比特幣巨頭微觀策略將比特幣啟發的徽標重塑為策略

比特幣國庫先驅Microstrategy以新名稱重新命名。策略的新徽標具有著名的比特幣“ B”，

Bitcoin treasury pioneer MicroStrategy has unveiled a new brand identity, complete with a Bitcoin-inspired logo and a name change to Strategy.

比特幣國庫先驅MicroStrategy揭開了新的品牌標識，並配有比特幣啟發的徽標，並更改了戰略的名稱。

The company, known for its massive Bitcoin holdings, is now pivoting to highlight its crypto-centric business venture further.

該公司以其龐大的比特幣持有量而聞名，目前正在旋轉以進一步介紹其以加密貨幣為中心的商業。

MicroStrategy Rebrands To Strategy With Bitcoin-Inspired Logo

具有比特幣風格的徽標的微觀策略將策略重新品牌

Bitcoin treasury pioneer MicroStrategy has rebranded with a new name. Now called Strategy, the company unveiled its new logo, brand color, and slogan on March 28.

比特幣國庫先驅Microstrategy以新名稱重新命名。該公司現在稱為“戰略”，於3月28日推出了其新徽標，品牌顏色和口號。

Strategy’s new logo features the prominent Bitcoin “B”, indicating the company’s Bitcoin treasury strategy, and the name’s new primary color is orange.

Strategy的新徽標具有著名的比特幣“ B”，表明該公司的比特幣國庫策略，名字的新主要顏色為橙色。

“This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal,” the firm said in an official announcement. “The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.”

該公司在官方公告中說：“這個品牌簡化是公司的自然發展，反映了其重點和廣泛的吸引力。” “新徽標包括風格化的“ B”，表示該公司的比特幣戰略以及其作為比特幣財政公司的獨特地位。該品牌的主要顏色現在為橙色，代表能量，智力和比特幣。”

The newly rebranded company will continue to focus on AI-powered business intelligence solutions, along with its Bitcoin acquisition strategy. Strategy possessed a total of 471,107 Bitcoins as of press time, worth roughly $46.4 billion at the current market prices. The firm recently snapped its 12-week Bitcoin buying spree — but it remains the world’s largest corporate holder of the top crypto.

這家新品牌的公司將繼續專注於AI驅動的商業智能解決方案，以及其比特幣收購策略。截至發稿時，策略總共擁有471,107個比特幣，在當前的市場價格下價值約464億美元。該公司最近搶購了12週的比特幣購買狂潮 - 但它仍然是全球最大的公司持有人。

“Strategy is one of the most powerful words in human language (…) After 35 years, our new brand perfectly represents our pursuit of perfection,” said Strategy founder and Executive chairman Michael Saylor.

“戰略是35年後人類語言中最有力的詞之一，我們的新品牌完全代表了我們對完美的追求。”

Saylor then proceeded to quote the late French author Antoine de Saint-Exupery, who once said that “perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.’”

然後，塞勒（Saylor）繼續引用已故法國作家安托萬·德·聖埃克斯（Antoine de Saint-Exupery），他曾經說過：“在沒有更多的東西時，沒有達到完美，但是當沒有什麼可取走的時候。'''''

Hours after its rebrand, Strategy also released its Q4 2024 earnings. The company reported a net loss of $670.8 million for the fourth quarter as it stacked Bitcoin aggressively.

重新品牌數小時後，戰略還發布了第4季度的2024年收入。該公司報告的第四季度淨虧損為6.708億美元，因為它積極地堆放了比特幣。

Strategy’s expenses for Q4 spiked roughly 700% year-on-year to $1.1 billion as it began executing its daring “21/21 Plan” — targeting $42 billion in capital over the next three years via equity, with another $21 billion coming by selling fixed income securities — to purchase more BTC.

戰略為第四季度的費用大約同比700％，達到11億美元，因為它開始執行其大膽的“ 21/21計劃”，這是未來三年中的420億美元資本，通過股票，另外210億美元通過出售固定的固定資金。收入證券 - 購買更多BTC。

The Tysons, Virginia-based company has already concluded $20 billion of that $42 billion capital plan, fueling its BTC acquisition spree via senior convertible notes and debt.

總部位於弗吉尼亞州泰森一家公司已經裁定，該420億美元的資本計劃中有200億美元，通過高級可轉換票據和債務推動了其BTC收購狂潮。

Other Firms Follow MicroStrategy’s Example

其他公司遵循Microstrategy的例子

Strategy’s Bitcoin treasury strategy has inspired other publicly listed companies to adopt the increasingly fashionable Bitcoin standard.

策略的比特幣國庫策略激發了其他公開上市的公司採用日益流行的比特幣標準。

Tokyo-based investment firm Metaplanet announced its Bitcoin adoption strategy in April 2024. In January, Metaplanet CEO Simon Gerovich said the company aims to increase its treasury holdings to 21,000 BTC in 2026.

總部位於東京的投資公司Metaplanet於2024年4月宣布其比特幣採用策略。1月，Metaplanet首席執行官Simon Gerovich表示，該公司旨在將其國庫券持有量增加到2026年的21,000 BTC。

“We believe that Bitcoin will continue to appreciate in value over the long term, and we are excited to be able to contribute to the growth of the Bitcoin economy,” Gerovich stated at the time.

Gerovich當時說：“我們認為，比特幣將在長期內繼續欣賞價值，我們很高興能夠為比特幣經濟的增長做出貢獻。”

Healthcare technologies company Semler Scientific has also followed in Saylor’s footsteps and added the orange coin to its corporate treasury as an inflation hedge.

醫療保健技術公司Semler Scientific還遵循了Saylor的腳步，並將Orange Coin添加到其公司財政部，作為通貨膨脹對沖。