加密货币如何改变和推动体育产业

从博彩到球队赞助再到球迷代币，加密货币正在体育行业掀起波澜。以下是加密货币正在改变的不同方式

The sports industry is valued at up to $1 trillion annually on a global scale, making it a market that is impossible to ignore. From soccer to golf, billions of people play and follow these sports. This has not only attracted the attention of cryptocurrency companies, sponsoring stadiums and sports teams, but it has also led to innovative approaches from teams, players, and fans. Below, we look at the different ways crypto is changing and boosting the sports industry, as well as some likely future moves in this sphere.

体育产业在全球范围内每年价值高达1万亿美元，是一个不容忽视的市场。从足球到高尔夫，数十亿人参与和关注这些运动。这不仅引起了加密货币公司、赞助体育场馆和运动队的关注，而且还引发了球队、球员和球迷的创新方法。下面，我们将探讨加密货币改变和促进体育产业的不同方式，以及该领域未来可能采取的一些举措。

Betting

投注

One area that has seen significant growth is sports betting. Crypto-based betting sites offer punters the chance to place all of the usual bets and bet combinations, but rather than use traditional payment methods like credit cards and bank accounts, they can use Bitcoin or other cryptocurrencies. According to crypto expert Michael Graw, cryptocurrency betting sites offer faster payments, which can often be completed in a matter of seconds, as well as greater transparency and improved security.

体育博彩是增长显着的领域之一。基于加密货币的投注网站为投注者提供了进行所有常见投注和投注组合的机会，但他们可以使用比特币或其他加密货币，而不是使用信用卡和银行账户等传统支付方式。加密货币专家 Michael Graw 表示，加密货币博彩网站提供更快的支付速度（通常可以在几秒钟内完成），以及更高的透明度和更高的安全性。

Gamblers do need some knowledge of how the crypto market works. They need a wallet, an account with an exchange, and they need to know how to send and receive payments. They also need to choose a legitimate betting site to ensure their details are safe.

赌徒确实需要一些关于加密货币市场如何运作的知识。他们需要一个钱包、一个交易所账户，并且需要知道如何发送和接收付款。他们还需要选择合法的投注网站以确保其详细信息的安全。

However, users do not typically need to register any personal details and payments are pseudonymous, which means nobody can directly attribute a crypto wallet address to an individual. The privacy of crypto payments has seen these types of bets become popular with players in regions where sports betting is restricted or prohibited. But, the security and the speed of payments and withdrawals mean it is popular in other segments of the industry, too.

然而，用户通常不需要注册任何个人信息，并且付款是假名的，这意味着没有人可以直接将加密钱包地址归因于个人。加密支付的隐私性使得此类投注在体育博彩受到限制或禁止的地区受到玩家的欢迎。但是，安全性以及支付和取款的速度意味着它在该行业的其他领域也很受欢迎。

Team Sponsorship

团队赞助

You may never see a Bitcoin-sponsored team in any sport, but there are already well-established teams in football, soccer, baseball, and Formula 1 that have already accepted cryptocurrency sponsorship in some form.

你可能永远不会在任何运动中看到比特币赞助的球队，但橄榄球、足球、棒球和一级方程式赛车中已经有一些成熟的球队已经以某种形式接受了加密货币赞助。

The Philadelphia 76ers signed a sponsorship deal with crypto.com, which has been extremely active in sports sponsorship in general. The deal is believed to be worth around $10 million a year.

费城 76 人队与 crypto.com 签署了赞助协议，该网站在体育赞助方面一直非常活跃。据信该交易每年价值约 1000 万美元。

And, in 022, The Dallas Cowboys became the first NFL team to sign a crypto sponsorship deal when they reached an agreement with blockchain.com. These two deals concentrate primarily on digital assets and enable the teams to sell Non-Fungible Tokens (NFTs), giving buyers the chance to own a piece of sports and cryptocurrency history.

022 年，达拉斯牛仔队与 Blockchain.com 达成协议，成为第一支签署加密货币赞助协议的 NFL 球队。这两笔交易主要集中在数字资产上，使团队能够出售不可替代代币（NFT），让买家有机会拥有一段体育和加密货币的历史。

Other notable sponsorship deals include Binance’s sponsorship of the Alpine F1 team, OKX’s deal with Manchester City, and Kraken with Tottenham Hotspur. In 2022, it was estimated that crypto firms had spent approximately $2 billion in sports advertising.

其他著名的赞助协议包括币安对 Alpine F1 车队的赞助、OKX 与曼城的赞助以及 Kraken 与托特纳姆热刺队的赞助。据估计，2022 年加密货币公司在体育广告上的支出约为 20 亿美元。

Unfortunately, at that time, a crash in the crypto market led to several previously successful crypto companies hitting financial trouble. FTX was a major casualty and it has signed deals with various teams including Miami Heat and the Mercedes Formula 1 team.

不幸的是，当时加密货币市场的崩溃导致几家之前成功的加密货币公司陷入财务困境。 FTX 是一个重大受害者，它已经与包括迈阿密热火队和梅赛德斯一级方程式车队在内的多支球队签署了协议。

Other Sponsorship

其他赞助

Bitcoin is completely decentralized. There is no individual or group responsible for the governance or the marketing and advertising of the cryptocurrency, which is why you will never see a team donning a Bitcoin-sponsored jersey. However, this hasn’t stopped all such currencies.

比特币是完全去中心化的。没有个人或团体负责加密货币的治理或营销和广告，这就是为什么你永远不会看到一支球队穿着比特币赞助的球衣。然而，这并没有阻止所有此类货币的发展。

In 2014, Dogecoin was making waves. It had the backing of a huge community on Reddit and Telegram, and while it would be some time before it got celebrity endorsements from the likes of Elon Musk and Snoop Dogg, that community is what helped the meme coin hit the mainstream. In 2014, the community grouped together and paid 67 million Dogecoins, or approximately $55,000, to sponsor Nascar driver Josh Wise. And that was after they had sponsored the Jamaican bobsleigh team to the tune of $25,000.

2014年，狗狗币掀起了波澜。它得到了 Reddit 和 Telegram 上庞大社区的支持，虽然它还需要一段时间才能获得埃隆·马斯克 (Elon Musk) 和史努比狗狗 (Snoop Dogg) 等名人的认可，但正是这个社区帮助这款模因币成为了主流。 2014 年，社区联合起来支付了 6700 万狗狗币（约合 55,000 美元）来赞助纳斯卡车手乔什·怀斯 (Josh Wise)。那是在他们赞助牙买加有舵雪橇队高达 25,000 美元之后。

Beyond the sponsorship of teams and individuals, crypto companies have taken giant leaps in publicity by sponsoring some of the world’s biggest sporting events. This year’s FIFA World Cup was sponsored by crypto.com, which has also agreed to sponsor the UEFA Champions League from 2024 to 2027. And crypto.com is a company that clearly sees the value in sports sponsorship as it has also sponsored the Miami F1.

除了赞助团队和个人之外，加密货币公司还通过赞助一些世界上最大的体育赛事，在宣传方面取得了巨大的飞跃。今年的 FIFA 世界杯由 crypto.com 赞助，该公司还同意赞助 2024 年至 2027 年的欧洲冠军联赛。 crypto.com 是一家清楚地看到体育赞助价值的公司，因为它还赞助了迈阿密 F1 。

Fan Tokens

粉丝代币

Another way that cryptocurrency companies are getting involved in sports is through the launch of fan tokens. Fan tokens are a form of cryptocurrency token that typically bears the name of the sports team they are associated with. The token is launched and sold by the team, and bought by its fans.

加密货币公司参与体育运动的另一种方式是通过推出粉丝代币。粉丝代币是一种加密货币代币，通常带有与其相关的运动队的名称。该代币由团队发行和出售，并由其粉丝购买。

The team generates revenue, which can be used for any business purpose, and they offer some kind of bonus to the holder. Bonuses can include anything from ticket discounts to prizes. Some teams have even offered fan token holders the opportunity to vote on certain decisions taken by the club, while some lucky token holders even get to take part in meet and greets.

该团队产生收入，可用于任何商业目的，并且他们向持有者提供某种奖金。奖金可以包括从门票折扣到奖品的任何内容。一些球队甚至为球迷代币持有者提供对俱乐部做出的某些决定进行投票的机会，而一些幸运的代币持有者甚至可以参加见面会。

There are currently around 100 fan tokens. Paris Saint Germain, the French soccer team, is the most successful when valued by market capitalization. The $PSG

目前大约有 100 个粉丝代币。从市值来看，法国足球队巴黎圣日耳曼队是最成功的球队。 $PSG