Coinbase 加強體育聯繫，採用區塊鏈促進粉絲參與和娛樂

去年，與加密貨幣相關的贊助安排呈現爆炸性成長；到 2024 年，此類聯盟數量將是前一年的三倍。

Coinbase has announced a new partnership with the Golden State Warriors, making the cryptocurrency exchange the NBA team's official crypto sponsor.

Coinbase 宣布與金州勇士隊建立新的合作夥伴關係，使該加密貨幣交易所成為 NBA 球隊的官方加密貨幣贊助商。

This move comes after Coinbase's initial $10 million sponsorship deal with the Warriors in 2021, which was put on hold following the collapse of FTX, the previous crypto sponsor of the team.

此前，Coinbase 在 2021 年與勇士隊達成了最初的 1000 萬美元贊助協議，但由於該隊之前的加密貨幣贊助商 FTX 倒閉，該協議被擱置。

With the return of crypto companies to sports marketing and the recovering digital asset market, Coinbase is now stepping in to fill the role vacated by FTX.

隨著加密貨幣公司回歸體育行銷以及數位資產市場的復甦，Coinbase 現在正在介入填補 FTX 空出的角色。

Coinbase branding will be visible throughout the Warriors' Chase Center, and the exchange will also offer on-chain prizes and game-day activations as part of the partnership.

Coinbase 品牌將在勇士隊大通中心隨處可見，作為合作夥伴關係的一部分，該交易所還將提供鏈上獎品和比賽日激活服務。

According to data, crypto-related sponsorship deals have tripled in the past year, and three times more such alliances will be formed in 2024 compared to 2023.

數據顯示，過去一年與加密貨幣相關的贊助交易增加了兩倍，2024 年此類聯盟的數量將是 2023 年的三倍。

Following the fallout from FTX's collapse, teams and companies are once again permitting crypto brands to enter their doors, indicating a shift in the industry's perspective.

在 FTX 崩潰的影響之後，團隊和公司再次允許加密貨幣品牌進入，這表明行業視角的轉變。

Coinbase's partnership with the Warriors is part of a broader effort by the exchange to integrate blockchain technology into everyday experiences, making it more accessible and engaging for fans.

Coinbase 與勇士隊的合作是該交易所將區塊鏈技術整合到日常體驗中的更廣泛努力的一部分，使其更易於球迷使用和參與。

The exchange's continuing sports-related initiatives highlight the growing connection between cryptocurrencies and the broader entertainment industry.

該交易所持續進行的體育相關措施凸顯了加密貨幣與更廣泛的娛樂產業之間日益緊密的聯繫。

While the financial terms of the agreement were not disclosed, the collaboration is expected to feature innovative crypto-powered engagements designed to enhance brand visibility and fan interaction.

雖然該協議的財務條款尚未披露，但預計此次合作將以創新的加密貨幣驅動的合作為特色，旨在提高品牌知名度和粉絲互動。

In other news, Coinbase has achieved a historic first by facilitating the first AI-to-AI crypto transaction, using USDC on its Base network.

在其他新聞中，Coinbase 透過在其 Base 網路上使用 USDC 促進首筆 AI 到 AI 加密貨幣交易，實現了歷史性的第一。

The platform enabled AI agents to autonomously carry out crypto transactions for the first time, as reported by CNF.

根據 CNF 報導，該平台首次使人工智慧代理能夠自主執行加密交易。

Coinbase is pushing the boundaries of decentralized automation, transforming the digital economy through autonomous interactions.

Coinbase 正在突破去中心化自動化的界限，透過自主互動改變數位經濟。