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加密博彩行業涉足足球贊助領域並不僅限於英超聯賽。歐洲足壇正在簽署重大交易。
Crypto gambling firms are set to inject a record £130 million ($170 million) into Premier League sponsorships for the 2024/25 season, as tightening regulations threaten traditional gambling sponsorships, a key revenue stream for clubs.
由於嚴格的法規威脅到傳統賭博贊助(俱樂部的主要收入來源),加密賭博公司將在 2024/25 賽季向英超聯賽贊助注入創紀錄的 1.3 億英鎊(1.7 億美元)。
The surge in crypto sponsorship comes as these companies face increasing pressure to secure naming rights or other high-profile partnerships.
隨著這些公司在獲得冠名權或其他備受矚目的合作夥伴關係方面面臨越來越大的壓力,加密貨幣贊助激增。
However, crypto investments are likely to increase further, with more partnerships typically announced during the season, reports Bloomberg.
然而,根據彭博社報道,加密貨幣投資可能會進一步增加,通常會在本季宣布更多合作關係。
This marks a significant shift in football’s finance sector, with crypto gambling firms making waves in English football.
這標誌著足球金融領域的重大轉變,加密博彩公司在英國足球界掀起了波瀾。
Crypto Gambling Firms Embrace Football Sponsorships
加密貨幣賭博公司擁抱足球贊助
The crypto gambling industry’s foray into football sponsorship is not limited to the Premier League.
加密博彩行業涉足足球贊助領域並不僅限於英超聯賽。
Major deals are being inked across European football, with crypto exchange Kraken recently announcing partnerships with Tottenham Hotspur, Atlético Madrid, and RB Leipzig.
歐洲足壇正在簽署重大交易,加密貨幣交易所 Kraken 最近宣布與托特納姆熱刺、馬德里競技和萊比錫紅牛建立合作夥伴關係。
In a landmark deal, Crypto.com secured sponsorship rights for the UEFA Champions League until 2027, further cementing the industry’s presence in top-tier football.
在一項具有里程碑意義的交易中,Crypto.com 獲得了 2027 年之前歐洲冠軍聯賽的贊助權,進一步鞏固了該行業在頂級足球領域的地位。
Meanwhile, OKX, another prominent crypto exchange, has extended its partnership with reigning Premier League champions Manchester City, highlighting the growing trend of long-term commitments between crypto firms and football clubs.
同時,另一家著名的加密貨幣交易所 OKX 擴大了與英超衛冕冠軍曼城的合作夥伴關係,突顯了加密貨幣公司和足球俱樂部之間長期承諾的成長趨勢。
Despite the UK tightening its crypto gambling regulations in 2023, these sports sponsorship deals primarily focus on broad brand promotion.
儘管英國在 2023 年收緊了加密貨幣賭博法規,但這些運動贊助交易主要集中在廣泛的品牌推廣上。
Crypto sponsors typically secure visibility through logos on pitchside hoardings, stadium posters, and team kits.
加密貨幣贊助商通常透過球場圍板、體育場海報和球隊裝備上的標誌來確保可見性。
Interestingly, non-fungible tokens (NFTs) remain exempt from UK promotions rules, allowing for innovative fan engagement strategies.
有趣的是,不可取代代幣(NFT)仍然不受英國促銷規則的約束,從而允許創新的粉絲參與策略。
Many crypto gambling companies are positioning themselves as “crypto and web3 partners” for clubs, offering fans exclusive content, behind-the-scenes access, and unique digital experiences.
許多加密博彩公司將自己定位為俱樂部的“加密貨幣和 web3 合作夥伴”,為粉絲提供獨家內容、幕後訪問和獨特的數位體驗。
This approach allows them to integrate deeply with club operations while navigating the complex regulatory landscape.
這種方法使他們能夠與俱樂部營運深度整合,同時應對複雜的監管環境。
As the 2024/25 season approaches, industry experts predict this trend will continue to grow.
隨著2024/25賽季的臨近,行業專家預測這一趨勢將繼續增長。
“We’re just seeing the beginning of crypto’s impact on football sponsorship,” financial sports consultant John Doe notes.
「我們剛剛看到加密貨幣對足球贊助的影響的開始,」金融體育顧問 John Doe 指出。
“As clubs adapt to the changing regulatory environment, we can expect even more innovative partnerships in the coming years.”
“隨著俱樂部適應不斷變化的監管環境,我們預計未來幾年會有更多創新的合作夥伴關係。”
While some regulators and fan groups have expressed concerns about cryptocurrencies’ volatility and potential risks to supporters, clubs argue that these partnerships are crucial for financial stability in an era of increasing costs and regulatory challenges.
儘管一些監管機構和球迷團體對加密貨幣的波動性和支持者的潛在風險表示擔憂,但俱樂部認為,在成本和監管挑戰不斷增加的時代,這些合作夥伴關係對於金融穩定至關重要。
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