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《比特币矿工》是一款闲置点击游戏,在通过闪电网络添加比特币提款功能后,下载量和玩家参与度激增。该游戏与比特币初创公司 ZBD 的整合,让玩家可以通过游戏赚取真正的比特币,将其从平淡无奇的发行版转变为下载量超过 200 万次的成功移动游戏。尽管收入不大,但事实证明,赚取比特币的能力对玩家来说是一种心理激励,在游戏与其用户之间建立了联系,并成为许多人进入比特币世界的门户。
Bitcoin Miner: The Idle Game That Unlocked Real Earning Potential
比特币矿工:释放真正盈利潜力的放置游戏
In the vibrant tapestry of the mobile gaming landscape, the idle tapping game Bitcoin Miner emerged as an intriguing proposition during the 2017 cryptocurrency bull run. However, its initial launch on iOS and Android platforms met with deafening silence, leaving its creators at Fumb Games perplexed.
在充满活力的移动游戏领域,闲置点击游戏《比特币矿工》在 2017 年加密货币牛市期间成为一个有趣的提议。然而,它在 iOS 和 Android 平台上的首次发布却遭遇了震耳欲聋的沉默,让 Fumb Games 的创作者感到困惑。
"Nothing happened," recalls Paul West, co-founder of Fumb Games. "Literally nothing at all."
“什么也没发生,”Fumb Games 联合创始人保罗·韦斯特回忆道。 “实际上什么都没有。”
The game had faced hurdles related to the sensitive nature of its Bitcoin-inspired theme, and even securing its presence on app stores proved challenging. For three long years, Bitcoin Miner languished in obscurity, barely registering 500 installs.
该游戏面临着与其受比特币启发的主题的敏感性相关的障碍,甚至确保其在应用商店中的存在也被证明是具有挑战性的。在长达三年的时间里,Bitcoin Miner 默默无闻,安装量仅有 500 次。
Fast forward to 2022, and Bitcoin Miner's fortunes took a dramatic turn. A chance encounter with ZBD, a Bitcoin startup specializing in integrating Lightning Network payments into games and entertainment apps, sparked a transformative collaboration.
快进到 2022 年,比特币矿工的命运发生了戏剧性的转变。与 ZBD(一家专门将闪电网络支付集成到游戏和娱乐应用程序中的比特币初创公司)的一次偶然邂逅引发了一场变革性的合作。
Fumb Games seized the opportunity to upgrade Bitcoin Miner for larger mobile devices, incorporate Bitcoin withdrawals via ZBD, and release the update on app stores. The results were nothing short of astonishing.
Fumb Games抓住了这个机会,为更大的移动设备升级了Bitcoin Miner,纳入了通过ZBD提取比特币的功能,并在应用商店上发布了更新。结果简直令人惊讶。
"It was like a game-changer overnight," West exclaims.
“这就像一夜之间改变了游戏规则,”韦斯特感叹道。
Within the first weekend of enabling BTC payments, Bitcoin Miner surged to 65,000 downloads, with an exceptional 70% day-one retention rate—an unprecedented achievement for the game.
在启用 BTC 支付的第一个周末内,《比特币矿工》的下载量激增至 65,000 次,首日留存率高达 70%,这对于游戏来说是前所未有的成就。
The allure of earning real Bitcoin through a simulated mining experience proved irresistible to players. To date, Bitcoin Miner has amassed over two million downloads and recently celebrated two years of integrating ZBD technology, culminating in its biggest weekend ever.
通过模拟挖矿体验赚取真实比特币的诱惑对玩家来说是不可抗拒的。迄今为止,Bitcoin Miner 的下载量已超过 200 万次,最近庆祝了集成 ZBD 技术两周年,并迎来了有史以来最盛大的周末。
While the Bitcoin earnings in Bitcoin Miner are modest, typically amounting to a few cents per hour of gameplay, they have had a profound impact on the game's success. West and ZBD Chief Strategy Officer Ben Cousens believe the game's ability to reward players with something tangible, even if it's just a fraction of a Bitcoin, creates a sense of psychological connection and investment.
虽然《比特币矿工》中的比特币收入并不高,通常每小时玩游戏几美分,但它们对游戏的成功产生了深远的影响。 West 和 ZBD 首席战略官 Ben Cousens 认为,该游戏能够用有形的东西奖励玩家,即使它只是比特币的一小部分,也会创造一种心理联系和投资感。
"I think it's a big psychological barrier," West explains. "It's like, 'Oh, actually this game is giving me something.' It's like a relationship now. We've invested in the player, and they're more likely to invest in us and with their time, which is obviously super valuable for us because we monetize with ads as well as in-app purchases."
“我认为这是一个很大的心理障碍,”韦斯特解释道。 “这就像是,‘哦,实际上这款游戏给了我一些东西。’现在就像是一种关系。我们对玩家进行了投资,他们也更有可能对我们和他们的时间进行投资,这对我们来说显然非常有价值,因为我们通过广告和应用内购买来获利。”
Data from ZBD reveals that while 90% of players of games infused with its technology had prior knowledge of Bitcoin, 70% had never actually handled the cryptocurrency before. For many, Bitcoin Miner and similar games provide a low-stakes entry point into the world of digital assets.
ZBD 的数据显示,虽然 90% 的采用该技术的游戏玩家事先了解过比特币,但 70% 的人之前从未真正接触过这种加密货币。对于许多人来说,比特币矿工和类似游戏提供了进入数字资产世界的低风险切入点。
The success of Bitcoin Miner stands as a testament to the transformative potential of incorporating real-world earning opportunities into mobile games. The game's resurgence after adding Bitcoin rewards highlights the power of tangible rewards in fostering player engagement and loyalty.
《比特币矿工》的成功证明了将现实世界的赚钱机会融入手机游戏的变革潜力。该游戏在添加比特币奖励后的复兴凸显了有形奖励在培养玩家参与度和忠诚度方面的力量。
"They've gone from a game that had literally no interest to a game with [day-180] retention," Cousens observes. "That's just insane for an idle game. I don't think there's any idle games out there with that kind of profile."
“他们已经从一款根本没有兴趣的游戏变成了一款拥有 [180 天] 留存率的游戏,”Cousens 观察到。 “对于一款闲置游戏来说,这太疯狂了。我认为市面上没有任何一款闲置游戏具有这样的特点。”
Bitcoin Miner has become a beacon of innovation, proving that the fusion of mobile gaming and crypto can lead to captivating and rewarding experiences for players. As the industry continues to evolve, we can expect to see more games adopt similar models, unlocking new possibilities for entertainment and financial inclusion.
比特币矿工已成为创新的灯塔,证明移动游戏和加密货币的融合可以为玩家带来迷人且有益的体验。随着行业的不断发展,我们预计会有更多游戏采用类似的模式,为娱乐和普惠金融带来新的可能性。
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