以代币清单为核心，意味着您的加密货币可用于交易

本文的目的是使在集中式（CEX）或分散交易所（DEX）上列出的加密货币代币所需的底层

At its core, a token listing means that your cryptocurrency becomes available for trading on a centralized (CEX) or decentralized exchange (DEX). Think of it like a company going public on the stock market – before that, its shares were private, available only to insiders and early investors.

以代币清单的核心，意味着您的加密货币可用于集中式（CEX）或分散交易所（DEX）上的交易。可以将其视为一家公司在股票市场上公开的公司 - 在此之前，其股票是私人的，仅适用于内部人士和早期投资者。

Once a company is listed on the stock market, anyone can buy and sell its shares, increasing liquidity, visibility and investor confidence. The same applies to crypto tokens.

一旦公司在股票市场上市，任何人都可以买卖其股票，增加流动性，知名度和投资者的信心。同样，加密代币也是如此。

A listing on a major exchange like Binance or Coinbase opens the doors for your token to be traded by millions of users. It provides liquidity, meaning people can easily buy and sell your token without major price fluctuations. It also boosts credibility, as reputable exchanges conduct due diligence before listing a project. For early investors and project founders, an exchange listing can also significantly increase the token’s market value, making it a crucial step for growth.

Binance或Coinbase等主要交易所上的清单为您的代币打开了门，将由数百万用户交易。它提供流动性，这意味着人们可以轻松地买卖您的令牌而不会产生重大波动。这也提高了信誉，因为在列出项目之前，信誉良好的交流行为尽职调查。对于早期的投资者和项目创始人来说，交换上市也可以大大提高令牌的市场价值，从而使其成为增长的关键一步。

But not all tokens get listed. Exchanges have strict criteria for accepting new assets, and they reject far more projects than they approve. Many of these criteria are also under wraps.

但是并非所有的令牌都被列出。交易所具有严格的接受新资产的标准，他们拒绝远远超过他们批准的项目。这些标准中的许多也属于包裹。

Today, with the help of five industry experts – MEXC chief operating officer Tracy Jin, Listing.help founder Kirill Zamkovoy, Symbiosis Finance founder Nick Avramov, ListingWise CEO Paul Dolgopolov, and Web3 adviser and podcast host Pauli Speaks – this article aims to get to the bottom of what it takes to get listed.

今天，在五位行业专家的帮助下 - MEXC首席运营官Tracy Jin，Listing.Help创始人Kirill Zamkovoy，Symbiosis Finance Finance创始人Nick Nick Winding Wisewise Wisewise WiseWise WiseWise首席执行官Paul Dolgopolov和Web3 Adviser和Podcast主持人Pauli Speeps - 本文旨在涉及到列表的底部。

What exchanges are supposed to look for in a token

代币中应该寻找什么交换

Let’s start with the information you’ll find through open sources. Every exchange has its own review process, but they generally assess tokens based on these key factors:

让我们从通过开源来源找到的信息开始。每个交易所都有自己的审核过程，但通常会根据这些关键因素评估令牌：

Of course, that is what Google will tell you.

当然，这就是Google会告诉您的。

What exchanges actually look for in a token

在代币中实际寻找的交流

In the words of Listing.help’s Zamkovoy:

用清单的话说。

“The most sought-after Tier 1 exchanges – Binance, OKX and Bybit – look for projects that bring something new to the market, not just another copy of existing ideas. To stand a chance, a project must have at least a beta or MVP ready for demonstration, a strong and active community with at least 100,000 real supporters (not just airdrop hunters), and a public, experienced team with a solid track record, backed by reputable advisers, funds and investors.”

“最受欢迎的一级交流（Binance，Okx和Bybit）都在寻找为市场带来新的东西的项目，而不仅仅是现有想法的另一个副本。要有机会，一个项目必须至少有一个beta或MVP准备演示，有一个强大而活跃的社区，具有至少100,000个真实的支持者（不仅仅是一个有经验的人），并有经验丰富的顾问，并有经验丰富的顾问，并有经验丰富的顾问，并有经验的顾问，并有经验丰富的顾问，并有经验丰富的顾问投资者。”

While Zamkovoy’s insights align with much of what we find online, there’s a deeper, often-overlooked layer to exchange listings.

尽管Zamkovoy的见解与我们在网上发现的大部分内容保持一致，但交换列表的更深层，通常被忽略的层。

Cointelegraph also spoke with Symbiosis Finance’s Avramov, who elaborated on this point:

Cointelegraph还与共生金融的Avramov进行了交谈，后者在这一点上进行了详细说明：

“The essential thing about exchange listings is that the exchange needs a clear path to earning. Throughout the entire listing process, whether the token’s project succeeds or not, the exchange must generate revenue.

“交换列表的基本要素是，交易所需要清晰的收入途径。在整个清单过程中，无论令牌项目是否成功，交易所都必须产生收入。

The most obvious way is through listing fees. Tier 2 exchanges typically charge a listing fee, require a marketing allocation for future campaigns, and demand liquidity provision from the project in both its token and Tether’s USDt (USDT).

最明显的方法是通过上市费用。第2级交易所通常收取上市费，需要对未来活动的营销分配，并要求该项目的流动性在其令牌和Tether的USDT（USDT）中提供。

When it comes to Binance, it leverages its position to ask for up to 7% of the total token supply. This can happen in two ways: either directly (‘Give us up to 7% of the total supply’) or through investment in the latest funding round at a heavily discounted rate. For example, if a token is priced at $1 for investors, Binance often demands a 60%–70% discount, meaning it buys in at just $0.3. This is typically done through Yzi Ventures (formerly Binance Labs) or another affiliated entity.

当涉及到binance时，它利用其位置要求最多占代币供应的7％。这可以通过两种方式进行：直接（“最多占总供应量的7％”），或以大量折扣利率进行最新资金投资。例如，如果代币的投资者价格为1美元，则二元公司通常需要60％–70％的折扣，这意味着它的购买仅为0.3美元。这通常是通过Yzi Ventures（以前为Binance Labs）或其他附属实体来完成的。

Other major exchanges have similarly high barriers. Bybit, for instance, may ask for anywhere between $700,000 and $1 million in total listing costs, one way or another.

其他主要交易所具有类似的高障碍。例如，拜比特（Bybit）可能要求以一种或另一种方式要求在70万至100万美元之间的总上市费用之间。

That’s the hidden part of the listing process – it’s not just about a project’s fundamentals but also about how much they are willing (or able) to pay to secure a spot on the exchange.”

这是上市过程的隐藏部分 - 这不仅涉及一个项目的基本面，而且还关乎他们愿意（或能够）支付多少钱以确保在交易所获得席位。”

In a later interview, Cointelegraph asked podcast host Pauli whether she agreed.

在后来的一次采访中，Cointelegraph问播客主持人Pauli她是否同意。

“Nick is absolutely right. A lot of people assume that if you have a top-tier product with strong traction, good funding and regulatory clarity, you don’t need to play games. But that’s a misconception; most projects wait eight to nine months for a response from listing managers and still end up facing these steep terms.”

“尼克是绝对正确的。很多人认为，如果您拥有具有强大牵引力，良好资金和监管清晰度的顶级产品，那么您就不需要玩游戏。但这是一个误解；大多数项目等待八到九个月，以获取上市经理的回应，并且仍然面临着这些陡峭的条件。”

Indeed, without the right financial resources, even the most innovative token might struggle to land on major exchanges.

确实，没有正确的财务资源，即使是最具创新的代币也可能难以降落在主要交易所上。

Did you know? An analysis of tokens listed in 2024 revealed that only 5.5% showed positive returns six months post-listing, highlighting the challenges projects may face even after securing a listing.

你可知道？对2024年列出的代币的分析表明，只有5.5％的5.5％的人在上市后六个月表现出正回报，这突显了项目在确保上市后可能面临的挑战。

Aside from the money, how easy is it to get listed on a tier 1 exchange?

除了钱之外，在第1级交易所上列出有多容易？

So, with the right project and the right amount of cash, it’s as simple as filling out the form for the

因此，有了合适的项目和适当数量的现金，它就像填写表格一样简单