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Fintech company Ripple recently launched its own stablecoin, RLUSD, which is pegged to the U.S. dollar and designed to facilitate faster and cheaper cross-border payments. While XRP, the native token of the XRP Ledger, has long been associated with Ripple, the company's recent endeavors center around promoting the adoption and utilization of RLUSD.
In a recent interview with Bloomberg Crypto, Ripple President Monica Long discussed the company's plans for RLUSD and addressed the possibility of it being listed on additional crypto exchanges.
When asked specifically about the potential for RLUSD to be made available on major exchanges like Coinbase, Long remained tight-lipped, only mentioning that Ripple continues to "expand distribution and availability of Ripple dollars in other platforms."
However, her positive demeanor and broad smile during the line of questioning seemed to suggest that it won't be long before other exchanges begin accepting RLUSD.
"We will see,” she said with a big smile when asked about Coinbase listing $RLUSD imminently.
Despite being launched in late 2024, RLUSD is currently only available on a handful of exchanges, including Binance, FTX, Huobi, OKX, and Deribit. This limited exchange presence stands in stark contrast to other major stablecoins, such as Tether (USDT) and USDC, which are widely accessible on most of the biggest crypto exchanges.
The introduction of RLUSD, which is backed by fiat currency held in trust by licensed financial institutions, has sparked comparisons to other stablecoins, particularly Tether.
Unlike USDT, whose status as a regulated asset remains uncertain due to a lack of transparency from Tether, RLUSD is fully regulated and boasts a clear 1:1 peg to the U.S. dollar.
In the broader crypto landscape, Long expressed optimism for the upcoming year, particularly regarding the potential for institutional adoption, which is expected to be a key driver in 2025.
For Ripple's growth projection in 2025, Long mentioned that RLUSD will "have a premium role in our growth projection for 2025."
When asked about the potential for an XRP exchange-traded fund (ETF) in 2025, Long responded positively, stating that she believes "we will see one very soon."
"I think XRP is likely to be next in line,” she said, highlighting the four filings for XRP ETFs from Bitwise, 21Shares, WisdomTree, and Canary Capital.
After a tumultuous journey that saw XRP prices plunge below $1 in early 2024, the token has seen a glorious comeback in the last quarter, largely fueled by anticipation of regulatory relief and the potential for XRP ETFs.
Among altcoins other than Bitcoin and Ethereum, XRP has garnered the most interest for spot products, at least based on the ETF filings. This is in contrast to other altcoins, which have seen minimal filings for spot products.
Ripple anticipates the approval of such filings to "accelerate," especially with the entry of a new administration in the White House.
In recent years, while XRP prices soared to new heights, Ripple was engaged in a legal battle with the U.S. Securities and Exchange Commission (SEC) over the XRP token's status as a security. It remains to be seen how 2025 will play out and whether RLUSD's entry into larger exchanges and the progress of XRP ETFs will impact the company, which was largely focused on proving the SEC wrong in its security tagging of XRP.
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