利和歐盟的送貨預估。

Conclusion

結論

Imatra represents a significant advancement in the integration of technology and cycling. By providing a tangible incentive for individuals to engage in physical activity, Imatra promotes a healthy lifestyle while simultaneously supporting the cycling industry. With its user-friendly platform, extensive reward marketplace, and commitment to sustainability, Imatra empowers cyclists to ride, get rewarded, and enjoy the benefits of their passion in a meaningful way.

Imatra 代表了科技與自行車運動融合的重大進步。透過為個人參與體育活動提供實際的激勵，伊馬特拉提倡健康的生活方式，同時支持自行車產業。憑藉其用戶友好的平台、廣泛的獎勵市場以及對永續發展的承諾，Imatra 使騎乘者能夠以有意義的方式騎乘、獲得獎勵並享受他們的熱情所帶來的好處。