運動領域的加密貨幣：贊助的新時代

加密貨幣在體育領域的興起正在以令人驚訝的方式改變這個產業。從運動員代言和球隊贊助到票務和球迷參與，數位貨幣和區塊鏈技術正在重塑球迷、球隊和球員的互動方式。

The rise of cryptocurrency in the sports industry is undeniable, with major crypto brands forging partnerships with teams and athletes to capitalize on the massive fan base and visibility. From stadium naming rights to individual athlete endorsements, crypto companies are leaving their mark on the world of sports.

加密貨幣在體育產業的崛起是不可否認的，主要的加密貨幣品牌與球隊和運動員建立了合作夥伴關係，以利用龐大的粉絲基礎和知名度。從體育場冠名權到個人運動員代言，加密貨幣公司正在體育界留下自己的印記。

Here are some notable examples of crypto in sports:

以下是體育領域加密貨幣的一些著名例子：

Basketball:

籃球：

Cryptocurrency companies have made a strong presence in basketball. Notable partnerships include Crypto.com’s $700 million deal to secure naming rights for the Los Angeles Lakers’ home arena, now known as the Crypto.com Arena.

加密貨幣公司在籃球領域佔有一席之地。著名的合作夥伴包括 Crypto.com 斥資 7 億美元獲得洛杉磯湖人隊主場（現稱為 Crypto.com Arena）冠名權的交易。

Moreover, Coinbase became the exclusive cryptocurrency platform partner for the NBA and WNBA, further integrating digital assets into basketball’s global ecosystem.

此外，Coinbase成為NBA和WNBA的獨家加密貨幣平台合作夥伴，進一步將數位資產融入籃球的全球生態系統。

These partnerships not only contribute to team operations and marketing efforts but also offer unique fan engagement opportunities. For example, fans can participate in giveaways of cryptocurrency or NFTs linked to memorable game moments.

這些合作夥伴關係不僅有助於團隊運作和行銷工作，還提供獨特的粉絲參與機會。例如，粉絲可以參與贈送與難忘的比賽時刻相關的加密貨幣或 NFT。

Mixed Martial Arts (MMA):

綜合格鬥（MMA）：

In 2021, Crypto.com also became the official cryptocurrency partner of the UFC in a multi-year deal worth $175 million. This partnership includes branding on fighter apparel and the octagon itself.

2021 年，Crypto.com 也成為 UFC 的官方加密貨幣合作夥伴，達成了價值 1.75 億美元的多年協議。這種合作關係包括在戰鬥機服裝和八角形本身上進行品牌推廣。

The sponsorship aims to support fighters by generating additional revenue streams and fan engagement initiatives, such as NFT collections commemorating historic fights or exclusive UFC content.

該贊助旨在透過產生額外的收入流和粉絲參與計劃來支持拳擊手，例如紀念歷史性戰鬥的 NFT 系列或獨家 UFC 內容。

Formula 1 (F1):

公式1（F1）：

Formula 1 teams, known for their innovation and technological advancements, have also embraced cryptocurrency sponsorships. Red Bull Racing partners with Bybit and Tezos, while Mercedes-AMG Petronas collaborates with OKX.

以其創新和技術進步而聞名的一級方程式車隊也接受了加密貨幣贊助。紅牛車隊與 Bybit 和 Tezos 合作，而 Mercedes-AMG Petronas 與 OKX 合作。

These deals typically involve branding on vehicles, digital fan activations, and blockchain-based applications for managing team data or rewarding loyal fans.

這些交易通常涉及車輛品牌、數位粉絲激活以及用於管理團隊數據或獎勵忠實粉絲的基於區塊鏈的應用程式。

For example, Red Bull Racing and Tezos have worked together to mint eco-friendly NFTs featuring iconic moments from races, allowing fans to own a piece of F1 history.

例如，紅牛車隊和 Tezos 合作打造了環保 NFT，以比賽中的標誌性時刻為特色，讓車迷能夠擁有 F1 歷史。

Individual Athletes:

個人運動員：

Crypto companies are also collaborating directly with athletes. Notable partnerships include Tom Brady, Naomi Osaka, and LeBron James working with exchanges like FTX and Crypto.com to promote digital currencies.

加密貨幣公司也直接與運動員合作。著名的合作夥伴包括 Tom Brady、Naomi Osaka 和 LeBron James 與 FTX 和 Crypto.com 等交易所合作推廣數位貨幣。

Moreover, former athletes have also joined the effort to promote cryptocurrency. Brazilian football icon Ronaldinho Gaúcho is a strong advocate for digital currencies, encouraging his global followers to embrace the digital revolution.

此外，前運動員也加入了推廣加密貨幣的努力。巴西足球偶像羅納迪尼奧·高喬是數位貨幣的堅定倡導者，鼓勵他的全球追隨者擁抱數位革命。

Following his partnership with Lingo, a reward token platform utilizing blockchain and real-world assets, Ronaldinho asked his fans, “Time for crypto to go mainstream, who’s with me?”

在與利用區塊鏈和現實世界資產的獎勵代幣平台 Lingo 合作後，羅納爾迪尼奧問他的粉絲：“是時候讓加密貨幣成為主流了，誰和我在一起？”

How Crypto Companies Benefit Teams and Athletes:

加密貨幣公司如何使團隊和運動員受益：

Financial Investments:

金融投資：

Crypto sponsorships bring significant financial contributions to the sports industry. In many cases, these deals exceed traditional sponsorships in monetary value, enabling teams and athletes to expand their reach, invest in better facilities, and secure top talent.

加密貨幣贊助為體育產業帶來了巨大的財務貢獻。在許多情況下，這些交易的貨幣價值超過了傳統贊助，使團隊和運動員能夠擴大影響範圍、投資更好的設施並獲得頂尖人才。

Fan Engagement Innovations:

粉絲參與創新：

Cryptocurrency companies introduce cutting-edge tools for fan engagement, including:

加密貨幣公司推出了粉絲參與的尖端工具，包括：

Collectible NFTs: Partnerships often involve the creation of NFTs tied to teams, athletes, or game highlights, offering fans a unique way to collect and trade digital sports memorabilia.

可收藏的 NFT：合作夥伴關係通常涉及創建與球隊、運動員或比賽亮點相關的 NFT，為粉絲提供收集和交易數位體育紀念品的獨特方式。

For example, Red Bull Racing and Tezos have collaborated on limited-edition NFTs featuring race highlights, which fans can collect and own.

例如，紅牛車隊和 Tezos 合作推出了限量版 NFT，其中包含比賽亮點，車迷可以收集和擁有。

Educational Campaigns: Partnerships frequently include educational initiatives to help fans understand cryptocurrencies and blockchain technology.

教育活動：合作夥伴關係經常包括教育活動，以幫助粉絲了解加密貨幣和區塊鏈技術。

For example, Crypto.com sponsors “Crypto 101” segments during sports broadcasts, explaining digital currencies to viewers in an accessible way.

例如，Crypto.com 在體育賽事轉播期間贊助「Crypto 101」片段，以簡單易懂的方式向觀眾解釋數位貨幣。

Crypto in sports is still evolving, with endless possibilities on the horizon. From decentralized fan voting systems to metaverse-based virtual stadiums, the integration of blockchain technology could redefine how we experience sports.

體育領域的加密貨幣仍在不斷發展，蘊藏著無限的可能性。從去中心化的球迷投票系統到基於元宇宙的虛擬體育場，區塊鏈技術的整合可以重新定義我們體驗運動的方式。