币安通过新的财富管理平台瞄准高净值人士

币安财富是该公司的最新举措，旨在通过与值得信赖的财富管理机构合作来吸引高净值客户。

Binance, the world’s largest centralized crypto exchange by volume, is now targeting high-net-worth individuals (HNWI) through their wealth managers. This move comes as Binance expands its services beyond spot trading, adding derivatives, P2P services, crypto earning, and the BNB token.

币安是全球交易量最大的集中式加密货币交易所，目前通过其财富管理机构瞄准高净值个人 (HNWI)。此举之际，币安将其服务扩展到现货交易之外，增加了衍生品、P2P 服务、加密货币收益和 BNB 代币。

Binance Launches Platform for High Net Worth Individuals

币安推出面向高净值个人的平台

Binance Wealth is a new platform that integrates wealth managers directly into Binance, providing support for crypto investment. This platform is designed to cater to affluent individuals who want to invest in digital assets.

币安财富是一个将财富管理机构直接集成到币安的新平台，为加密货币投资提供支持。该平台旨在满足想要投资数字资产的富裕人士的需求。

Through Binance Wealth, clients can access spot trading, derivatives, and ETH staking. The platform aims to create a TradFi-like experience for digital assets, where clients can choose to manage their investments independently or with the guidance of their wealth manager. However, each transaction requires client approval for added control.

通过币安财富，客户可以进行现货交易、衍生品和 ETH 质押。该平台旨在为数字资产打造类似 TradFi 的体验，客户可以选择独立管理投资或在财富经理的指导下管理投资。然而，每笔交易都需要客户批准以加强控制。

According to Binance, this initiative marks the first of its kind from a crypto exchange and is intended to meet the increasing demand for cryptocurrency investing from the institutional and private wealth sectors.

据币安称，这一举措标志着加密货币交易所的此类举措尚属首次，旨在满足机构和私人财富领域对加密货币投资日益增长的需求。

Binance Faced Challenges After CZ Resigned

CZ 辞职后，币安面临挑战

Despite its success in capturing trends and catering to user demands, Binance faced challenges in late 2023 when the US Department of Justice filed criminal charges against the exchange.

尽管币安在捕捉趋势和满足用户需求方面取得了成功，但它在 2023 年底面临挑战，美国司法部对该交易所提出刑事指控。

Binance settled the case by paying a $4.3 billion fine, and co-founder Changpeng Zhao (CZ) stepped down as CEO, serving a four-month prison sentence. After his release in September, CZ announced a shift in focus toward philanthropy and educational projects.

币安通过支付 43 亿美元的罚款解决了此案，联合创始人赵长鹏 (CZ) 辞去首席执行官职务，服刑四个月。 9 月份出狱后，赵长鹏宣布将重点转向慈善事业和教育项目。

Since then, Binance’s market share has declined. In spot trading, Binance's market share dropped to 27%, the lowest since early 2021, and in derivatives, it slipped to 40.7%, marking a four-year low. Overall, Binance's crypto market share slid from 43% at the start of the year to 37% by September, as rivals gained ground during this period.

此后，币安的市场份额不断下降。在现货交易中，币安的市场份额降至 27%，为 2021 年初以来的最低水平；在衍生品交易中，则下滑至 40.7%，创下四年来的新低。总体而言，随着竞争对手在此期间取得进展，币安的加密货币市场份额从年初的 43% 下滑至 9 月的 37%。