以代幣清單為核心，意味著您的加密貨幣可用於交易

本文的目的是使在集中式（CEX）或分散交易所（DEX）上列出的加密貨幣代幣所需的底層

At its core, a token listing means that your cryptocurrency becomes available for trading on a centralized (CEX) or decentralized exchange (DEX). Think of it like a company going public on the stock market – before that, its shares were private, available only to insiders and early investors.

以代幣清單的核心，意味著您的加密貨幣可用於集中式（CEX）或分散交易所（DEX）上的交易。可以將其視為一家公司在股票市場上公開的公司 - 在此之前，其股票是私人的，僅適用於內部人士和早期投資者。

Once a company is listed on the stock market, anyone can buy and sell its shares, increasing liquidity, visibility and investor confidence. The same applies to crypto tokens.

一旦公司在股票市場上市，任何人都可以買賣其股票，增加流動性，知名度和投資者的信心。同樣，加密代幣也是如此。

A listing on a major exchange like Binance or Coinbase opens the doors for your token to be traded by millions of users. It provides liquidity, meaning people can easily buy and sell your token without major price fluctuations. It also boosts credibility, as reputable exchanges conduct due diligence before listing a project. For early investors and project founders, an exchange listing can also significantly increase the token’s market value, making it a crucial step for growth.

Binance或Coinbase等主要交易所上的清單為您的代幣打開了門，將由數百萬用戶交易。它提供流動性，這意味著人們可以輕鬆地買賣您的令牌而不會產生重大波動。這也提高了信譽，因為在列出項目之前，信譽良好的交流行為盡職調查。對於早期的投資者和項目創始人來說，交換上市也可以大大提高令牌的市場價值，從而使其成為增長的關鍵一步。

But not all tokens get listed. Exchanges have strict criteria for accepting new assets, and they reject far more projects than they approve. Many of these criteria are also under wraps.

但是並非所有的令牌都被列出。交易所具有嚴格的接受新資產的標準，他們拒絕遠遠超過他們批准的項目。這些標準中的許多也屬於包裹。

Today, with the help of five industry experts – MEXC chief operating officer Tracy Jin, Listing.help founder Kirill Zamkovoy, Symbiosis Finance founder Nick Avramov, ListingWise CEO Paul Dolgopolov, and Web3 adviser and podcast host Pauli Speaks – this article aims to get to the bottom of what it takes to get listed.

今天，在五位行業專家的幫助下 - MEXC首席運營官Tracy Jin，Listing.Help創始人Kirill Zamkovoy，Symbiosis Finance Finance創始人Nick Nick Winding Wisewise Wisewise WiseWise WiseWise首席執行官Paul Dolgopolov和Web3 Adviser和Podcast主持人Pauli Speeps - 本文旨在涉及到列表的底部。

What exchanges are supposed to look for in a token

代幣中應該尋找什麼交換

Let’s start with the information you’ll find through open sources. Every exchange has its own review process, but they generally assess tokens based on these key factors:

讓我們從通過開源來源找到的信息開始。每個交易所都有自己的審核過程，但通常會根據這些關鍵因素評估令牌：

Of course, that is what Google will tell you.

當然，這就是Google會告訴您的。

What exchanges actually look for in a token

在代幣中實際尋找的交流

In the words of Listing.help’s Zamkovoy:

用清單的話說。

“The most sought-after Tier 1 exchanges – Binance, OKX and Bybit – look for projects that bring something new to the market, not just another copy of existing ideas. To stand a chance, a project must have at least a beta or MVP ready for demonstration, a strong and active community with at least 100,000 real supporters (not just airdrop hunters), and a public, experienced team with a solid track record, backed by reputable advisers, funds and investors.”

“最受歡迎的一級交流（Binance，Okx和Bybit）都在尋找為市場帶來新的東西的項目，而不僅僅是現有想法的另一個副本。要有機會，一個項目必須至少有一個beta或MVP準備演示，有一個強大而活躍的社區，具有至少100,000個真實的支持者（不僅僅是一個有經驗的人），並有經驗豐富的顧問，並有經驗豐富的顧問，並有經驗豐富的顧問，並有經驗的顧問，並有經驗豐富的顧問，並有經驗豐富的顧問投資者。”

While Zamkovoy’s insights align with much of what we find online, there’s a deeper, often-overlooked layer to exchange listings.

儘管Zamkovoy的見解與我們在網上發現的大部分內容保持一致，但交換列表的更深層，通常被忽略的層。

Cointelegraph also spoke with Symbiosis Finance’s Avramov, who elaborated on this point:

Cointelegraph還與共生金融的Avramov進行了交談，後者在這一點上進行了詳細說明：

“The essential thing about exchange listings is that the exchange needs a clear path to earning. Throughout the entire listing process, whether the token’s project succeeds or not, the exchange must generate revenue.

“交換列表的基本要素是，交易所需要清晰的收入途徑。在整個清單過程中，無論令牌項目是否成功，交易所都必須產生收入。

The most obvious way is through listing fees. Tier 2 exchanges typically charge a listing fee, require a marketing allocation for future campaigns, and demand liquidity provision from the project in both its token and Tether’s USDt (USDT).

最明顯的方法是通過上市費用。第2級交易所通常收取上市費，需要對未來活動的營銷分配，並要求該項目的流動性在其令牌和Tether的USDT（USDT）中提供。

When it comes to Binance, it leverages its position to ask for up to 7% of the total token supply. This can happen in two ways: either directly (‘Give us up to 7% of the total supply’) or through investment in the latest funding round at a heavily discounted rate. For example, if a token is priced at $1 for investors, Binance often demands a 60%–70% discount, meaning it buys in at just $0.3. This is typically done through Yzi Ventures (formerly Binance Labs) or another affiliated entity.

當涉及到binance時，它利用其位置要求最多佔代幣供應的7％。這可以通過兩種方式進行：直接（“最多佔總供應量的7％”），或以大量折扣利率進行最新資金投資。例如，如果代幣的投資者價格為1美元，則二元公司通常需要60％–70％的折扣，這意味著它的購買僅為0.3美元。這通常是通過Yzi Ventures（以前為Binance Labs）或其他附屬實體來完成的。

Other major exchanges have similarly high barriers. Bybit, for instance, may ask for anywhere between $700,000 and $1 million in total listing costs, one way or another.

其他主要交易所具有類似的高障礙。例如，拜比特（Bybit）可能要求以一種或另一種方式要求在70萬至100萬美元之間的總上市費用之間。

That’s the hidden part of the listing process – it’s not just about a project’s fundamentals but also about how much they are willing (or able) to pay to secure a spot on the exchange.”

這是上市過程的隱藏部分 - 這不僅涉及一個項目的基本面，而且還關乎他們願意（或能夠）支付多少錢以確保在交易所獲得席位。”

In a later interview, Cointelegraph asked podcast host Pauli whether she agreed.

在後來的一次採訪中，Cointelegraph問播客主持人Pauli她是否同意。

“Nick is absolutely right. A lot of people assume that if you have a top-tier product with strong traction, good funding and regulatory clarity, you don’t need to play games. But that’s a misconception; most projects wait eight to nine months for a response from listing managers and still end up facing these steep terms.”

“尼克是絕對正確的。很多人認為，如果您擁有具有強大牽引力，良好資金和監管清晰度的頂級產品，那麼您就不需要玩遊戲。但這是一個誤解；大多數項目等待八到九個月，以獲取上市經理的回應，並且仍然面臨著這些陡峭的條件。”

Indeed, without the right financial resources, even the most innovative token might struggle to land on major exchanges.

確實，沒有正確的財務資源，即使是最具創新的代幣也可能難以降落在主要交易所上。

Did you know? An analysis of tokens listed in 2024 revealed that only 5.5% showed positive returns six months post-listing, highlighting the challenges projects may face even after securing a listing.

你可知道？對2024年列出的代幣的分析表明，只有5.5％的5.5％的人在上市後六個月表現出正回報，這突顯了項目在確保上市後可能面臨的挑戰。

Aside from the money, how easy is it to get listed on a tier 1 exchange?

除了錢之外，在第1級交易所上列出有多容易？

So, with the right project and the right amount of cash, it’s as simple as filling out the form for the

因此，有了合適的項目和適當數量的現金，它就像填寫表格一樣簡單