加密货币赌博公司拥抱足球赞助

加密博彩行业涉足足球赞助领域并不仅限于英超联赛。欧洲足坛正在签署重大交易。

Crypto gambling firms are set to inject a record £130 million ($170 million) into Premier League sponsorships for the 2024/25 season, as tightening regulations threaten traditional gambling sponsorships, a key revenue stream for clubs.

由于严格的法规威胁到传统赌博赞助（俱乐部的主要收入来源），加密赌博公司将在 2024/25 赛季向英超联赛赞助注入创纪录的 1.3 亿英镑（1.7 亿美元）。

The surge in crypto sponsorship comes as these companies face increasing pressure to secure naming rights or other high-profile partnerships.

随着这些公司在获得冠名权或其他备受瞩目的合作伙伴关系方面面临越来越大的压力，加密货币赞助激增。

However, crypto investments are likely to increase further, with more partnerships typically announced during the season, reports Bloomberg.

然而，据彭博社报道，加密货币投资可能会进一步增加，通常会在本季度宣布更多合作伙伴关系。

This marks a significant shift in football’s finance sector, with crypto gambling firms making waves in English football.

这标志着足球金融领域的重大转变，加密博彩公司在英国足球界掀起了波澜。

Crypto Gambling Firms Embrace Football Sponsorships

加密货币赌博公司拥抱足球赞助

The crypto gambling industry’s foray into football sponsorship is not limited to the Premier League.

加密博彩行业涉足足球赞助领域并不仅限于英超联赛。

Major deals are being inked across European football, with crypto exchange Kraken recently announcing partnerships with Tottenham Hotspur, Atlético Madrid, and RB Leipzig.

欧洲足坛正在签署重大交易，加密货币交易所 Kraken 最近宣布与托特纳姆热刺队、马德里竞技队和莱比锡红牛队建立合作伙伴关系。

In a landmark deal, Crypto.com secured sponsorship rights for the UEFA Champions League until 2027, further cementing the industry’s presence in top-tier football.

在一项具有里程碑意义的交易中，Crypto.com 获得了 2027 年之前欧洲冠军联赛的赞助权，进一步巩固了该行业在顶级足球领域的地位。

Meanwhile, OKX, another prominent crypto exchange, has extended its partnership with reigning Premier League champions Manchester City, highlighting the growing trend of long-term commitments between crypto firms and football clubs.

与此同时，另一家著名的加密货币交易所 OKX 扩大了与英超卫冕冠军曼城队的合作伙伴关系，突显了加密货币公司和足球俱乐部之间长期承诺的增长趋势。

Despite the UK tightening its crypto gambling regulations in 2023, these sports sponsorship deals primarily focus on broad brand promotion.

尽管英国在 2023 年收紧了加密货币赌博法规，但这些体育赞助交易主要集中在广泛的品牌推广上。

Crypto sponsors typically secure visibility through logos on pitchside hoardings, stadium posters, and team kits.

加密货币赞助商通常通过球场围板、体育场海报和球队装备上的徽标来确保可见性。

Interestingly, non-fungible tokens (NFTs) remain exempt from UK promotions rules, allowing for innovative fan engagement strategies.

有趣的是，不可替代代币（NFT）仍然不受英国促销规则的约束，从而允许创新的粉丝参与策略。

Many crypto gambling companies are positioning themselves as “crypto and web3 partners” for clubs, offering fans exclusive content, behind-the-scenes access, and unique digital experiences.

许多加密博彩公司将自己定位为俱乐部的“加密货币和 web3 合作伙伴”，为粉丝提供独家内容、幕后访问和独特的数字体验。

This approach allows them to integrate deeply with club operations while navigating the complex regulatory landscape.

这种方法使他们能够与俱乐部运营深度整合，同时应对复杂的监管环境。

As the 2024/25 season approaches, industry experts predict this trend will continue to grow.

随着2024/25赛季的临近，行业专家预测这一趋势将继续增长。

“We’re just seeing the beginning of crypto’s impact on football sponsorship,” financial sports consultant John Doe notes.

“我们刚刚看到加密货币对足球赞助的影响的开始，”金融体育顾问 John Doe 指出。

“As clubs adapt to the changing regulatory environment, we can expect even more innovative partnerships in the coming years.”

“随着俱乐部适应不断变化的监管环境，我们预计未来几年会有更多创新的合作伙伴关系。”

While some regulators and fan groups have expressed concerns about cryptocurrencies’ volatility and potential risks to supporters, clubs argue that these partnerships are crucial for financial stability in an era of increasing costs and regulatory challenges.

尽管一些监管机构和球迷团体对加密货币的波动性和支持者的潜在风险表示担忧，但俱乐部认为，在成本和监管挑战不断增加的时代，这些合作伙伴关系对于金融稳定至关重要。