Google 将 ENS 域集成到搜索结果中，增强 Web3 的可访问性

谷歌已扩展其以太坊钱包余额支持，以包括以太坊名称服务（ENS）域。这种集成允许用户通过 Google 搜索搜索 ENS 域（例如 Vitalik.eth），并查看关联的区块链地址和来自 Etherscan 的当前钱包余额。此功能通过用易于记忆的域名替换复杂的钱包地址来增强可用性。

Google Integrates Ethereum Name Service (ENS) Domains into Search Results

谷歌将以太坊名称服务（ENS）域集成到搜索结果中

March 21, 2024

2024 年 3 月 21 日

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作者：[你的名字]

Introduction

介绍

Google has significantly enhanced its support for the Ethereum ecosystem by integrating Ethereum Name Service (ENS) domains into its search results. This groundbreaking development allows users to conveniently search for and view the blockchain addresses and wallet balances associated with human-readable ENS domains.

谷歌通过将以太坊名称服务（ENS）域集成到其搜索结果中，显着增强了对以太坊生态系统的支持。这一突破性的发展使用户能够方便地搜索和查看与人类可读的 ENS 域相关的区块链地址和钱包余额。

Ethereum Name Service (ENS)

以太坊名称服务 (ENS)

ENS is a decentralized naming system that provides human-readable domains for Ethereum addresses. These domains, such as "example.eth," can be linked to various blockchain resources, including wallets, smart contracts, and decentralized websites. ENS simplifies the process of sending and receiving funds and accessing decentralized applications by replacing complex wallet addresses with easy-to-remember domain names.

ENS 是一个去中心化命名系统，为以太坊地址提供人类可读的域。这些域（例如“example.eth”）可以链接到各种区块链资源，包括钱包、智能合约和去中心化网站。 ENS 通过用易于记忆的域名替换复杂的钱包地址，简化了发送和接收资金以及访问去中心化应用程序的过程。

Google's Native Support for ENS

Google 对 ENS 的原生支持

Google's integration of ENS domains into its search results builds upon its existing support for Ethereum wallet balances, which was introduced in May 2023. This native support enables users to search for specific public addresses and view the associated wallet balance directly within Google's search results page. The integration of ENS domains further expands this functionality, allowing users to search for and obtain information about ENS domains seamlessly.

谷歌将 ENS 域集成到其搜索结果中是基于其对以太坊钱包余额的现有支持（该支持于 2023 年 5 月推出）。这种原生支持使用户能够搜索特定的公共地址并直接在谷歌的搜索结果页面中查看相关的钱包余额。 ENS 域的集成进一步扩展了此功能，允许用户无缝搜索和获取有关 ENS 域的信息。

How It Works

怎么运行的

When a user searches for an ENS domain, such as "Vitalik.eth," Google displays the associated Ethereum address and the current wallet balance. This information is sourced from Etherscan, a leading blockchain explorer. The balance displayed reflects the state of the wallet as of the last external transaction.

当用户搜索 ENS 域（例如“Vitalik.eth”）时，Google 会显示关联的以太坊地址和当前钱包余额。此信息来自领先的区块链浏览器 Etherscan。显示的余额反映了截至最后一次外部交易的钱包状态。

Inconsistent User Experience Reported

报告用户体验不一致

While the integration of ENS domains into Google's search results is a significant development, some users have reported inconsistencies in their experience. Observations indicate that the feature may not consistently appear in search results for all users. Notably, the feature seems to work more reliably when using private browsing mode or when logged out of Google services.

虽然将 ENS 域集成到 Google 搜索结果中是一项重大进展，但一些用户报告称其体验不一致。观察表明，该功能可能不会一致地出现在所有用户的搜索结果中。值得注意的是，当使用隐私浏览模式或退出谷歌服务时，该功能似乎更可靠。

Google's Crypto Integration Journey

谷歌的加密货币集成之旅

Google's increasing involvement in the cryptocurrency and blockchain space is notable. In 2022, the tech giant celebrated the Ethereum Merge by displaying animated pandas dancing in sync in its search results. Additionally, Google has revised its crypto advertising policy to include "Cryptocurrency Coin Trusts," enabling investors to access shares in trusts holding digital assets through its search results.

谷歌越来越多地涉足加密货币和区块链领域，这一点值得注意。 2022 年，这家科技巨头通过在搜索结果中展示同步跳舞的动画熊猫来庆祝以太坊合并。此外，谷歌还修改了其加密货币广告政策，将“加密货币代币信托”纳入其中，使投资者能够通过其搜索结果访问持有数字资产的信托股票。

ENS's Growth and Partnerships

ENS 的成长和合作伙伴关系

The integration of ENS domains into Google's search results is a testament to ENS's growing prominence within the web3 ecosystem. ENS has recently transitioned to a fully decentralized governance model and has secured partnerships with major players like GoDaddy, a leading domain registrar. This collaboration aims to enhance accessibility and usability for web3 users.

将 ENS 域集成到 Google 搜索结果中证明了 ENS 在 web3 生态系统中日益突出的地位。 ENS 最近过渡到完全去中心化的治理模式，并与领先的域名注册商 GoDaddy 等主要参与者建立了合作伙伴关系。此次合作旨在增强 web3 用户的可访问性和可用性。

Conclusion

结论

Google's integration of ENS domains into its search results is a significant step forward in making the world of cryptocurrency and blockchain more accessible to ordinary users. By providing easy-to-use tools and human-readable identifiers, Google is helping to bridge the gap between the traditional internet and the decentralized web3 ecosystem. As the cryptocurrency and blockchain space continues to evolve, it is likely that we will see even more innovation and integration from tech giants like Google in the years to come.

谷歌将 ENS 域集成到其搜索结果中，是让普通用户更容易接触加密货币和区块链世​​界的重要一步。通过提供易于使用的工具和人类可读的标识符，Google 正在帮助弥合传统互联网和去中心化 web3 生态系统之间的差距。随着加密货币和区块链领域的不断发展，我们很可能会在未来几年看到谷歌等科技巨头的更多创新和整合。