谷歌加入加密革命：錢包餘額和廣告現已整合到搜尋中

谷歌擴展了其搜尋功能，整合了多個區塊鏈上的加密錢包餘額，包括比特幣、以太坊、Avalanche、Optimism、Polygon 和 Fantom。用戶現在可以輸入錢包地址以查看按網路和上次更新時間戳分類的代幣餘額。此功能建立在 Google 早期整合以太坊名稱服務 (ENS) 網域搜尋結果的基礎上，讓使用者可以使用人類可讀的網域檢查餘額。

Google Embraces Crypto: Search Engine Giant Expands to Include Wallet Balances and Crypto Ads

谷歌擁抱加密貨幣：搜尋引擎巨頭擴展到包括錢包餘額和加密貨幣廣告

In a major move that signals its expanding embrace of the cryptocurrency ecosystem, Google has introduced a groundbreaking feature that allows users to view crypto wallet balances from various blockchains directly within its search results. This feature, which initially debuted with Ethereum wallet balance searches last year, has now been extended to include a wider range of blockchains, including Bitcoin, Arbitrum, Avalanche, Optimism, Polygon, and Fantom.

谷歌推出了一項突破性的功能，允許用戶直接在其搜尋結果中查看來自不同區塊鏈的加密錢包餘額，這是谷歌擴大擁抱加密貨幣生態系統的一項重大舉措。該功能最初於去年在以太坊錢包餘額搜尋中首次亮相，現已擴展到包括更廣泛的區塊鏈，包括比特幣、Arbitrum、Avalanche、Optimism、Polygon 和 Fantom。

One-Stop Shop for Crypto Information

加密貨幣資訊一站式商店

By simply entering a wallet address into the Google search bar, users can now access a wealth of information about their crypto holdings, including the token balance categorized by network and the timestamp of the last update. This eliminates the hassle of visiting external platforms like Etherscan to check wallet balances and provides a convenient way to monitor crypto assets in real-time.

只需在谷歌搜尋欄中輸入錢包地址，用戶現在就可以訪問有關其加密貨幣持有量的大量信息，包括按網路分類的代幣餘額和上次更新的時間戳。這消除了存取 Etherscan 等外部平台檢查錢包餘額的麻煩，並提供了一種即時監控加密資產的便捷方法。

Ethereum Name Service (ENS) Integration

以太坊名稱服務 (ENS) 集成

Google's expansion into crypto builds upon its earlier integration of Ethereum Name Service (ENS) domain search results. ENS allows users to create human-readable domain names that are linked to their Ethereum wallets. When searching for an ENS domain, Google's search results now display the wallet balance associated with the blockchain address linked to that domain, along with the address itself and the last updated time.

谷歌向加密領域的擴張建立在其早期整合以太坊名稱服務（ENS）域搜尋結果的基礎上。 ENS 允許用戶建立連結到其以太坊錢包的人類可讀網域。當搜尋 ENS 網域時，Google 的搜尋結果現在會顯示與連結到該網域的區塊鏈位址關聯的錢包餘額，以及位址本身和上次更新時間。

Shifting Stance on Cryptocurrency

對加密貨幣的立場轉變

Google's latest crypto-related features reflect a significant shift in the company's stance towards digital assets. In 2018, Google imposed a complete ban on all Bitcoin-related advertisements, including those for crypto exchanges, ICO promotions, and crypto trading advice. However, in light of the growing interest in cryptocurrencies and the increasing regulatory clarity, Google has reversed this policy, now allowing Bitcoin exchange-traded fund (ETF) advertisements.

谷歌最新的加密相關功能反映了該公司對數位資產立場的重大轉變。 2018 年，Google全面禁止所有與比特幣相關的廣告，包括加密貨幣交易所、ICO 促銷和加密貨幣交易建議的廣告。然而，鑑於人們對加密貨幣的興趣日益濃厚以及監管日益明確，Google已經扭轉了這項政策，現在允許比特幣交易所交易基金（ETF）廣告。

Bitcoin Wallet Balance Searches

比特幣錢包餘額搜索

Google's commitment to crypto extends beyond Ethereum. Users can now search for three Bitcoin address formats—P2PKH, P2SH, and Bech32—on the search engine to view current balances and recent transaction updates. This integration of Bitcoin data into search results enhances the accessibility of on-chain activity, leveraging Google's massive daily search volume.

谷歌對加密貨幣的承諾超越了以太坊。用戶現在可以在搜尋引擎上搜尋三種比特幣地址格式——P2PKH、P2SH和Bech32——以查看當前餘額和最近的交易更新。將比特幣數據整合到搜尋結果中，利用谷歌每天的大量搜尋量，增強了鏈上活動的可訪問性。

Approved Bitcoin ETF Ads

批准的比特幣 ETF 廣告

Google has also updated its crypto ad policy to include promotions for approved Bitcoin ETFs and Cryptocurrency Coin Trust products. US marketers can now advertise products that allow investors to trade shares in trusts holding large pools of digital currency. This policy change aligns with the US Securities and Exchange Commission's approval of spot Bitcoin ETFs, which enable investors to gain exposure to Bitcoin without directly purchasing the underlying asset.

谷歌也更新了其加密貨幣廣告政策，包括對批准的比特幣 ETF 和加密貨幣信託產品的促銷。美國行銷人員現在可以宣傳允許投資者交易持有大量數位貨幣的信託股票的產品。這項政策變更與美國證券交易委員會批准現貨比特幣 ETF 一致，使投資者無需直接購買標的資產即可獲得比特幣風險。

Balancing Convenience and Privacy

平衡便利性和隱私

While Google's search engine enhancements provide unparalleled convenience for crypto users, privacy-conscious individuals have expressed concerns about the centralized data aggregation involved. This raises fundamental questions about the balance between ease of use and user privacy in the crypto space.

雖然Google的搜尋引擎增強功能為加密用戶提供了無與倫比的便利，但注重隱私的個人對所涉及的集中資料聚合表示擔憂。這引發了加密貨幣領域易用性和用戶隱私之間平衡的基本問題。

A New Era for Crypto Accessibility

加密貨幣可訪問性的新時代

Google's expanded crypto offerings are a testament to the growing mainstream adoption of digital assets. By bringing crypto information and services to its vast user base, Google is playing a pivotal role in making crypto more accessible and user-friendly. This move is expected to attract new investors and provide accessible investment options for the general public, further propelling the growth of the cryptocurrency ecosystem.

谷歌擴展的加密產品證明了數位資產日益主流化。透過向其龐大的用戶群提供加密資訊和服務，Google在使加密更易於存取和用戶友好方面發揮關鍵作用。此舉預計將吸引新的投資者，並為公眾提供可訪問的投資選擇，進一步推動加密貨幣生態系統的成長。