体育领域的加密货币：赞助的新时代

加密货币在体育领域的兴起正在以令人惊讶的方式改变这个行业。从运动员代言和球队赞助到票务和球迷参与，数字货币和区块链技术正在重塑球迷、球队和球员的互动方式。

The rise of cryptocurrency in the sports industry is undeniable, with major crypto brands forging partnerships with teams and athletes to capitalize on the massive fan base and visibility. From stadium naming rights to individual athlete endorsements, crypto companies are leaving their mark on the world of sports.

加密货币在体育行业的崛起是不可否认的，主要的加密货币品牌与球队和运动员建立了合作伙伴关系，以利用庞大的粉丝基础和知名度。从体育场冠名权到个人运动员代言，加密货币公司正在体育界留下自己的印记。

Here are some notable examples of crypto in sports:

以下是体育领域加密货币的一些著名例子：

Basketball:

篮球：

Cryptocurrency companies have made a strong presence in basketball. Notable partnerships include Crypto.com’s $700 million deal to secure naming rights for the Los Angeles Lakers’ home arena, now known as the Crypto.com Arena.

加密货币公司在篮球领域占有一席之地。著名的合作伙伴包括 Crypto.com 斥资 7 亿美元获得洛杉矶湖人队主场（现称为 Crypto.com Arena）冠名权的交易。

Moreover, Coinbase became the exclusive cryptocurrency platform partner for the NBA and WNBA, further integrating digital assets into basketball’s global ecosystem.

此外，Coinbase成为NBA和WNBA的独家加密货币平台合作伙伴，进一步将数字资产融入篮球的全球生态系统。

These partnerships not only contribute to team operations and marketing efforts but also offer unique fan engagement opportunities. For example, fans can participate in giveaways of cryptocurrency or NFTs linked to memorable game moments.

这些合作伙伴关系不仅有助于团队运营和营销工作，还提供独特的粉丝参与机会。例如，粉丝可以参与赠送与难忘的比赛时刻相关的加密货币或 NFT。

Mixed Martial Arts (MMA):

综合格斗（MMA）：

In 2021, Crypto.com also became the official cryptocurrency partner of the UFC in a multi-year deal worth $175 million. This partnership includes branding on fighter apparel and the octagon itself.

2021 年，Crypto.com 还成为 UFC 的官方加密货币合作伙伴，达成了价值 1.75 亿美元的多年协议。这种合作关系包括在战斗机服装和八角形本身上进行品牌推广。

The sponsorship aims to support fighters by generating additional revenue streams and fan engagement initiatives, such as NFT collections commemorating historic fights or exclusive UFC content.

该赞助旨在通过产生额外的收入流和粉丝参与计划来支持拳手，例如纪念历史性战斗的 NFT 系列或独家 UFC 内容。

Formula 1 (F1):

公式1（F1）：

Formula 1 teams, known for their innovation and technological advancements, have also embraced cryptocurrency sponsorships. Red Bull Racing partners with Bybit and Tezos, while Mercedes-AMG Petronas collaborates with OKX.

以其创新和技术进步而闻名的一级方程式车队也接受了加密货币赞助。红牛车队与 Bybit 和 Tezos 合作，而 Mercedes-AMG Petronas 与 OKX 合作。

These deals typically involve branding on vehicles, digital fan activations, and blockchain-based applications for managing team data or rewarding loyal fans.

这些交易通常涉及车辆品牌、数字粉丝激活以及用于管理团队数据或奖励忠实粉丝的基于区块链的应用程序。

For example, Red Bull Racing and Tezos have worked together to mint eco-friendly NFTs featuring iconic moments from races, allowing fans to own a piece of F1 history.

例如，红牛车队和 Tezos 合作打造了环保 NFT，以比赛中的标志性时刻为特色，让车迷能够拥有一段 F1 历史。

Individual Athletes:

个人运动员：

Crypto companies are also collaborating directly with athletes. Notable partnerships include Tom Brady, Naomi Osaka, and LeBron James working with exchanges like FTX and Crypto.com to promote digital currencies.

加密货币公司也直接与运动员合作。著名的合作伙伴包括 Tom Brady、Naomi Osaka 和 LeBron James 与 FTX 和 Crypto.com 等交易所合作推广数字货币。

Moreover, former athletes have also joined the effort to promote cryptocurrency. Brazilian football icon Ronaldinho Gaúcho is a strong advocate for digital currencies, encouraging his global followers to embrace the digital revolution.

此外，前运动员也加入了推广加密货币的努力。巴西足球偶像罗纳尔迪尼奥·高乔是数字货币的坚定倡导者，鼓励他的全球追随者拥抱数字革命。

Following his partnership with Lingo, a reward token platform utilizing blockchain and real-world assets, Ronaldinho asked his fans, “Time for crypto to go mainstream, who’s with me?”

在与利用区块链和现实世界资产的奖励代币平台 Lingo 合作后，罗纳尔迪尼奥问他的粉丝：“是时候让加密货币成为主流了，谁和我在一起？”

How Crypto Companies Benefit Teams and Athletes:

加密货币公司如何使团队和运动员受益：

Financial Investments:

金融投资：

Crypto sponsorships bring significant financial contributions to the sports industry. In many cases, these deals exceed traditional sponsorships in monetary value, enabling teams and athletes to expand their reach, invest in better facilities, and secure top talent.

加密货币赞助为体育产业带来了巨大的财务贡献。在许多情况下，这些交易的货币价值超过了传统赞助，使团队和运动员能够扩大影响范围、投资更好的设施并获得顶尖人才。

Fan Engagement Innovations:

粉丝参与创新：

Cryptocurrency companies introduce cutting-edge tools for fan engagement, including:

加密货币公司推出了用于粉丝参与的尖端工具，包括：

Collectible NFTs: Partnerships often involve the creation of NFTs tied to teams, athletes, or game highlights, offering fans a unique way to collect and trade digital sports memorabilia.

可收藏的 NFT：合作伙伴关系通常涉及创建与球队、运动员或比赛亮点相关的 NFT，为粉丝提供收集和交易数字体育纪念品的独特方式。

For example, Red Bull Racing and Tezos have collaborated on limited-edition NFTs featuring race highlights, which fans can collect and own.

例如，红牛车队和 Tezos 合作推出了限量版 NFT，其中包含比赛亮点，车迷可以收集和拥有。

Educational Campaigns: Partnerships frequently include educational initiatives to help fans understand cryptocurrencies and blockchain technology.

教育活动：合作伙伴关系经常包括教育活动，以帮助粉丝了解加密货币和区块链技术。

For example, Crypto.com sponsors “Crypto 101” segments during sports broadcasts, explaining digital currencies to viewers in an accessible way.

例如，Crypto.com 在体育赛事转播期间赞助“Crypto 101”片段，以通俗易懂的方式向观众解释数字货币。

Crypto in sports is still evolving, with endless possibilities on the horizon. From decentralized fan voting systems to metaverse-based virtual stadiums, the integration of blockchain technology could redefine how we experience sports.

体育领域的加密货币仍在不断发展，蕴藏着无限的可能性。从去中心化的球迷投票系统到基于元宇宙的虚拟体育场，区块链技术的整合可以重新定义我们体验体育的方式。