幣安透過新的財富管理平台瞄準高淨值人士

幣安財富是該公司的最新舉措，旨在透過與值得信賴的財富管理機構合作來吸引高淨值客戶。

Binance, the world’s largest centralized crypto exchange by volume, is now targeting high-net-worth individuals (HNWI) through their wealth managers. This move comes as Binance expands its services beyond spot trading, adding derivatives, P2P services, crypto earning, and the BNB token.

幣安是全球交易量最大的集中式加密貨幣交易所，目前透過其財富管理機構瞄準高淨值人士 (HNWI)。此舉之際，幣安將其服務擴展到現貨交易之外，增加了衍生性商品、P2P 服務、加密貨幣收益和 BNB 代幣。

Binance Launches Platform for High Net Worth Individuals

幣安推出高淨值人士的平台

Binance Wealth is a new platform that integrates wealth managers directly into Binance, providing support for crypto investment. This platform is designed to cater to affluent individuals who want to invest in digital assets.

幣安財富是一個將財富管理機構直接整合到幣安的新平台，為加密貨幣投資提供支援。該平台旨在迎合想要投資數位資產的富裕人士。

Through Binance Wealth, clients can access spot trading, derivatives, and ETH staking. The platform aims to create a TradFi-like experience for digital assets, where clients can choose to manage their investments independently or with the guidance of their wealth manager. However, each transaction requires client approval for added control.

透過幣安財富，客戶可以進行現貨交易、衍生性商品和 ETH 質押。該平台旨在為數位資產打造類似 TradFi 的體驗，客戶可以選擇獨立管理投資或在財富經理的指導下管理投資。然而，每筆交易都需要客戶批准以加強控制。

According to Binance, this initiative marks the first of its kind from a crypto exchange and is intended to meet the increasing demand for cryptocurrency investing from the institutional and private wealth sectors.

據幣安稱，這項措施標誌著加密貨幣交易所的此類舉措尚屬首次，旨在滿足機構和私人財富領域對加密貨幣投資日益增長的需求。

Binance Faced Challenges After CZ Resigned

CZ 辭職後，幣安面臨挑戰

Despite its success in capturing trends and catering to user demands, Binance faced challenges in late 2023 when the US Department of Justice filed criminal charges against the exchange.

儘管幣安在捕捉趨勢和滿足用戶需求方面取得了成功，但它在 2023 年底面臨挑戰，美國司法部對該交易所提出刑事指控。

Binance settled the case by paying a $4.3 billion fine, and co-founder Changpeng Zhao (CZ) stepped down as CEO, serving a four-month prison sentence. After his release in September, CZ announced a shift in focus toward philanthropy and educational projects.

幣安透過支付 43 億美元的罰款解決了此案，聯合創始人趙長鵬 (CZ) 辭去執行長職務，服刑四個月。 9 月出獄後，趙長鵬宣布將重點轉向慈善事業和教育計畫。

Since then, Binance’s market share has declined. In spot trading, Binance's market share dropped to 27%, the lowest since early 2021, and in derivatives, it slipped to 40.7%, marking a four-year low. Overall, Binance's crypto market share slid from 43% at the start of the year to 37% by September, as rivals gained ground during this period.

此後，幣安的市佔率不斷下降。在現貨交易中，幣安的市佔率降至 27%，為 2021 年初以來的最低水準；在衍生性商品交易中，則下滑至 40.7%，創下四年來的新低。總體而言，隨著競爭對手在此期間取得進展，幣安的加密貨幣市佔率從年初的 43% 下滑至 9 月的 37%。