Coinbase 加强体育联系，采用区块链促进粉丝参与和娱乐

去年，与加密货币相关的赞助安排呈爆炸式增长；到 2024 年，此类联盟数量将是前一年的三倍。

Coinbase has announced a new partnership with the Golden State Warriors, making the cryptocurrency exchange the NBA team's official crypto sponsor.

Coinbase 宣布与金州勇士队建立新的合作伙伴关系，使该加密货币交易所成为 NBA 球队的官方加密货币赞助商。

This move comes after Coinbase's initial $10 million sponsorship deal with the Warriors in 2021, which was put on hold following the collapse of FTX, the previous crypto sponsor of the team.

此前，Coinbase 在 2021 年与勇士队达成了最初的 1000 万美元赞助协议，但由于该队之前的加密货币赞助商 FTX 倒闭，该协议被搁置。

With the return of crypto companies to sports marketing and the recovering digital asset market, Coinbase is now stepping in to fill the role vacated by FTX.

随着加密货币公司回归体育营销以及数字资产市场的复苏，Coinbase 现在正在介入填补 FTX 空出的角色。

Coinbase branding will be visible throughout the Warriors' Chase Center, and the exchange will also offer on-chain prizes and game-day activations as part of the partnership.

Coinbase 品牌将在勇士队大通中心随处可见，作为合作伙伴关系的一部分，该交易所还将提供链上奖品和比赛日激活服务。

According to data, crypto-related sponsorship deals have tripled in the past year, and three times more such alliances will be formed in 2024 compared to 2023.

数据显示，过去一年与加密货币相关的赞助交易增加了两倍，2024 年此类联盟的数量将是 2023 年的三倍。

Following the fallout from FTX's collapse, teams and companies are once again permitting crypto brands to enter their doors, indicating a shift in the industry's perspective.

在 FTX 崩溃的影响之后，团队和公司再次允许加密货币品牌进入，这表明行业视角的转变。

Coinbase's partnership with the Warriors is part of a broader effort by the exchange to integrate blockchain technology into everyday experiences, making it more accessible and engaging for fans.

Coinbase 与勇士队的合作是该交易所将区块链技术整合到日常体验中的更广泛努力的一部分，使其更易于球迷使用和参与。

The exchange's continuing sports-related initiatives highlight the growing connection between cryptocurrencies and the broader entertainment industry.

该交易所持续开展的体育相关举措凸显了加密货币与更广泛的娱乐行业之间日益紧密的联系。

While the financial terms of the agreement were not disclosed, the collaboration is expected to feature innovative crypto-powered engagements designed to enhance brand visibility and fan interaction.

虽然该协议的财务条款尚未披露，但预计此次合作将以创新的加密货币驱动的合作为特色，旨在提高品牌知名度和粉丝互动。

In other news, Coinbase has achieved a historic first by facilitating the first AI-to-AI crypto transaction, using USDC on its Base network.

在其他新闻中，Coinbase 通过在其 Base 网络上使用 USDC 促进首笔 AI 到 AI 加密货币交易，实现了历史性的第一。

The platform enabled AI agents to autonomously carry out crypto transactions for the first time, as reported by CNF.

据 CNF 报道，该平台首次使人工智能代理能够自主执行加密交易。

Coinbase is pushing the boundaries of decentralized automation, transforming the digital economy through autonomous interactions.

Coinbase 正在突破去中心化自动化的界限，通过自主交互改变数字经济。