比特币巨头微观策略将比特币启发的徽标重塑为策略

比特币国库先驱Microstrategy以新名称重新命名。策略的新徽标具有著名的比特币“ B”，

Bitcoin treasury pioneer MicroStrategy has unveiled a new brand identity, complete with a Bitcoin-inspired logo and a name change to Strategy.

比特币国库先驱MicroStrategy揭开了新的品牌标识，并配有比特币启发的徽标，并更改了战略的名称。

The company, known for its massive Bitcoin holdings, is now pivoting to highlight its crypto-centric business venture further.

该公司以其庞大的比特币持有量而闻名，目前正在旋转以进一步介绍其以加密货币为中心的商业。

MicroStrategy Rebrands To Strategy With Bitcoin-Inspired Logo

具有比特币风格的徽标的微观策略将策略重新品牌

Bitcoin treasury pioneer MicroStrategy has rebranded with a new name. Now called Strategy, the company unveiled its new logo, brand color, and slogan on March 28.

比特币国库先驱Microstrategy以新名称重新命名。该公司现在称为“战略”，于3月28日推出了其新徽标，品牌颜色和口号。

Strategy’s new logo features the prominent Bitcoin “B”, indicating the company’s Bitcoin treasury strategy, and the name’s new primary color is orange.

Strategy的新徽标具有著名的比特币“ B”，表明该公司的比特币国库策略，名字的新主要颜色为橙色。

“This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal,” the firm said in an official announcement. “The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.”

该公司在官方公告中说：“这个品牌简化是公司的自然发展，反映了其重点和广泛的吸引力。” “新徽标包括风格化的“ B”，表示该公司的比特币战略以及其作为比特币财政公司的独特地位。该品牌的主要颜色现在为橙色，代表能量，智力和比特币。”

The newly rebranded company will continue to focus on AI-powered business intelligence solutions, along with its Bitcoin acquisition strategy. Strategy possessed a total of 471,107 Bitcoins as of press time, worth roughly $46.4 billion at the current market prices. The firm recently snapped its 12-week Bitcoin buying spree — but it remains the world’s largest corporate holder of the top crypto.

这家新品牌的公司将继续专注于AI驱动的商业智能解决方案，以及其比特币收购策略。截至发稿时，策略总共拥有471,107个比特币，在当前的市场价格下价值约464亿美元。该公司最近抢购了12周的比特币购买狂潮 - 但它仍然是全球最大的公司持有人。

“Strategy is one of the most powerful words in human language (…) After 35 years, our new brand perfectly represents our pursuit of perfection,” said Strategy founder and Executive chairman Michael Saylor.

“战略是35年后人类语言中最有力的词之一，我们的新品牌完全代表了我们对完美的追求。”

Saylor then proceeded to quote the late French author Antoine de Saint-Exupery, who once said that “perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.’”

然后，塞勒（Saylor）继续引用已故法国作家安托万·德·圣埃克斯（Antoine de Saint-Exupery），他曾经说过：“在没有更多的东西时，没有达到完美，但是当没有什么可取走的时候。'''''

Hours after its rebrand, Strategy also released its Q4 2024 earnings. The company reported a net loss of $670.8 million for the fourth quarter as it stacked Bitcoin aggressively.

重新品牌数小时后，战略还发布了第4季度的2024年收入。该公司报告的第四季度净亏损为6.708亿美元，因为它积极地堆放了比特币。

Strategy’s expenses for Q4 spiked roughly 700% year-on-year to $1.1 billion as it began executing its daring “21/21 Plan” — targeting $42 billion in capital over the next three years via equity, with another $21 billion coming by selling fixed income securities — to purchase more BTC.

战略为第四季度的费用大约同比700％，达到11亿美元，因为它开始执行其大胆的“ 21/21计划”，这是未来三年中的420亿美元资本，通过股票，另外210亿美元通过出售固定的固定资金。收入证券 - 购买更多BTC。

The Tysons, Virginia-based company has already concluded $20 billion of that $42 billion capital plan, fueling its BTC acquisition spree via senior convertible notes and debt.

总部位于弗吉尼亚州泰森一家公司已经裁定，该420亿美元的资本计划中有200亿美元，通过高级可转换票据和债务推动了其BTC收购狂潮。

Other Firms Follow MicroStrategy’s Example

其他公司遵循Microstrategy的例子

Strategy’s Bitcoin treasury strategy has inspired other publicly listed companies to adopt the increasingly fashionable Bitcoin standard.

策略的比特币国库策略激发了其他公开上市的公司采用日益流行的比特币标准。

Tokyo-based investment firm Metaplanet announced its Bitcoin adoption strategy in April 2024. In January, Metaplanet CEO Simon Gerovich said the company aims to increase its treasury holdings to 21,000 BTC in 2026.

总部位于东京的投资公司Metaplanet于2024年4月宣布其比特币采用策略。1月，Metaplanet首席执行官Simon Gerovich表示，该公司旨在将其国库券持有量增加到2026年的21,000 BTC。

“We believe that Bitcoin will continue to appreciate in value over the long term, and we are excited to be able to contribute to the growth of the Bitcoin economy,” Gerovich stated at the time.

Gerovich当时说：“我们认为，比特币将在长期内继续欣赏价值，我们很高兴能够为比特币经济的增长做出贡献。”

Healthcare technologies company Semler Scientific has also followed in Saylor’s footsteps and added the orange coin to its corporate treasury as an inflation hedge.

医疗保健技术公司Semler Scientific还遵循了Saylor的脚步，并将Orange Coin添加到其公司财政部，作为通货膨胀对冲。