“Chill Guy”表情包主导了加密货币市场，但原创艺术品的所有者可能会阻止它

“冷酷的家伙”或“我只是一个冷酷的家伙”是一个越来越受欢迎的模因。该模因是一只简单绘制的变形狗，穿着休闲服，脸上挂着傻笑。

The owner of the original artwork for the "Chill Guy" meme is looking to copyright the character after it was used in social media marketing ads for brands like Sprite Europe, March Madness and NFL on CBS.

“Chill Guy”表情包的原始艺术作品所有者正在寻求对该角色的版权保护，因为该角色被用于 Sprite Europe、March Madness 和 CBS 上的 NFL 等品牌的社交媒体营销广告中。

"Chill Guy" or "I'm just a chill guy" is a meme growing in popularity. The meme is a simply-drawn anamorphic dog, wearing casual clothes with a smirk on his face. The character has gained traction on social media as users relate to his cool, calm and collected demeanor.

“冷酷的家伙”或“我只是一个冷酷的家伙”是一个越来越受欢迎的模因。该模因是一只简单绘制的变形狗，穿着休闲服，脸上挂着傻笑。这个角色在社交媒体上受到关注，因为用户喜欢他冷静、冷静和镇定的举止。

More recently, the meme has been spotted in social media marketing ads for brands like Sprite Europe, March Madness and NFL on CBS. In addition, the meme has been rising in the ranks in the cryptocurrency market. As of Thursday afternoon, a crypto token called CHILLGUY, which bears the popular character, reached a market cap, or total value, of more than $405 million, per CoinMarketCap.

最近，这种迷因出现在雪碧欧洲、疯狂三月和哥伦比亚广播公司 NFL 等品牌的社交媒体营销广告中。此外，该模因在加密货币市场的排名一直在上升。截至周四下午，根据 CoinMarketCap 的数据，一种名为 CHILLGUY 的加密代币（具有流行特征）的市值或总价值超过 4.05 亿美元。

Phillip Banks, who appears to be the meme's original artist, is looking to copyright the character in response to the meme's viral nature.

菲利普·班克斯（Phillip Banks）似乎是该模因的原创艺术家，他正在寻求对该角色的版权保护，以应对该模因的病毒式传播。

Banks' X account is private but per screenshots shared by his followers, Banks announced on Thursday that he was seeking copyright for the character and would be issuing "takedowns" to for-profit institutions using the character without his permission. Banks shared a Reel to a public Instagram account expressing aversion to the use of the character in tandem with cryptocurrency.

班克斯的 X 帐户是私人的，但根据他的粉丝分享的屏幕截图，班克斯周四宣布，他正在寻求该角色的版权，并将向未经他许可使用该角色的营利机构发出“下架”通知。班克斯在 Instagram 公共账户上分享了一个 Reel，表达了对该角色与加密货币结合使用的厌恶。

"I do not, and will never, endorse or condone any crypto-related projects involving my work," Banks said via on-screen caption in the video. "I will never give permission to use my art for anything crypto-related. I have absolutely no interest in anything crypto-related."

班克斯通过视频中的屏幕字幕表示：“我不会，也永远不会认可或纵容任何涉及我工作的加密货币相关项目。” “我永远不会允许将我的艺术用于任何与加密相关的事情。我对任何与加密相关的事情绝对没有兴趣。”

Who is 'Chill Guy'?

“冷酷的家伙”是谁？

The "Chill Guy" meme centers around an illustration of an anamorphic brown dog wearing a grey sweater, rolled up blue jeans and red sneakers. With a subtle smirk, the character's hands (or paws?) are tucked inside his jean pockets. With a long, round head, large snoot and simple features, "Chill Guy" appears similar to Brian Griffin, the dog character in the sitcom, "Family Guy."

“Chill Guy”模因以一只变形的棕色狗的插图为中心，它穿着灰色毛衣、卷起的蓝色牛仔裤和红色运动鞋。带着微妙的傻笑，角色的手（或爪子？） 塞在牛仔裤口袋里。 “冷酷家伙”有着又长又圆的头、大束光筒和简单的五官，看起来很像情景喜剧《恶搞之家》中的狗角色布莱恩·格里芬。

Phillip Banks first posted the anamorphic dog to Instagram on Oct. 4, 2023. The on-screen caption on an Instagram Reel reads, "My new character. His whole deal is he's a chill guy that lowkey doesn't give a (expletive)."

菲利普·班克斯 (Phillip Banks) 于 2023 年 10 月 4 日首次在 Instagram 上发布了这只变形狗。Instagram Reel 上的屏幕标题写道：“我的新角色。他的全部特点是，他是一个冷静的家伙，低调不给人（脏话） ”。

Thousands of videos on social media feature the character or reference him, with − mostly − men using the character. Top TikTok videos featuring the character include captions like, "When she thinks (you're) nonchalant and don't care (about) her, but in reality (you're) just a chill guy that likes being quiet sometimes" and, "When she yells at you for forgetting what she told (you) earlier today, but you are just a chill guy enjoying your day."

社交媒体上有数以千计的视频展示了这个角色或引用了他，其中大部分是男性使用这个角色。以该角色为特色的热门 TikTok 视频包括这样的标题：“当她认为（你）漠不关心并且不关心（关心）她时，但实际上（你）只是一个有时喜欢安静的冷酷家伙”，以及， “当她因为你忘记了她今天早些时候告诉你的事情而对你大喊大叫时，但你只是一个享受你的一天的冷静的人。”

"Every laid-back, easygoing man on this planet can see himself in this meme," Barstool Sports wrote in a blog post. "It’s not just a random image or a passing joke. No, it’s a reflection, a mirror held up to all of us who embody that calm, unbothered vibe."

“这个星球上每一个悠闲、随和的人都可以在这个模因中看到自己，”Barstool Sports 在一篇博客文章中写道。 “这不仅仅是一个随机的图像或一个转瞬即逝的笑话。不，它是一种反射，是一面镜子，映照着我们所有人，体现了那种平静、无忧无虑的氛围。”

Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at gcross@gannett.com.

格蕾塔·克罗斯 (Greta Cross) 是《今日美国》的全国热门记者。在 X 和 Instagram 上关注她@gretalcross。故事构思？给她发电子邮件：gcross@gannett.com。