谷歌加入加密革命：钱包余额和广告现已集成到搜索中

谷歌扩展了其搜索功能，整合了多个区块链上的加密钱包余额，包括比特币、以太坊、Avalanche、Optimism、Polygon 和 Fantom。用户现在可以输入钱包地址来查看按网络和上次更新时间戳分类的代币余额。此功能建立在 Google 早期集成以太坊名称服务 (ENS) 域搜索结果的基础上，允许用户使用人类可读的域名检查余额。

Google Embraces Crypto: Search Engine Giant Expands to Include Wallet Balances and Crypto Ads

谷歌拥抱加密货币：搜索引擎巨头扩展到包括钱包余额和加密货币广告

In a major move that signals its expanding embrace of the cryptocurrency ecosystem, Google has introduced a groundbreaking feature that allows users to view crypto wallet balances from various blockchains directly within its search results. This feature, which initially debuted with Ethereum wallet balance searches last year, has now been extended to include a wider range of blockchains, including Bitcoin, Arbitrum, Avalanche, Optimism, Polygon, and Fantom.

谷歌推出了一项突破性的功能，允许用户直接在其搜索结果中查看来自不同区块链的加密钱包余额，这是谷歌扩大拥抱加密货币生态系统的一项重大举措。该功能最初于去年在以太坊钱包余额搜索中首次亮相，现已扩展到包括更广泛的区块链，包括比特币、Arbitrum、Avalanche、Optimism、Polygon 和 Fantom。

One-Stop Shop for Crypto Information

加密货币信息一站式商店

By simply entering a wallet address into the Google search bar, users can now access a wealth of information about their crypto holdings, including the token balance categorized by network and the timestamp of the last update. This eliminates the hassle of visiting external platforms like Etherscan to check wallet balances and provides a convenient way to monitor crypto assets in real-time.

只需在谷歌搜索栏中输入钱包地址，用户现在就可以访问有关其加密货币持有量的大量信息，包括按网络分类的代币余额和上次更新的时间戳。这消除了访问 Etherscan 等外部平台检查钱包余额的麻烦，并提供了一种实时监控加密资产的便捷方法。

Ethereum Name Service (ENS) Integration

以太坊名称服务 (ENS) 集成

Google's expansion into crypto builds upon its earlier integration of Ethereum Name Service (ENS) domain search results. ENS allows users to create human-readable domain names that are linked to their Ethereum wallets. When searching for an ENS domain, Google's search results now display the wallet balance associated with the blockchain address linked to that domain, along with the address itself and the last updated time.

谷歌向加密领域的扩张建立在其早期集成以太坊名称服务（ENS）域搜索结果的基础上。 ENS 允许用户创建链接到其以太坊钱包的人类可读域名。当搜索 ENS 域时，Google 的搜索结果现在会显示与链接到该域的区块链地址关联的钱包余额，以及地址本身和上次更新时间。

Shifting Stance on Cryptocurrency

对加密货币的立场转变

Google's latest crypto-related features reflect a significant shift in the company's stance towards digital assets. In 2018, Google imposed a complete ban on all Bitcoin-related advertisements, including those for crypto exchanges, ICO promotions, and crypto trading advice. However, in light of the growing interest in cryptocurrencies and the increasing regulatory clarity, Google has reversed this policy, now allowing Bitcoin exchange-traded fund (ETF) advertisements.

谷歌最新的加密相关功能反映了该公司对数字资产立场的重大转变。 2018 年，谷歌全面禁止所有与比特币相关的广告，包括加密货币交易所、ICO 促销和加密货币交易建议的广告。然而，鉴于人们对加密货币的兴趣日益浓厚以及监管日益明确，谷歌已经扭转了这一政策，现在允许比特币交易所交易基金（ETF）广告。

Bitcoin Wallet Balance Searches

比特币钱包余额搜索

Google's commitment to crypto extends beyond Ethereum. Users can now search for three Bitcoin address formats—P2PKH, P2SH, and Bech32—on the search engine to view current balances and recent transaction updates. This integration of Bitcoin data into search results enhances the accessibility of on-chain activity, leveraging Google's massive daily search volume.

谷歌对加密货币的承诺超越了以太坊。用户现在可以在搜索引擎上搜索三种比特币地址格式——P2PKH、P2SH和Bech32——以查看当前余额和最近的交易更新。将比特币数据整合到搜索结果中，利用谷歌每天的大量搜索量，增强了链上活动的可访问性。

Approved Bitcoin ETF Ads

批准的比特币 ETF 广告

Google has also updated its crypto ad policy to include promotions for approved Bitcoin ETFs and Cryptocurrency Coin Trust products. US marketers can now advertise products that allow investors to trade shares in trusts holding large pools of digital currency. This policy change aligns with the US Securities and Exchange Commission's approval of spot Bitcoin ETFs, which enable investors to gain exposure to Bitcoin without directly purchasing the underlying asset.

谷歌还更新了其加密货币广告政策，包括对批准的比特币 ETF 和加密货币信托产品的促销。美国营销人员现在可以宣传允许投资者交易持有大量数字货币的信托股票的产品。这一政策变化与美国证券交易委员会批准现货比特币 ETF 相一致，使投资者无需直接购买标的资产即可获得比特币敞口。

Balancing Convenience and Privacy

平衡便利性和隐私

While Google's search engine enhancements provide unparalleled convenience for crypto users, privacy-conscious individuals have expressed concerns about the centralized data aggregation involved. This raises fundamental questions about the balance between ease of use and user privacy in the crypto space.

虽然谷歌的搜索引擎增强功能为加密用户提供了无与伦比的便利，但注重隐私的个人对所涉及的集中数据聚合表示担忧。这引发了有关加密货币领域易用性和用户隐私之间平衡的基本问题。

A New Era for Crypto Accessibility

加密货币可访问性的新时代

Google's expanded crypto offerings are a testament to the growing mainstream adoption of digital assets. By bringing crypto information and services to its vast user base, Google is playing a pivotal role in making crypto more accessible and user-friendly. This move is expected to attract new investors and provide accessible investment options for the general public, further propelling the growth of the cryptocurrency ecosystem.

谷歌扩展的加密产品证明了数字资产日益主流化。通过向其庞大的用户群提供加密信息和服务，谷歌在使加密更易于访问和用户友好方面发挥着关键作用。此举预计将吸引新的投资者，并为公众提供可访问的投资选择，进一步推动加密货币生态系统的增长。