受数字艺术需求和人工智能驱动的市场演变的推动，2024-2028 年不可替代代币 (NFT) 市场将增长 681.6 亿美元

据 Technavio 称，2024 年至 2028 年全球不可替代代币 (NFT) 市场规模预计将增长 681.6 亿美元。

The global non-fungible token (NFT) market is set to grow by USD 68.16 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 30.23% during the forecast period. Increasing demand for digital art is driving market growth, with a trend towards growing interest in NFTs among major brands. However, uncertainty in NFTs poses a challenge. Key market players include AirNFTs Platform, Asynchronous Art Inc., Binance Holdings Ltd., Blockchain App Factory, Celer Network, Chaincella, Decentraland Foundation, Enjin Pte. Ltd., Foundation Labs Inc., Funko Inc., Gemini Trust Co. LLC, Mintable.app, Ozone Networks Inc., Out The Mud Ventures Inc., Rarible Inc., Sky Mavis, SuperRare Labs Inc., Tiki Labs Inc., Yellowheart LLC, Axie Infinity.Cloudflare, Inc.; PLBY Group, Inc.; Dolphin Entertainment, Inc.; Takung Art Co., Ltd.; Dapper Labs, Inc.; Onchain Labs, Inc

据 Technavio 称，从 2024 年到 2028 年，全球不可替代代币 (NFT) 市场预计将增长 681.6 亿美元。预计该市场在预测期内将以 30.23% 的复合年增长率增长。对数字艺术的需求不断增长正在推动市场增长，各大品牌对 NFT 的兴趣也呈增长趋势。然而，NFT 的不确定性带来了挑战。主要市场参与者包括 AirNFTs Platform、Asynchronous Art Inc.、Binance Holdings Ltd.、Blockchain App Factory、Celer Network、Chaincella、Decentraland Foundation、Enjin Pte. Ltd.、Foundation Labs Inc.、Funko Inc.、Gemini Trust Co. LLC、Mintable.app、Ozone Networks Inc.、Out The Mud Ventures Inc.、Rarible Inc.、Sky Mavis、SuperRare Labs Inc.、Tiki Labs Inc. 、Yellowheart LLC、Axie Infinity.Cloudflare, Inc.； PLBY 集团公司；海豚娱乐公司；大公艺术有限公司； Dapper 实验室公司； Onchain 实验室公司

Non-fungible tokens (NFTs) are a type of digital asset that is unique and cannot be replicated. They are used to represent ownership of a wide range of items, including digital art, collectibles, and even real estate. The NFT market has grown rapidly in recent years, and is now valued at billions of dollars.

不可替代代币（NFT）是一种独特且无法复制的数字资产。它们用于代表各种物品的所有权，包括数字艺术品、收藏品，甚至房地产。 NFT市场近年来增长迅速，目前估值已达数十亿美元。

Several factors are driving the growth of the NFT market. One factor is the increasing demand for digital art. As more and more people spend time online, there is a growing demand for unique and interesting ways to express themselves. NFTs provide a way for artists to sell their work directly to consumers, and for consumers to collect and trade digital art.

有几个因素正在推动 NFT 市场的增长。因素之一是对数字艺术的需求不断增长。随着越来越多的人花时间上网，对独特且有趣的方式来表达自己的需求也越来越大。 NFT 为艺术家提供了一种直接向消费​​者出售作品的方式，也为消费者提供了一种收集和交易数字艺术的方式。

Another factor driving the growth of the NFT market is the increasing interest in NFTs among major brands. Several major brands have launched their own NFT collections, and this is helping to bring NFTs to a wider audience. For example, Visa Inc. purchased a CryptoPunk NFT for approximately USD165,000, adding it to Visa's historic commerce artifacts collection. The primary motivation for these brands is the potential for additional revenue streams. They are also using NFTs as incentives for consumers, such as offering unique rewards or loyalty programs.

推动 NFT 市场增长的另一个因素是各大品牌对 NFT 的兴趣日益浓厚。几个主要品牌都推出了自己的 NFT 系列，这有助于将 NFT 带给更广泛的受众。例如，Visa Inc. 以约 165,000 美元购买了 CryptoPunk NFT，将其添加到 Visa 的历史商业文物收藏中。这些品牌的主要动机是额外收入来源的潜力。他们还使用 NFT 作为消费者的激励措施，例如提供独特的奖励或忠诚度计划。

However, there is some uncertainty in the NFT market, which is posing a challenge to its growth. The regulatory landscape for NFTs is still evolving, and this is making some investors hesitant to enter the market. Additionally, there is a risk of fraud and scams in the NFT market, and this is also deterring some potential buyers.

然而，NFT市场存在一定的不确定性，这对其发展构成了挑战。 NFT 的监管环境仍在不断发展，这使得一些投资者对进入市场犹豫不决。此外，NFT市场存在欺诈和诈骗的风险，这也让一些潜在买家望而却步。

Overall, the outlook for the NFT market is positive. The increasing demand for digital art and the growing interest in NFTs among major brands is expected to continue to drive the growth of the market in the coming years.

总体而言，NFT 市场前景乐观。对数字艺术的需求不断增长以及各大品牌对 NFT 的兴趣日益浓厚，预计将在未来几年继续推动市场的增长。