加密貨幣如何改變並推動運動產業

從博彩到球隊贊助再到球迷代幣，加密貨幣正在體育行業掀起波瀾。以下是加密貨幣正在改變的不同方式

The sports industry is valued at up to $1 trillion annually on a global scale, making it a market that is impossible to ignore. From soccer to golf, billions of people play and follow these sports. This has not only attracted the attention of cryptocurrency companies, sponsoring stadiums and sports teams, but it has also led to innovative approaches from teams, players, and fans. Below, we look at the different ways crypto is changing and boosting the sports industry, as well as some likely future moves in this sphere.

體育產業在全球每年價值高達1兆美元，是個不容忽視的市場。從足球到高爾夫，數十億人參與和關注這些運動。這不僅引起了加密貨幣公司、贊助體育場和運動隊的關注，也引發了球隊、球員和球迷的創新方法。下面，我們將探討加密貨幣改變和促進運動產業的不同方式，以及該領域未來可能採取的一些措施。

Betting

投注

One area that has seen significant growth is sports betting. Crypto-based betting sites offer punters the chance to place all of the usual bets and bet combinations, but rather than use traditional payment methods like credit cards and bank accounts, they can use Bitcoin or other cryptocurrencies. According to crypto expert Michael Graw, cryptocurrency betting sites offer faster payments, which can often be completed in a matter of seconds, as well as greater transparency and improved security.

體育博彩是成長顯著的領域之一。基於加密貨幣的投注網站為投注者提供了所有常見投注和投注組合的機會，但他們可以使用比特幣或其他加密貨幣，而不是使用信用卡和銀行帳戶等傳統支付方式。加密貨幣專家 Michael Graw 表示，加密貨幣博彩網站提供更快的支付速度（通常可以在幾秒鐘內完成），以及更高的透明度和更高的安全性。

Gamblers do need some knowledge of how the crypto market works. They need a wallet, an account with an exchange, and they need to know how to send and receive payments. They also need to choose a legitimate betting site to ensure their details are safe.

賭徒確實需要一些關於加密貨幣市場如何運作的知識。他們需要一個錢包、一個交易所帳戶，並且需要知道如何發送和接收付款。他們還需要選擇合法的投注網站以確保其詳細資訊的安全。

However, users do not typically need to register any personal details and payments are pseudonymous, which means nobody can directly attribute a crypto wallet address to an individual. The privacy of crypto payments has seen these types of bets become popular with players in regions where sports betting is restricted or prohibited. But, the security and the speed of payments and withdrawals mean it is popular in other segments of the industry, too.

然而，用戶通常不需要註冊任何個人信息，並且付款是假名的，這意味著沒有人可以直接將加密錢包地址歸因於個人。加密支付的隱私性使得此類投注在體育博彩受到限製或禁止的地區受到玩家的歡迎。但是，安全性以及支付和提款的速度意味著它在該行業的其他領域也很受歡迎。

Team Sponsorship

團隊贊助

You may never see a Bitcoin-sponsored team in any sport, but there are already well-established teams in football, soccer, baseball, and Formula 1 that have already accepted cryptocurrency sponsorship in some form.

你可能永遠不會在任何運動中看到比特幣贊助的球隊，但橄欖球、足球、棒球和一級方程式賽車中已經有一些成熟的球隊已經以某種形式接受了加密貨幣贊助。

The Philadelphia 76ers signed a sponsorship deal with crypto.com, which has been extremely active in sports sponsorship in general. The deal is believed to be worth around $10 million a year.

費城 76 人隊與 crypto.com 簽署了贊助協議，該網站在體育贊助方面一直非常活躍。據信該交易每年價值約 1000 萬美元。

And, in 022, The Dallas Cowboys became the first NFL team to sign a crypto sponsorship deal when they reached an agreement with blockchain.com. These two deals concentrate primarily on digital assets and enable the teams to sell Non-Fungible Tokens (NFTs), giving buyers the chance to own a piece of sports and cryptocurrency history.

022 年，達拉斯牛仔隊與 Blockchain.com 達成協議，成為第一支簽署加密貨幣贊助協議的 NFL 球隊。這兩筆交易主要集中在數位資產上，使團隊能夠出售不可替代代幣（NFT），讓買家有機會擁有一段體育和加密貨幣的歷史。

Other notable sponsorship deals include Binance’s sponsorship of the Alpine F1 team, OKX’s deal with Manchester City, and Kraken with Tottenham Hotspur. In 2022, it was estimated that crypto firms had spent approximately $2 billion in sports advertising.

其他著名的贊助協議包括幣安對 Alpine F1 車隊的贊助、OKX 與曼城的贊助以及 Kraken 與托特納姆熱刺隊的贊助。據估計，2022 年加密貨幣公司在運動廣告上的支出約為 20 億美元。

Unfortunately, at that time, a crash in the crypto market led to several previously successful crypto companies hitting financial trouble. FTX was a major casualty and it has signed deals with various teams including Miami Heat and the Mercedes Formula 1 team.

不幸的是，當時加密貨幣市場的崩潰導致幾家先前成功的加密貨幣公司陷入財務困境。 FTX 是一個重大受害者，它已經與包括邁阿密熱火隊和梅賽德斯一級方程式車隊在內的多支球隊簽署了協議。

Other Sponsorship

其他贊助

Bitcoin is completely decentralized. There is no individual or group responsible for the governance or the marketing and advertising of the cryptocurrency, which is why you will never see a team donning a Bitcoin-sponsored jersey. However, this hasn’t stopped all such currencies.

比特幣是完全去中心化的。沒有個人或團體負責加密貨幣的治理或行銷和廣告，這就是為什麼你永遠不會看到一支球隊穿著比特幣贊助的球衣。然而，這並沒有阻止所有此類貨幣的發展。

In 2014, Dogecoin was making waves. It had the backing of a huge community on Reddit and Telegram, and while it would be some time before it got celebrity endorsements from the likes of Elon Musk and Snoop Dogg, that community is what helped the meme coin hit the mainstream. In 2014, the community grouped together and paid 67 million Dogecoins, or approximately $55,000, to sponsor Nascar driver Josh Wise. And that was after they had sponsored the Jamaican bobsleigh team to the tune of $25,000.

2014年，狗狗幣掀起了波瀾。它得到了Reddit 和Telegram 上龐大社區的支持，雖然它還需要一段時間才能獲得埃隆·馬斯克(Elon Musk) 和史努比狗狗(Snoop Dogg) 等名人的認可，但正是這個社區幫助這款迷因幣成為了主流。 2014 年，社區聯合起來支付了 6700 萬狗狗幣（約 55,000 美元）來贊助納斯卡車手喬什·懷斯 (Josh Wise)。那是在他們贊助牙買加有舵雪橇隊高達 25,000 美元之後。

Beyond the sponsorship of teams and individuals, crypto companies have taken giant leaps in publicity by sponsoring some of the world’s biggest sporting events. This year’s FIFA World Cup was sponsored by crypto.com, which has also agreed to sponsor the UEFA Champions League from 2024 to 2027. And crypto.com is a company that clearly sees the value in sports sponsorship as it has also sponsored the Miami F1.

除了贊助團隊和個人之外，加密貨幣公司還透過贊助一些世界上最大的體育賽事，在宣傳方面取得了巨大的飛躍。今年的 FIFA 世界盃由 crypto.com 贊助，該公司還同意贊助 2024 年至 2027 年的歐洲冠軍聯賽。

Fan Tokens

粉絲代幣

Another way that cryptocurrency companies are getting involved in sports is through the launch of fan tokens. Fan tokens are a form of cryptocurrency token that typically bears the name of the sports team they are associated with. The token is launched and sold by the team, and bought by its fans.

加密貨幣公司參與體育運動的另一種方式是透過推出粉絲代幣。粉絲代幣是一種加密貨幣代幣，通常帶有與其相關的運動隊伍的名稱。該代幣由團隊發行和出售，並由其粉絲購買。

The team generates revenue, which can be used for any business purpose, and they offer some kind of bonus to the holder. Bonuses can include anything from ticket discounts to prizes. Some teams have even offered fan token holders the opportunity to vote on certain decisions taken by the club, while some lucky token holders even get to take part in meet and greets.

該團隊產生收入，可用於任何商業目的，並且他們向持有者提供某種獎金。獎金可以包括從門票折扣到獎品的任何內容。有些球隊甚至為球迷代幣持有者提供對俱樂部做出的某些決定進行投票的機會，而一些幸運的代幣持有者甚至可以參加見面會。

There are currently around 100 fan tokens. Paris Saint Germain, the French soccer team, is the most successful when valued by market capitalization. The $PSG

目前大約有 100 個粉絲代幣。從市值來看，法國足球隊巴黎聖日耳曼是最成功的球隊。 $PSG