Google 將 ENS 網域整合到搜尋結果中，增強 Web3 的可存取性

谷歌已擴展其以太坊錢包餘額支持，以包括以太坊名稱服務（ENS）網域。這種整合允許用戶透過 Google 搜尋 ENS 網域（例如 Vitalik.eth），並查看關聯的區塊鏈位址和來自 Etherscan 的當前錢包餘額。此功能透過以易於記憶的網域取代複雜的錢包位址來增強可用性。

Google Integrates Ethereum Name Service (ENS) Domains into Search Results

谷歌將以太坊名稱服務（ENS）網域整合到搜尋結果中

March 21, 2024

2024 年 3 月 21 日

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Introduction

介紹

Google has significantly enhanced its support for the Ethereum ecosystem by integrating Ethereum Name Service (ENS) domains into its search results. This groundbreaking development allows users to conveniently search for and view the blockchain addresses and wallet balances associated with human-readable ENS domains.

谷歌透過將以太坊名稱服務（ENS）域整合到其搜尋結果中，顯著增強了對以太坊生態系統的支援。這項突破性的發展使用戶能夠輕鬆搜尋和查看與人類可讀的 ENS 域相關的區塊鏈位址和錢包餘額。

Ethereum Name Service (ENS)

以太坊名稱服務 (ENS)

ENS is a decentralized naming system that provides human-readable domains for Ethereum addresses. These domains, such as "example.eth," can be linked to various blockchain resources, including wallets, smart contracts, and decentralized websites. ENS simplifies the process of sending and receiving funds and accessing decentralized applications by replacing complex wallet addresses with easy-to-remember domain names.

ENS 是一個去中心化命名系統，為以太坊地址提供人類可讀的域。這些網域（例如「example.eth」）可以連結到各種區塊鏈資源，包括錢包、智慧合約和去中心化網站。 ENS 透過以易於記憶的網域替換複雜的錢包地址，簡化了發送和接收資金以及存取去中心化應用程式的過程。

Google's Native Support for ENS

Google 對 ENS 的原生支持

Google's integration of ENS domains into its search results builds upon its existing support for Ethereum wallet balances, which was introduced in May 2023. This native support enables users to search for specific public addresses and view the associated wallet balance directly within Google's search results page. The integration of ENS domains further expands this functionality, allowing users to search for and obtain information about ENS domains seamlessly.

谷歌將ENS 網域整合到其搜尋結果中是基於其對以太坊錢包餘額的現有支援（該支援於2023 年5 月推出）。這種原生支援使用戶能夠搜尋特定的公共地址並直接在Google的搜尋結果頁面中查看相關的錢包餘額。 ENS 網域的整合進一步擴展了此功能，允許使用者無縫搜尋和獲取有關 ENS 網域的資訊。

How It Works

怎麼運作的

When a user searches for an ENS domain, such as "Vitalik.eth," Google displays the associated Ethereum address and the current wallet balance. This information is sourced from Etherscan, a leading blockchain explorer. The balance displayed reflects the state of the wallet as of the last external transaction.

當使用者搜尋 ENS 網域（例如「Vitalik.eth」）時，Google 會顯示關聯的以太坊地址和目前錢包餘額。此資訊來自領先的區塊鏈瀏覽器 Etherscan。顯示的餘額反映了截至最後一次外部交易的錢包狀態。

Inconsistent User Experience Reported

報告使用者體驗不一致

While the integration of ENS domains into Google's search results is a significant development, some users have reported inconsistencies in their experience. Observations indicate that the feature may not consistently appear in search results for all users. Notably, the feature seems to work more reliably when using private browsing mode or when logged out of Google services.

雖然將 ENS 網域整合到 Google 搜尋結果中是一項重大進展，但一些用戶報告稱其體驗不一致。觀察結果表明，該功能可能不會一致地出現在所有用戶的搜尋結果中。值得注意的是，當使用隱私瀏覽模式或退出Google服務時，該功能似乎更可靠。

Google's Crypto Integration Journey

谷歌的加密貨幣整合之旅

Google's increasing involvement in the cryptocurrency and blockchain space is notable. In 2022, the tech giant celebrated the Ethereum Merge by displaying animated pandas dancing in sync in its search results. Additionally, Google has revised its crypto advertising policy to include "Cryptocurrency Coin Trusts," enabling investors to access shares in trusts holding digital assets through its search results.

谷歌越來越多地涉足加密貨幣和區塊鏈領域，這一點值得注意。 2022 年，這家科技巨頭透過在搜尋結果中展示同步跳舞的動畫熊貓來慶祝以太坊合併。此外，谷歌還修改了其加密貨幣廣告政策，將「加密貨幣代幣信託」納入其中，使投資者能夠透過其搜尋結果存取持有數位資產的信託股票。

ENS's Growth and Partnerships

ENS 的成長和合作夥伴關係

The integration of ENS domains into Google's search results is a testament to ENS's growing prominence within the web3 ecosystem. ENS has recently transitioned to a fully decentralized governance model and has secured partnerships with major players like GoDaddy, a leading domain registrar. This collaboration aims to enhance accessibility and usability for web3 users.

將 ENS 域整合到 Google 搜尋結果中證明了 ENS 在 web3 生態系統中日益突出的地位。 ENS 最近過渡到完全去中心化的治理模式，並與領先的網域註冊商 GoDaddy 等主要參與者建立了合作夥伴關係。此次合作旨在增強 web3 用戶的可訪問性和可用性。

Conclusion

結論

Google's integration of ENS domains into its search results is a significant step forward in making the world of cryptocurrency and blockchain more accessible to ordinary users. By providing easy-to-use tools and human-readable identifiers, Google is helping to bridge the gap between the traditional internet and the decentralized web3 ecosystem. As the cryptocurrency and blockchain space continues to evolve, it is likely that we will see even more innovation and integration from tech giants like Google in the years to come.

谷歌將 ENS 網域整合到其搜尋結果中，是讓普通用戶更容易接觸加密貨幣和區塊鏈世界的重要一步。透過提供易於使用的工具和人類可讀的標識符，Google 正在幫助彌合傳統互聯網和去中心化 web3 生態系統之間的差距。隨著加密貨幣和區塊鏈領域的不斷發展，我們很可能會在未來幾年看到更多Google等科技巨頭的創新和整合。